Philippine Fashion Week
Philippine Fashion Week, (PhFW) is a bi-annual fashion week event held in Manila, Philippines. Dates are determined during the month of May, to showcase Holiday collections (instead of the autumn-winter which does not apply in the country) and again, during the month of October, to showcase Spring and Summer collections. It is the longest running fashion event in the country, and the largest fashion event held in Manila known as the "Olympics" of Fashion. The Philippine Fashion Week was founded by Joey A. Espino Jr and Audie Espino in 1997. They continue to lead the project as Executive Producers along with Espino brothers protege Conchitina (Tina) Herrera.
Filipino Designers such as Michael Cinco, Ezra Santos, Oliver Tolentino, Albert Andrada, Jerome Salaya Ang, Noel Crisostomo, Jeffrey Rogador, Sidney Perez Sio, EsAc, Pat Santos, Arnold Galang, Roland Alzate, Raoul Ramirez, Lyle Ibanez, Cherry Samuya Veric, Philipp Tampus, Junjun Cambe, Mixy Dy, Jian Lasala, Randall Solomon, Kaye Morales, Boyet Dysangco, Anthony Nocom, Eric Delos Santos, Cesar Gaupo, Robin Tomas, Lesley Mobo, Frederick Peralta, Ben Farrales, Pitoy Moreno and Aureo Alonzo have presented full collections on Philippine Fashion Week's dynamic Multi-Media platform. The Philippine Fashion Week is ‘by invitation only’ and participating designers pay a participation fee with each designer undergoing a stringent selection process with their collections approved on the basis of their design ingenuity.
Each season, Philippine Fashion Week generates extensive media coverage reaching an average audience of five million viewers, followers and fashion fans throughout the world.
As of 2008 it is being held at the SMX Convention Center & SM Mall of Asia and welcomed more designers and local brands to take part in the Bi Annual Event.
Some of the notable celebrities and personalities gracing the runways of Philippine Fashion Week include Nina Garcia of Project Runway US, Gossip Girl's Leighton Meester, Keeping Up with the Kardashians' Rob Kardashian and Kylie Jenner, British supermodel David Gandy, America's Next Top Model's Allison Harvard and Dominique Reighard, Ford Models' Katie Ford and the Miss Shapes to name a few. International Filipino supermodels Charo Ronquillo, Charlene Almarvez, Danica Magpantay, Manuela Basilio and Paolo Roldan also return home to walk the runways.
Philippine Fashion Week continues discover, nurture and showcase the new generation designers who have gone on to conquer the world of fashion and attain global recognition worn by celebrities including Beyoncé, Rihanna, Lady Gaga, Sofía Vergara, Christina Aguilera, Nicole Scherzinger, Jennifer Lopez, Chris Brown, Britney Spears, Fergie, Tyra Banks, Paula Patton, Paris Hilton, Dita Von Teese, Emmy Rossum and Mischa Barton.
Sponsorship
Philippine Fashion Week is annually presented by Runway Productions, CalCarries, EsAC and Masters School for Models. In previous seasons Philippine Fashion Week was sponsored MasterCard, L'Oreal Paris, Maybelline New York, Power Mac Center, Beats by Dre, Moshi, Gosh, Knomo London, Happy Plugs Stockholm, CaseMate, BDO, SM Residences, Hamilo Coast, Pico de Loro Club, Ipanema, Sony Vaio, Sony Cybershot, PLDT, Axe, Ponds, Sunsilk, Cream Silk, Magnum Ice Cream, Nestle, Emperador and Cignal TV to name a few.
The government sector has also turned to the runways of Philippine Fashion Week to shine the spotlight on local fabric and craftsmanship including Department of Agriculture, Fiber Industry Development Authority and Burdang Taal collaborating with Filipino Designers for each respective collection.
Other special presentations on the runways of Philippine Fashion Week include SM Department Store's 50th Anniversary Celebration, A tribute to Louie Mamengo, A tribute to Joe Salazar, Salvacion Lim Higgins Slim's at 50, Project Runway Philippines Finale Season 1 and Season 2, Ford Supermodel of the World Philippines, and Supermodel Philippines.
Brands
Participating brands in the recent years have grown from SM Store's SM Woman, SM Men, SM Kids, SM Shoes & Bags, Parisian, Forever 21, Alexander Wang X H&M, The Ramp- Crossings Department Store, Rusty Lopez, Bench, Human, Kashieca, Freego, FG, Wrangler, Giordano, Vans, Guess, Levi's, Lee Jeans, Jag Jeans, Candie's, Folded & Hung, Triumph, Wharton, Jelly Bean, Bayo, Plains & Prints, Petit Monde, Barbie 50th Anniversary, Penshoppe, Oxygen, Regatta, Memo, For Me, Avon Fashion, Unica Hija, Sfera, Suite Blanco, Uno de 50, Mint gather to showcase their collection each season.
Early 2000's
Philippine Fashion Week was previously held at Glorietta Activity Center with offsite shows, parties and activities at the NBC Tent, The Rockwell Tent, InterContinental Manila and Shangri-la Makati. Its early years saw the participation of mostly international fashion brands entering the Philippine market and group show designers presenting capsule collections that took place for 7–10 days once a year.
Today the Philippine Fashion Week is held at venues like the SMX Convention Center, SM Mall of Asia Arena, SM Mall of Asia, SM Aura with off-site activities at the Peninsula Hotel Manila and Raven Boutique Club.
See also
References
External links
www.philippinefashionweeklive.com