Oltcit

Oltcit S.A.
Joint venture
Industry Automotive
Successor Automobile Craiova
Founded 1976
Defunct 1991
Headquarters Craiova, Romania
Products Automobiles
Website www.oltcit.ro

Oltcit S.A. (IPA: /olt.'sit/) was an automobile manufacturer, established as a joint venture between the Romanian government (64%) and Citroën (36%).[1] Their main product was the Oltcit Club / Citroën Axel hatchback, assembled in Craiova, Romania.

History

In 1991, as a result of the withdrawal of Citroën from the joint venture, the name of the company was changed to Automobile Craiova and production continued under the Oltena brand.[2][3]

In 1994, the company decided to go into partnership (49%-51%) with Korean company Daewoo Heavy Industries and Rodae Automobile was established, later renamed into Daewoo Automobile Romania.

In 2008, Ford of Europe, a division of Ford Motor Company, takes over the former factory Oltcit/Daewoo.[4]

Name

The name "Oltcit" comes from the region of Oltenia in Romania, with "cit" being an abbreviation of Citroën. The Oltcit logo is also similar to the Citroën one, but features only one chevron, as opposed to the two found on Citroën's logo, plus the letter "O".

Models

Oltcit Special
Oltcit Club
Oltcit Axel

References

  1. ↑ "Ford-Romanian Expansion" (PDF). Ford Motor Company. 5 May 2008. Retrieved 31 July 2011.
  2. ↑ Business operations report: Central Asia Economist Intelligence Unit (Great Britain) - 1999. "Daewoo Automobile Craiova The Oltcit legacy — Romania's other producer of passenger cars also derives from communist-era co-operation with a French carmaker, in this case Citroen, which in 1976 formed a joint venture in Craiova in the ..."
  3. ↑ Istvan Oliver Egresi, Geographical dynamics of FDI in Romania - Page 214. The University of Oklahoma, Department of Geography - 2008. "Automobile Craiova/Daewoo The story of Automobile Craiova begins in 1977 when the Romanian government contacted Citroen to establish a joint venture137 to manufacture a certain model of Citroen 138 renamed Oltcit 139."
  4. ↑ "Ford - Romanian Expansion" (PDF). Ford Motor Company. 5 May 2008. Retrieved 31 July 2011.
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