Kaya Limited

Kaya Limited
Industry Skin Care
Founded 2003 (2003)
Founder Harsh Mariwala
Headquarters Mumbai, India
Area served
 India & Middle East
Products Body Care, Eye Care, Skin Care, Hair Care
Website

Kaya India

Kaya Skin Clinic Middle East

Kaya Limited was incorporated on March 27, 2003 as a wholly owned subsidiary of Marico Limited.[2] In September 2013, Kaya Limited demerged from Marico Limited and is now an independent company.[3]

There are more than 100 Kaya Clinics across 26 cities in India.[4] Kaya also has over 20 clinics in the Middle East in addition to an e-commerce portal [5] and a team of more than 140 dermatologists and beauty therapists.[6] Kaya also operates a retail format called, 'Kaya Skin Bar' which houses specialized products that cater to skin and hair care needs. There are over 100 Kaya Skin Bars in India.[7]

History

In the year 2002, Mr. Harsh Mariwala, Chairman of Marico Limited,[8] launched the prototype of Kaya Skin Clinic at Marico’s corporate office.[9] Soon after, 6 Kaya Skin Clinics were launched in the cities of Mumbai and Delhi.[10] The brand was then incorporated on 27 March 2003, expanding its skin clinics to various parts of India. The next year, 2004, Kaya ventured into the Middle East, launching its first skin clinic in Dubai.[11]

In 2010, Kaya Limited acquired Singapore-based cosmetic company Derma Rx.[12] Kaya Limited introduced Aqua Radiance—a supersonic water jet facial—as one of the company’s signature services.[13] Kaya Limited divested Derma-Rx International Aesthetics Pte Ltd. to KV Asia Capital in December 2013.[14]

“Kaya Skin Bar”, a product-forward retail concept was launched in January, 2013.[15][16]

Business

Kaya Limited operates three business formats, namely Kaya Skin Clinic, Kaya Skin Bar, and Kaya E-commerce.[6][16] Kaya Skin Clinic offers solutions for various skin conditions like Acne, Pigmentation as well as Laser Hair Removal solutions while Kaya Skin Bar has 13 skin care and hair care ranges developed by in-house dermatologists.[17]

Kaya products are sold on both its e-commerce portal and eBay [18] in addition to various other ecommerce portals such as Flipkart, Jabong.com, Nykaa, Snapdeal, Amazon.com, Myntra, etc.[19]

Corporate Affairs

The majority of the Kaya Limited’s shares (60.70%) are held by the promoters group. The rest is divided between the individual public (20.93%), foreign institutions (6.30%), Mutual Funds (3.63%), Body Corporate (5.65%) and others as on August 7, 2015.[20]

Services & Products Offered

Kaya Limited offers solutions & products ranging from hair care and skin care in the specialized categories of Anti-Aging, Pigmentation, Acne, Acne Scar, and Laser Permanent Hair Reduction along with regular beauty enhancement services.[21][22]

The product range of Kaya Ltd consists of over 50 skincare products ranging from daily skin care to specific skin concerns.[23]

Awards & Recognition

2009

2010

2012

2013

2015

2016

References

  1. ↑ http://www.kaya.in/sites/all/themes/kaya_clinic/images/logo.png
  2. ↑ "S. Subramanian, CEO, Marico Kaya Enterprise Limited". IndiaInfoline. Retrieved 20 December 2014.
  3. ↑ "Marico to demerge Kaya into a separate listed company". Reuters.com. Retrieved 8 January 2013.
  4. ↑ "About Us | kaya". www.kaya.in. Retrieved 2016-03-18.
  5. ↑ "We have elaborate yearly expansion plans in India & Middle East: Kaya CEO". www.wellnessindia.com. Retrieved 2016-03-18.
  6. 1 2 3 4 5 6 http://www.bseindia.com/downloads/ipo/2015812104855Kaya%20-%20Final%20IM.pdf
  7. ↑ "About Us | kaya". www.kaya.in. Retrieved 2016-05-31.
  8. ↑ "The further adventures of Harsh Mariwala". The Hindu. 2015-12-01. ISSN 0971-751X. Retrieved 2016-01-11.
  9. ↑ "Kaya announces launch of Skin Bar". MXM India.
  10. ↑ "Kaya Marico - Way2Health" (PDF).
  11. ↑ "Getting Under the Skin: The Middle East Market Has Been a Learning Process for Marico". Wharton University of Pennsylvania.
  12. ↑ "Marico's skincare unit buys Singapore's Derma Rx". Live Mint.
  13. ↑ "An H2O shot for the face". newindianexpress.com.
  14. ↑ "KV Asia Capital acquires Derma-Rx International Aesthetics from Kaya". Reuters.com. Dec 4, 2013.
  15. ↑ "Kaya announces launch of Skin Bar". MXM India.
  16. 1 2 "Kaya: First cure, then care". Retrieved 2016-01-11.
  17. ↑ "Kaya Skin Bar Launches 17th Outlet In India". Silicon City News.
  18. ↑ "Kaya to tie up with online player Ebay". The Hindu Business Line.
  19. ↑ "Kaya". www.kaya.in. Retrieved 2016-04-01.
  20. ↑ "Marico Kaya Stock Details". Money Control.
  21. ↑ "Kaya Limited - Bloomberg". Bloomberg.
  22. ↑ "Kaya unveils new laser hair removal technique in UAE, Oman". www.tradearabia.com. Retrieved 2016-01-11.
  23. ↑ "Kaya launches advanced skincare products". www.tradearabia.com. Retrieved 2016-01-11.
  24. ↑ "The most coveted IMAGES Retail Awards 2009".
  25. ↑ "Award Winners". wellnessindia.
  26. ↑ "India Health Awards, Medical awards in India, India healthcare & wellness awards". www.indiahealthsummit.com. Retrieved 2016-04-01.
  27. ↑ "Asia-Africa Retail & Shopping Centre Awards 2016" (PDF).
  28. ↑ "WBR Corp Awards | World Brand Summit, Dubai".
  29. ↑ "World Brand Summit". www.worldbrandsummit.ae. Retrieved 2016-05-31.

External links

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