National Institute of Design, Gandhinagar

For the Undergraduate campus, see National Institute of Design.
National Institute of Design (PG Campus)
Type Autonomous national institution
Established 2004
Director Shri Pradyumna Vyas
Academic staff
Postgraduates 200+
Location Gandhinagar, Gujarat, India
Campus Urban
Type Design School

The National Institute of Design or NID is a design institute in India. An extension campus of the parent institute, NID Gandhinagar is situated in the city of Gandhinagar. Disciplines are New Media Design (NMD), Strategic Design Management (SDM), Lifestyle Accessory Design (LAD), Toy and Game Design (TGD), Transport and Automobile Design (TAD), Photography Design (PHD) and Apparel Design and Merchandising (ADM).

Academic programs

Toy and Game Design

The Toy and Game Design programme encompasses elements from industrial design, animation and graphic design, human psychology and interaction, sociology and management domains. The programme commences with courses in Play Theory, Cognitive Ergonomics, Colour and Composition, Material/Media Technology, Study of Forms, Aesthetics, and Design Management, which provide the basic design foundation. Specialised inputs are also given to develop skills in forms and movement, character design, strategy building and multisensory design.

Inputs in user understanding, technology, systems thinking and scenario building are provided as a part of projects. Students take on design projects related to toy and game design. Training modules in industries, institutions and heritage sectors provide major field level exposure.

Graduates of the programme are equipped to work with toy and game industries in areas of mass manufactured toys, play equipment, table top games and digital games.

Transportation and Automobile Design

The course develops the student's aesthetics, form sensitivity, analytical abilities and gives an understanding of concepts and concerns in Transportation & Automobile Design. Over the two-year period, students tackle projects ranging from non-motorized transport, display/ controls, vehicle design, and system design.

The department has MoUs with design studios abroad as well as in India. There are guest lectures from design practitioners from the automobile industry in India.

Lifestyle Accessory Design

The Lifestyle Accessory Design (LAD) postgraduate programme educates and trains professional designers to visualize and create lifestyle accessories and systems using different materials, processes and technologies. It relates to people’s way of living and the products they interact with, which form an important basis of their day- to-day lives. Focusing on personal and space accessories and products, it offers a strong multi-disciplinary edge wherein the students get an opportunity to work in wide spectrum of domains such as jewellery; watches; bags; luggage; footwear; lighting; furniture, space accessories and interior objects; trend research; and colours, materials and trims for white goods and automobile interiors. The students are encouraged to build emotive connect and conceptual experiences for the consumers through the products they create. The programme draws from indigenous contexts and their socio-cultural values, beliefs, practices, cultural diversity, and knowledge which have contemporary applications in a global context. It delves into perception and trend studies of diverse dynamics that influence the lifestyles of consumers from various strata of society. The designers from this programme aspire to drive the market by Designing for Changing Needs and Designing for Future Needs, and make ‘Designed in India’ a premier global brand.

Apparel Design and Merchandising

The Apparel Design and Merchandising Programme is concerned with all those aspects of design, technology and merchandising required to create, produce and market clothing and fashions. The programme lays emphasis on ready-to-wear, work and protective wear and costume design.

Students study design, production and management, as well as textile technology. Practice is supported by historical and theoretical studies. The programme is structured to take students through all aspects of apparel design like patternmaking, draping, sewing, construction of fabrics, knitting, knitwear design, marketing, merchandising and garment manufacturing technology. Students undertake fashion projects from the initial design stage to the finished garment. They are given exposure to designing accessories such as jewellery, bags, footwear, belts and headgear. Graduates can seek work in the four broad areas of clothing: ready-to-wear, high fashion, costume design and functional wear.

New Media Design

Interactive wall
Touch table

The New Media Design programme at NID examines the relationship between technology and culture. Media, old and new, such as print, radio, television, internet, virtual reality, gaming and mobile telephony, affect our culture. Understanding these media and the effect they may create is crucial to understanding how our societies are shaped.

Students on the New Media programme spend the first semester on design fundamentals, which involves studying ‘mediums’, such as paper or print, photography, World Wide Web, along with broader issues in design such as ergonomics, form and typography. The semester ends with a design project investigating the application of new media in a specific context - for example the role of both analogue and digital media in classroom education in primary and secondary schools in India. The subsequent two semesters focus on design projects investigating the role of various mediums in, for example, education, healthcare, environment, craft and heritage preservation.

As New Media Designers who will deal with the design of digital artefacts, the students are grounded in the fundamentals of interaction design. The fourth semester or Diploma, is where an area of interest, usually in collaboration with industry, is chosen for research.

The programme is a combination of art, science and technology. The programme seeks students from diverse backgrounds ranging from fine and applied arts, architecture, design, science, engineering or technical backgrounds. A willingness to learn digital skills such as electronics, software programming, and advanced 3D modelling is required.

Strategic Design Management

The programme enables students to develop design leadership and entrepreneurial skills. The programme will help students to generate strategies that enable the use of design for creating desired value, perception and differentiation.

Functions such as innovation, new product development, packaging, retail impact, competitive analysis, design measurement, sustainability and customer delight issues are in the ambit of the Design Manager. It also involves design research, scenario building and trend forecasting, creating a right design mix, branding and design communication strategies. Students who complete the programme successfully will be equipped to enter any industry or consultancy as strategic designers, design entrepreneurs, or design managers.

Transport and Automobile Design

This programme aims to develop highly creative individuals to resolve the prevailing/future challenges around ‘mobility’, through imparting relevant skills and knowledge.

Process centric in nature, this program has a strong emphasis on environmental, socio-economic and cultural aspects of transportation.

With a learning curve that sets off with understanding automobiles (aesthetics (exterior/interior), human factors/ vehicle packaging, display & controls etc.) at product level, it escalates to tackle the broader aspects and complexities around personal/public transportation, at system and service levels, through specific design projects.

The multi-disciplinary learning environment is complimented by cutting edge design development/support facilities (computer lab equipped with latest hardware/software for concept ideations, presentation renderings, and 3D modeling. High Performance Visualization Lab for real-time 3D visualization of products. Rapid Product Development Lab equipped with Rapid Prototyping, Laser scanner and Laser cutting machines) to help the students conceive, ideate and eventually communicate their design ideas in the best possible manner.

The highlight of the program is to collaborate with the industry for live projects/workshops as a part of the curriculum, to give a ‘headstart’ for the students to work as professional designers and also to improve networking with the industry from an early stage.

The programme has produced creative talents to join the transportation/automobile industry in India as well as some of the leading design studios abroad, besides successful entrepreneurs.

Photography Design

Photography design is about expressing a concept, documentation, and developing of a designer's visual language through the medium of photography. Photography has a rich past, and a rapidly changing future with the increase in digital photography.

The Photography Design discipline at NID is a blend of art, design and technology. The first year has numerous inputs on the basics of photography, while the second year is largely self-directed, with projects, field research and workshops conducted by visiting faculty from India and abroad. The discipline emphasizes on conceptualization, experimentation and the development of one's own visual language. NID has the latest equipment including large, medium and small format cameras, state-of-the-art colour and black and white dark rooms, a full fledged photography studio, slide scanners and digital archival printers.

Students of Photography Design work in the news media, publication industry, and as entrepreneurs and educators.

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    Coordinates: 23°11′14″N 72°37′52″E / 23.1871°N 72.6312°E / 23.1871; 72.6312

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