Natalie (website)

Natalie
Type of site
 Entertainment news
Available in Japanese
Owner Natasha, Inc.
Slogan(s) Pop culture news site
Website natalie.mu
Alexa rank 6,873[1]
Commercial Yes
Launched February 1, 2007 (2007-02-01)
Current status Online

Natalie (ナタリー Natarī) is a Japanese entertainment news website, that debuted on February 1, 2007. It is operated by Natasha, Inc. The website is named after the song of the same name by Julio Iglesias. Natalie has been providing news for such leading Japanese portals and social networks as Mobage Town, GREE, Livedoor, Excite, Mixi,[2] and Yahoo! Japan. It has also been successful on Twitter, with 300,000 followers as of December 2010 being the third most followed Japanese media company, after Mainichi Shimbun and Asahi Shimbun.[2]

History

Natasha, Inc., a content provider, was founded in December 2005,[3] becoming a limited company in February 2006 and being demutualized in January 2007.[3]

On February 1, 2007, Natasha, Inc. opened its own news website Natalie,[3] named after the song "Natalie" by Julio Iglesias.[4] It was dedicated exclusively to music news and created with the idea of updating on a daily basis, something that newspapers could not do. The website also offered optional registration, that would allow commenting on news articles and creating a list of up to 30 artists to receive updates about.[3]

Natalie grew fast, opening a manga news subsite named Comic Natalie on December 25, 2008,[5] the comedians news subsite Owarai Natalie on August 5, 2009,[5] and the snack news subsite Oyatsu Natalie on May 18, 2011, although the latter proved to be short-lived and closed[6] on August 31 of the same year.

Management

Natasha, Inc.
K.K.
Industry Telecommunications, Internet, Mass media
Founded December 28, 2005 (2005-12-28)
Founder Takuya Oyama
Headquarters 2/F Mosia Building, 2-4-5 Shimokitazawa, Setagaya, Tokyo 155-0031, Japan
Key people
 Takuya Oyama, CEO
Owner KDDI 90%, Takuya Oyama et. al. 10%
Number of employees
 54
Parent KDDI (since 2014)
Website natasha.co.jp

The founder and representative director of Natasha, Inc. is Takuya Oyama. He is also the editor-in-chief of the music news website.[7] As of 2011, the editor-in-chief of Comic Natalie was Gen Karaki, also a bass player for such artists as Speed, Ram Rider, Haruko Momoi, and Nana Katase.[8]

Since 2014, Natasha is a subsidiary of KDDI.

Critical response

According to the news media outlet IT Media News, while the Natalie music website has lots of information that a hardcore fan is anxious for, the material is overly detailed and the readers only take glimpses at the article content.[9]

References

  1. ↑ "Natalie.mu Site Info". Alexa. Retrieved 2012-05-15.
  2. 1 2 "「情報が早すぎてキモイ！」　"エンタメ系"ニュースサイト「ナタリー」編集部を直撃！ « 中の人直撃インタビュー « トレンド：@niftyビジネス" (in Japanese). Nifty. 2010-12-13. Retrieved 2012-05-12.
  3. 1 2 3 4 "ナターシャ、音楽情報を軸にしたコミュニティポータル「ナタリー」開設 Venture Now（ベンチャーナウ）News" (in Japanese). Venture Now. 2007-02-01. Retrieved 2012-05-12.
  4. ↑ "【ITベンチャー社長に聞く！】 ポップカルチャーの通信社を目指す～ナターシャ　大山卓也社長（後編） -INTERNET Watch" (in Japanese). Impress Watch. 2009-09-29. Retrieved 2012-05-15.
  5. 1 2 "Natasha, Inc. 株式会社ナターシャ" (in Japanese). Natasha, Inc. Retrieved 2012-05-12.
  6. ↑ おやつナタリー終了のお知らせ (in Japanese). Natalie. 2011-08-18. Retrieved 2012-05-12.
  7. ↑ "Webマガジン幻冬舎 お前の目玉は節穴か season 2 第1回 「ナタリー」編集長、大山卓也インタビュー 前編" (in Japanese). Gentosha. Retrieved 2012-05-12.
  8. ↑ "Webマガジン幻冬舎 お前の目玉は節穴か season 2 第17回 「コミックナタリー」編集長 唐木元インタビュー 前編 自分にとって切実なものしか取り扱わないって決めたんだよ" (in Japanese). Gentosha. Retrieved 2012-05-12.
  9. ↑ ファン目線すぎて「きもい」と言われた――ネット時代の音楽ニュース「ナタリー」 (in Japanese). IT Media News. 2008-07-01. Retrieved 2013-04-10.
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