MTD Products

MTD Products Inc.
Private
Industry Lawn maintenance
Forestry equipment
Landscape maintenance.
Founded 1932
Headquarters Cleveland, OH, USA
Key people
 Rob Moll, CEO
Products Consumer and Commercial Lawn equipment
Revenue $1.961 billion USD (2015)
Number of employees
 6,800 (as of 2006)
Divisions Cub Cadet, Troy-Bilt, Columbia, Yard Machines, Remington Power Tools, Arnold, Bolens
Website MTD Products Inc.

MTD Products is an American manufacturer of outdoor power equipment for the mass market. Headquartered in Cleveland, Ohio, USA, the company began in 1932 and is a family-owned, private company. It originated as a tool and die maker (Modern Tool and Di.e. Company). MTD's main competitors are Stihl, Ariens, Snapper Inc., John Deere and Husqvarna.

Over the years, MTD acquired the Troy-Bilt, Bolens, Cub Cadet, and Yard-Man brands and/or companies.

History

Theo Moll, Emil Jochum and Erwin Gerhard formed a partnership to purchase the assets of Modern Tool and Die Company located on Power Avenue in Cleveland. The initial capital investment was $4500. MTD’s first products were perforating dies and a rolling machine for making window channels for Standard Products. MTD employed 12 employees in 1933. By 1934 there were 60 employees.

In 1936 the company produced its first automotive stampings products, grilles for Graham-Paige automobiles.

In 1952 the controlling interest in Midwest Industries Inc. was purchased. With this MTD began to manufacture pedal bikes, velocipedes, kiddie cars and playground equipment.

In 1954 MTD entered the garden equipment industry with its introduction of a line of wheelbarrows.

In 1958 MTD entered the lawn and garden power equipment industry with the production of an 18" power rotary mower.

In 1959 MTD began manufacturing self-propelled lawn mowers, garden tractors and other power equipment.

In 1962 MTD purchased Sehl Engineering Ltd. of Canada which would later become MTD Products, Ltd. and then MTD Canada.

In 1966 MTD purchased Industrial Plastics Company in Cleveland.

In 1967 MTD started to manufacture bicycles.

In 1968 MTD started snow thrower production.

In 1975 MTD purchased the Yard-Man name from Montgomery Ward.

In 1980 MTD built its 160,000 sq ft (15,000 m2) manufacturing plant in Brownsville, Tennessee (now defunct).

In 1981 the Cub Cadet product line was acquired from International Harvester, and the White Outdoor Products Company was acquired from the old White Motor Company.

In 1985 the company's Martin, Tennessee plant began operation, and Arnold Corporation was acquired.

In 1986 Aircap Industries in Tupelo, Mississippi was acquired.

In 1994 MTD built the Modern Transmission Development Company plant in Leitchfield, Kentucky.

In 1996 a joint venture with Lesco created Commercial Turf Products.

In 2000, a Hungarian manufacturing facility was opened with expanded capacity for electrical products. MTD acquired Ryobi Limited's North America outdoor products business, giving them the capacity to produce 1.5 million engines and related hand-held garden products.[1]

In 2001, MTD acquired Garden Way including the Troy-Bilt and Bolens brands.[2]

In 2003, MTD's Ryobi Outdoor Power equipment division ceased manufacturing products under the Ryobi brand name and sold the rights to the use of the Ryobi brand name for the manufacture and sale of outdoor products to Ryobi Tools / TTI.[3]

In 2006, MTD began building lawn equipment under the Massey Ferguson brand for sale in Europe.[4]

In 2007, MTD began building the low-end lawn and garden tractors for its otherwise competitor, Toro.

In 2008, MTD began having a third-party company (located in China) manufacture a new line of engines for the Craftsman 2008 line of snowthrowers. They are no longer building them with Tecumseh engines.

In 2009 MTD acquired the brand Remington Chainsaws from Desa International.[5]

In 2012 MTD began building Murray brand products which was acquired by Briggs & Stratton Motors in 2005

MTD Bicycles

Starting in 1966, MTD released their line of bicycles that were sold throughout America. These bicycles were mostly muscle bikes and in 1969 they released a chopper, the MTD SS5 Chopper which merged Columbia and MTD. Both brands were strong players in the high-rise bicycle market, eventually they would join forces in the coming years; eventually the bicycle brand MTD would fade out while Columbia would continue.

An ad from 1967.
The green bicycle is a stock MTD The King, the red bicycle is a lowrider built using the frame. Muscle bicycles are often used for lowrider bicycles due to their style.

MTD's brands

Private label brands produced

MTD builds or has built various other brands and store-brand lawn and garden tractors over the years, including:

  • Ace
  • Agria
  • Agway
  • Bavaria Trac
  • Benassi
  • Blue Grass
  • Brill
  • Bullcraft
  • Celebration
  • Cenex (for Farmers Union Oil)
  • Central Park
  • Club
  • CMI
  • Co-op (Federated Co-operatives)
  • Coast to Coast (for Coast to Coast)
  • Craftsman
  • Dayton (for Grainger)
  • EagleStar (for National Yard Products Dist)
  • Eden Park
  • EDT
  • E-Flor
  • Estate
  • EuroTrac
      

[6]

References

  1. ↑ "MTD.(acquires Ryobi Limited's North America outdoor products business)". DSN Retailing Today.
  2. ↑ "Troy-Bilt Historical Review". The Pressure Washr Review.
  3. ↑ "Ryobi Outdoor Power Tools". MTD Support Center.
  4. ↑ "MTD France". MTD.
  5. ↑ "Remington Chainsaws and Polesaws". Remington Chainsaws and Polesaws.
  6. ↑ "Lawn & Garden Tractors by MTD". Tripod.com.
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