Marketing communications planning framework

The marketing communications planning framework (MCPF) is a model for the creation of an integrated marketing communications plan. Created by Chris Fill,[1] senior examiner for the Chartered Institute of Marketing, the MCPF is intended to solve the inadequacies of other frameworks.

References

  1. ↑ Fill, C. (2013) Marketing Communications, 6th edn, Harlow: Pearsons.
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