Parkdean Holidays
| Private Limited Company | |
| Industry | Leisure / Holiday |
| Successor | Parkdean Resorts |
| Founded | 1999 |
| Headquarters | Newcastle upon Tyne |
Number of locations | 24 holiday parks in the UK |
Key people |
John Waterworth Michael Wilmot Judith Archibold Ian Gill Maggie Pavlou Barry Gifford |
| Products | Self catering holiday parks |
| Revenue |
 £142.59m (group, 2015) [1] |
|
£39.79m EBITDA (group, 2015) [1] | |
| Profit | £4.96m (group, 2015) [1] |
| Owner | Alchemy Partners Nominees Ltd (65%) [1] |
Number of employees | 2,028 |
| Parent | PD Park Holdings Limited group |
| Website |
www |
Parkdean Holidays is a self-catering holiday park operator with 24 sites in the UK: fifteen in South West of England, six in Scotland, two in South Wales and one in East Anglia. Parkdean offers a range of accommodation, including caravan holiday homes, lodges, cottages and apartments, which are available for short breaks and longer holidays throughout the year.
The entertainers, known as the Parkdean Troupers produce production shows across the 24 parks as part of the entertainment package. During the entertainment revamp of 2016/17 the Park Resorts Team Stars merged with the Parkdean Troupers to create the Parkdean Resorts Troupers. These troupers will operate shows around 73 parks in 2017.
Parkdean was formed in November 1999 with a management buyout of Trecco Bay Holiday Park in Wales for £21.4 million, and has since grown through a buy and build strategy.
In 2015 the company was awarded "Best UK Holiday Park Operator" at the British Travel Awards, the sixth year in row Parkdean Holidays have won the award.[2]
Parkdean Holidays have now merged with Park Resorts to create Parkdean Resorts, operating 73 parks after the Vauxhall Holiday Park purchase.
History
In July 2000 Parkdean Holidays acquired an additional three parks in Cornwall: Newquay, Holywell Bay and Crantock Beach for a combined cost of £4.2 million.
In March 2001 Parkdean bought a further three holiday parks in the South West of England (Challaborough Bay, West Bay and St Minver) and four in Scotland (Grannie’s Heilan Hame, Nairn Lochloy, Strath Tummel and Sundrum Castle) for a combined cost of £15.5 million. The head office in Newcastle was also opened this month
March 2002 saw Parkdean Holidays acquire Ruda Holiday Park in Croyde, North Devon, which is home of the GoldCoast Oceanfest surfing festival. Two months later Parkdean Holidays was floated on the Alternative Investments Market of the London Stock Exchange.
In May 2003 White Acres and Sea Acres Holiday Parks in Cornwall were obtained for a combined £18.5 million.
In March 2004 Parkdean acquired Southerness Holiday Park in Scotland for £5.3 million with a further five parks obtained in October (Warmwell, Cherry Tree, Torquay, Wemyss Bay and Pendine Sands) for £41.8 million.
In July 2007 Parkdean Holidays bought Weststar Holidays for £83 million. Weststar Holidays have 4 holiday parks in the South West including Mullion and Looe Bay in Cornwall, Sandford in Dorset and Hayling Island in Hampshire.[3]
In 2015 Parkdean and Park Resorts merged to create 'Parkdean Resorts'.[4] Parkdean Resorts will operate 72 holiday parks, serve 1.8 million customers, have 22,200 caravan owners, 35,400 pitches and sell 400,000 domestic holidays across their estate. The business will operate under two brands "Parkdean" and "Park Resorts" during 2016. The merger created the largest holiday park operator in the UK.[5]
In May 2016, the private equity owners of the business were reported to be considering a sale or stockmarket flotation once the final touches of the merger were completed. Banks were being shortlisted to help prepare the business for sale at a price that could be as high as £1.2 billion. [6]
Mascots
Sid and Lizzie are the 2 mascots of Parkdean. They sing, dance and help kids with their own minds. During the 2017 entertainment revamp, it was announced the Parkdean Resorts Troupers will be merging the SKC (Sparkys Krew Club) with Sid and Lizzie to create the Starland Krew, Sid, Sparky, Sparkle, Lizzie and Naarky.
The following parks are currently operated by Parkdean Holidays:
Cornwall
Newquay
Holywell Bay
Crantock Beach
St Minver
Sea Acres
White Acres
Mullion
Looe Bay
Devon
Challaborough Bay
Ruda
Torquay
Norfolk
Cherry Tree
Scotland
Grannie's Heilan' Hame
Nairn Lochloy
Tummel Valley
Wemyss Bay
Sundrum Castle
Southerness
Dorset
Warmwell
West Bay
Sandford
Hampshire
Hayling Island
References
- 1 2 3 4 PD Parks Holdings Limited, Annual report and financial statements 31 January 2015, approved 4 April 2015.
- ↑ "2015 winners". britishtravelawards.com. Retrieved 2016-04-19.
- ↑ "Parkdean Corporate | History". www.parkdeanltd.com. Retrieved 2016-04-19.
- ↑ "Park Resorts in £1bn merger with Parkdean". The Independent. Retrieved 2016-04-19.
- ↑ "Parkdean Corporate | News | Latest News". www.parkdeanltd.com. Retrieved 2016-04-19.
- ↑ "Britain's largest caravan park company may soon be up for sale". www.business-sale.com. Retrieved 2016-05-15.