Love it!

love it!
Editor Jo Checkley
Categories Real life
Frequency Weekly
Circulation 112,695 (ABC Jul - Dec 2013)[1]
Print and digital editions.
First issue 7 February 2006
Company Pep Publishing
Country United Kingdom
Language English
Website www.loveitmagazine.co.uk

love it! is a weekly magazine produced in the UK. It was launched on 7 February 2006 by News Magazines Ltd, News International's magazine division.[2]

Entering into the so-called real life category, it is aimed at working-class women aged 18–35, combining 'inspirational' real-life stories (typically graphic and disturbing anecdotes) with those on celebrities, fashion, beauty and sex. It is edited by Jo Checkley.[3]

The magazine was heavily promoted by The Sun, News International's daily tabloid newspaper.

In 2010, Michelle Keegan became love it!'s new columnist.

Change of ownership

The magazine was sold to Hubert Burda Media in December 2008.[4] It was subsequently bought out by Pep Publishing in 2012.[5]

References

  1. ↑ "ABC Certificates and Reports: Love It!". Audit Bureau of Circulations. Retrieved 7 March 2014.
  2. ↑ Fixter, Alyson (22 February 2006). "Why the weeklies led the way in 2005". Press Gazette. Retrieved 7 March 2014. Many eyes were focused on the real-life market, following the launch of IPC's Pick Me Up and Burda's Full House, and as NatMags and News International geared up for Real People and Love It! respectively.
  3. ↑ Luft, Oliver (19 March 2010). "Love It! editor is latest senior staff member to leave". Press Gazette. Retrieved 7 March 2014.
  4. ↑ Gallagher, Rachael (11 December 2008). "News International sells Love It magazine to Burda". Press Gazette. Retrieved 7 March 2014.
  5. ↑ Pugh, Andrew (17 May 2012). "Hubert Burda UK chief buys Love It! and Full House!". Press Gazette. Retrieved 7 March 2014.


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