Name recognition

For information extraction-related task, see named entity recognition.

In politics, name recognition is the number of people who are aware of a politician. It is considered an important factor in elections, as candidates with low name recognition are unlikely to receive votes from people who only casually follow politics. Name recognition is also considered a major obstacle for challengers hoping to defeat incumbents. Incumbents are politicians who have already been elected to a particular office, and are now running for re-election to that same office. By definition, the fact that incumbents are already in office gives them name recognition. This proves to be a huge advantage over most challengers.

There are multiple ways candidates can increase their name recognition during the campaign such as radio and television advertisements or yard signs.

References

Media manipulation

Context	Bias Crowd psychology Deception Dumbing down False balance Half-truths Machiavellianism Media Obfuscation Persuasion Psychological manipulation

Activism	Alternative media Boycott Civil disobedience Culture jamming Demonstrations Guerrilla communication Hacktivism Internet Media Occupations Petitions Protests Youth

Advertising	Billboards False Infomercials Mobiles Modeling Radio Sex Slogans Testimonials TV

Censorship Regulation	Books Broadcast law Burying of scholars Cover-ups Corporate Euphemism Films Historical revisionism Internet Political Religious Self

Hoaxing	April Fools' Fakelore Fake news website Fictitious entries Forgery List Literary Racial Urban legend Virus

Marketing	Branding Loyalty Product Product placement Publicity Research Word of mouth

News media	Agenda-setting Broadcasting Circus Cycle False balance Infotainment Managing Narcotizing dysfunction Pseudo-event Scrum Sensationalism Tabloid journalism

Political campaigning	Advertising Astroturfing Attack ad Canvassing Character assassination Charm offensive Dog-whistle politics Election promises Lawn signs Manifestos Name recognition Negative Push polling Smear campaign Wedge issue

Propaganda	Bandwagon Crowd manipulation Disinformation Fear mongering Framing Indoctrination Loaded language Lying press National mythology Techniques

Psychological warfare	Airborne leaflets False flag Fifth column Information (IT) Lawfare Political Public diplomacy Sedition Subversion

Public relations	Cult of personality Doublespeak Non-apology apology Reputation management Slogans Sound bites Spin Transfer Understatement Weasel words

Sales	Cold calling Door-to-door Phone Pricing Product demonstrations Promotional merchandise Promotion

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