Mr. Pizza

For the Brazilian pizza franchise, see Mister Pizza.
Mr.Pizza, Inc.
Subsidiary
Industry Restaurants
Founded Seoul, Korea (1990)
Founder Jung Woo Hyun
Headquarters 132 Hyoryeong-ro, Seocho-gu, Seoul, Korea 137-849
Number of locations
 400 (Korea)
28 (Worldwide as of 2013)
Key people
 Jung Woo Hyun (Chairman)
Moon Young Joo (CEO)
Products Pizza, Pasta, Salad, Appetizer
Number of employees
 250+
Website www.mrpizza.co.kr
www.mpkgroup.co.kr

Mr. Pizza Inc. (Korean: 미스터피자) is a South Korean pizza chain established in 1990. They are the top pizza brand in Korea in terms of number of franchisees and sales".[1]

Mr. Pizza has also won recognition overseas. In 2009, 2010, and 2011 China’s restaurant review site Dazhong Dianping (大衆點評) included it as one of the “50 Restaurants Beloved by Chinese Diners”, while restaurant guide Zagat named it the “Best Pizza Store”. [2]

Mr. Pizza was the first pizza franchise to be listed on KOSDAQ[3] and as of 2013 has 400 outlets inside Korea and 28 stores in China, 2 in the United States and 2 in Vietnam. plus 1 in Greater Manchester which is a Compact Diner/take out

Overview

The Shanghai Ruzhonlu store, 2013
A shrimp pizza at Mr. Pizza

The founder and chairman of Mr. Pizza is Jung Woo Hyun (정우현)[4] and the CEO and president is Moon Young Joo (문영주).[5]

Moreover, MPK Group was listed on KOSDAQ on August 2009[6] from Korea Pizza Corporation.

New store identity

Mr. Pizza, a pizza chain in Korea with 23 years of history, developed a new store identity to strengthen its foothold in the global market and unveiled it at the opening of a Fuzhoulu location in Shanghai in March 2013.

Advertising

Mr. Pizza's September 2011 mockumentary-style commercial "The True Origins of Pizza"[7] received more than 1,000,000 views on YouTube. It received high praise and in-depth analysis in a journal article by two New Zealand-based Asian Studies professors. They stated that "the level of skill and irony that went into its making are noteworthy among commercial ads anywhere."

MPK Group Inc. (headquarters)

MPK Group Inc.[8] is a restaurant company with a selection of premium brands including Korea’s largest pizza chain, ‘Mr. Pizza’, a handmade muffin and coffee franchise, ‘Manoffin’, and ‘Jessica’s Kitchen’ Italian buffet restaurants.

References

  1. ↑ "미스터피자, 피자브랜드 5년 연속 1위", www.economy.hankooki.com, retrieved 2013-03-20
  2. ↑ "미스터피자, 美 `베스트 피자 스토어` 3년째 뽑혀", www.mk.co.kr, retrieved 2012-10-16
  3. ↑ "미스터피자, 피자업계 최초로 코스닥 상장", www.mk.co.kr, retrieved 2013-01-08
  4. ↑ "乙로 행동하세요 甲되려는 순간 끝", www.mk.co.kr, retrieved 2012-05-11
  5. ↑ "MPK,문영주 단독 대표 체체로 변경", www.hankyung.com, retrieved 2013-03-26
  6. ↑ http://www.hani.co.kr/arti/economy/economy_general/371931.html. Missing or empty |title= (help)
  7. ↑ "[2012 칸 광고제] 미스터피자의 "The true origins of pizza", retrieved 2012-10-23
  8. ↑ ko:MPK그룹
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