Mark López (executive)

Mark López
Alma mater MIT
Occupation EVP - General Manager of Univision Interactive Media at Univision Communications

Mark López is a digital media executive, EVP and General Manager of Univision Interactive Media at Univision Communications [1] and was Head of U.S. Hispanic Audience at Google.[2]

Education

López holds a bachelor's degree from Rensselaer Polytechnic Institute and an MBA from the MIT Sloan School of Management.[3]

Career

López began his career as a senior consultant at Mercer Management Consulting and Andersen Consulting,[3] and then became the Director of Strategic Alliances at J2 Communications.[4] After working at J2 Communications, López was part of the team that started Terra Networks in the U.S., and was named Chief Operating Officer of Terra Networks USA in 2007.[4] He then worked for AOL as Publisher of their U.S. Hispanic audience.[5]

In November 2010, he was hired as head of U.S. Hispanic Audience at Google, a new position at the company.[6][7]

In May 2015, Lopez joined Univision Communications to lead the digital business reporting to Isaac Lee President of Univision Digital.

He was Co-Chair of the IAB Multicultural Council and is Board Advisor to the Center of Hispanic Marketing Communications at Florida State University.[3]

References

  1. ↑ Todd Spangler (2015-04-15). "Univision Names Google's Mark Lopez Head of Digital". Variety. Retrieved 2015-4-15
  2. ↑ Laurel Went2z (2010-11-05). "Google Hires Mark Lopez to Head U.S. Hispanic". AdAge Hispanic. Retrieved 2011-3-30
  3. 1 2 3 Rosa Alonso. "Featured Voices: Google's Mark Lopez Speaks with My Latino Voice". My Latino Voice. Retrieved 2011-3-30
  4. 1 2 CENCOM http://www.cencom.org/ecom-prodshow/4286.html
  5. ↑ Kiran Aditham (2006-07-31). "ADOTAS Conversations: Mark Lopez, Publisher, AOL Latino". Adotas. Retrieved 2011-4-5
  6. ↑ "Google hires new leader for U.S. Hispanic". Catholic Online. 2010-11-08. Retrieved 2011-4-1
  7. ↑ Adrian Carrasquillo (2011-03-21). "SES NY: The Latino Market Goes Mainstream?". Fox News Latino. Retrieved 2011-4-5
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