Mintel

Mintel Group Ltd

Type	Private
Industry	Market Research
Founded	1972
Headquarters	London, Chicago
Key people	Nicholas Berry, Owner; John Weeks, Chairman; Peter Haigh, Group CEO;[1] Jon Butcher, CEO Americas;[2] Richard Carr, Group CFO; Jane Henderson, Global President Beauty & Personal Care Division; Pam McHugh, President Mintel Comperemedia; Pete Giannakopoulos, President Mintel CPG Americas;[3] Tony Yoxall, Director of Global Product Development;[4] Jason Thomson, Global Head of IT
Website	http://www.mintel.com

Mintel Group Ltd is a privately owned, London-based market research firm. The corporation also maintains offices in Chicago, New York City, Mumbai, Belfast, Shanghai, Tokyo and Sydney. Mintel databases, analysis, and forecasts are accessible only to subscribing clients and to students in participating university libraries.

History

Year	Event
1972	Mintel is established in London[5]
1984	The first edition of Mintel’s flagship report, British Lifestyles, is launched[6]
1997	Mintel becomes the first market research supplier to provide access online
1998	Mintel acquires New Product News magazine Chicago office is opened Mintel Global New Products Database (GNPD) is launched in the United States
1999	Mintel acquires American Mailbox Monitor Mintel Comperemedia is launched in the United States
2000	Mintel is awarded UK Business Superbrand status for the first time (Mintel has maintained this status through 2008 Mintel opens Australian office in Sydney[7]
2001	Mintel acquires CIG (Corporate Intelligence Group) Mintel publishes its first European and US market research reports
2003	Mintel Comperemedia begins tracking mail sent to United States insurance brokers and investment brokers
2004	Mintel Menu Insights is launched[8] Mintel receives British American Chamber of Commerce Award: Customer Focus and Innovation Mintel Premier is launched, providing market research data in an expanded online interface[9]
2005	Mintel partners with US credit bureaus to track credit card offers according to credit score Mintel acquires Paris-based Cosmetic Research, adding high-end cosmetics to its Global New Products Database
2006	Mintel Comperemedia launches email panel and begins tracking trends and strategies in email marketing
2007	Mintel launches Mintel Oxygen and Mintel Inspire[10] pairing market research with editorial on major market trends and future developments Mintel partners with Information Resources, Inc. to create Mintel GNPD IRIS, monitoring successes and failures in sales of new products[11] Mintel opens Chinese office in Shanghai[7]
2008	Mintel Beauty Innovation is launched. Mintel acquires Snapshots. Mintel opens Tokyo office[7]
2009	Mintel Global Market Navigator (GMN) is launched[7]
2010	Mintel Food & Drink is launched[7]
2011	Mintel Beauty & Personal Care is launched.

Products

Mintel Comperemedia tracks direct mail and print advertising in the United States and Canada, and email marketing in the United States. This Web-based tool tracks trends and strategies in industries such as credit cards, telecom, banking, insurance, travel and investments. Added in November 2006, Mintel Comperemedia's Email Panel shows emails as they appear in consumers' inboxes.Added in 2010, Mintel Comperemedia tracks online advertising as part of its digital channel.^[12]

Mintel Global Market Sizes shares and forecasts data for thousands of consumer goods markets worldwide.

Mintel Global New Products Database (GNPD) is an online database of new fast-moving consumer goods, also known as consumer packaged goods. Over one million records from more than 50 countries provide product ingredients, nutrition facts, packaging, distribution and pricing information.

Added in 2007, Mintel GNPD IRIS allows users to differentiate successful and unsuccessful product launches.^[13]

Mintel Menu Insights tracks items on US restaurant menus, including chains, independent restaurants, top chefs, beverage-focused restaurants and buffet restaurants. The data reveals trends in food flavors, ingredients and preparation.^[8]

Mintel Reports publishes online reports containing consumer research and analysis; market drivers, size, structure, and segmentation; and market forecasts and is a delivery platform focusing on opinions from Mintel analysts.

Mintel Trends^[10] tracks emerging marketing, social and cultural trends, commenting on areas Mintel believes hold potential for sales success.

Mintel Research Consultancy creates custom and confidential research for individual clients, including worldwide product retrieval, quality assurance, retail audits, mystery shopping, category assessment and custom consumer research.

See also

• Key Note, UK market research

References

1. "Free Research Article—Lost That Branded Feeliing?". Voxpops.com. 2007-02-28. Retrieved 2010-07-18.
2. "The British-American Chamber of Commerce for the Midwest, Inc. Don Hammalian Bio". Babcc.org. Retrieved 2010-07-18.
3. "hires Pete Giannakopoulos, President of CPG Americas". Mintel. 2010-01-08. Retrieved 2010-07-18.
4. "Person Profile: Tony Yoxall". Zoominfo.com. Retrieved 2010-07-18.
6. "British lifestyles | Save now—buy later". BBC News. 1999-01-19. Retrieved 2010-07-18.
7. "Company History". Mintel. Retrieved 2010-07-18.
8. "Innovations in menu analysis: a new database of 550 restaurants allows Mintel's Menu Insights to explore and pinpoint menu trends. While new trends constantly occur, only a few will stick | Prepared Foods | Find Articles at BNET". Findarticles.com. 2005. Retrieved 2010-07-18.
9. "Partners—Scottish Information Network". Scotinfonet.com. 2008-08-28. Retrieved 2010-07-18.
10. "Mintel launches 'Mintel Inspire'". Marketresearchworld.net. Retrieved 2010-07-18.
11. "SymphonyIRI Group > About > Site Map—SymphonyIRI Group". Us.infores.com. Retrieved 2010-07-18.
12. "Comperemedia announces latest addition to digital channel: Online advertising". Mintel. 2010-06-08. Retrieved 2010-07-18.
13. "GNPD IRIS—Information Resources, Inc. (IRI)". Symphonyiri.com. Retrieved 2010-07-18.

External links

• Official company website
• Official company Market Research Store