Phoenix Venture Holdings

Phoenix Venture Holdings Ltd
Holding Company
Industry Automobiles and MG Rover
Founded 2000 - 2006
Headquarters Longbridge (Birmingham) and Cowley (Oxford)
Key people
 John Towers, Peter Beale, Nick Stephenson, and John Edwards
Subsidiaries MG Rover
Powertrain Ltd
MG Rover Financial Services
MG Rover Heritage Ltd
MG Sport & Racing Ltd
MG Rover Property Holdings
Phoenix Distribution
Studley Castle
Techtronic 2000

Phoenix Venture Holdings (PVH), also known as the Phoenix Consortium, was a British company formed by four businessmen (John Towers, Peter Beale, Nick Stephenson and John Edwards). Following BMW's break-up of the Rover Group a financially complex deal involving a £500 million "dowry payment" from BMW, resulted in PVH purchasing the Rover marque in May 2000 for the notional sum of £10, relaunching the car company as MG Rover. MG Rover and related companies placed themselves in administration on April 8, 2005.

Four years later and after spending £16m the Government finally released the report investigating the collapse of the company.[1][2][3] The report, which was only concerned with dealing with the directors and their actions while MG-Rover Group was still trading, revealed that the five executives involved took £42m in pay and pensions from the troubled firm before it collapsed.

The report also commented on the personal relationship between Nick Stephenson and Dr Qu Li, who was paid more than £1.6m in the 15-month period up to April 2005 for consultancy services. Additionally, fellow Director Peter Beale was accused of installing a software application, Evidence Eliminator, which may have destroyed documentation relevant to the investigation. The investigators further accused Mr Beale of giving "untruthful" evidence during interviews.

In return the Directors have accused the findings of being a whitewash and a witchunt, and it remains unknown the exact details of the actions of key Government Ministers at the time of the collapse.

Conservative business spokesman Kenneth Clarke said it was right the report criticised the Phoenix Four, whose behaviour was "disgraceful". Lord Mandelson said the Phoenix group had not shown an "ounce of humility" about the firm's demise and they owed an apology to the firm's employees and creditors. However his comments that steps will be taken to disbar the five executives have been discredited, and the report at no point uses language stronger than 'inappropriate' in describing the activities of the Group Directors.

Phoenix Venture's main trading businesses are/were:

Background

BMW had acquired the Rover Group in 1994, but by 1999 it had become a major financial liability due to disappointing sales of some of its model ranges. In January 2000, it was reported that UK sales had fallen from more than 190,000 in 1998 to 143,000 in 1999 - a fall of more than 25% in sales for the company, despite overall new car sales increasing by 7%. Even Rover's newest model, the Rover 75 (launched in the spring of 1999), had failed to meet sales expectations.[4]

Since September 1999 the venture capital company Alchemy Partners, run by Jon Moulton and Eric Walters, had been in talks with BMW about acquiring Rover. When news of the talks became public on 16 March 2000, Alchemy was widely expected to take control of at least some of the Rover Group, which BMW was prepared to sell. By that time, it was already decided that BMW would retain Mini (with the launch of an all-new Mini only a year away) and sell Land Rover to Ford. These were widely seen as the two most viable parts of the Rover Group.

Alchemy intended to name the company the MG Car Company, producing the MG F roadster and possibly developing additional, limited production sports cars. The Rover brand would have been dropped and all volume production of family cars abandoned, despite these cars making up the bulk of Rover sales - with more than 100,000 being sold in Britain alone during 1999. A large percentage of the workforce at Longbridge would also have been made redundant.

Jon Moulton withdrew the Alchemy bid when the Government added extra conditions to the sale, and a march through Birmingham led by Prof Carl Chinn opposed the Alchemy bid

On 6 April 2000, John Towers — the most prominent of the four men known as the Phoenix consortium — presented a counter-offer to BMW. The Transport and General Workers Union (T&G), the UK Department of Trade and Industry (DTI), and the British public in general all threw their support behind Towers and the Phoenix Consortium, as Phoenix were the only potential bidders proposing to retain high-volume car production and full employment at the Rover plant in Longbridge, Birmingham. On 8 May, following a last-minute injection of finance from the First Union Bank of North Carolina, a deal with Phoenix was agreed. The sale was completed the next day.

Due to UK regulations that hold the prior owner of a company responsible for all redundancy payments if the said company declares bankruptcy within 3 years of sale, BMW guaranteed that Phoenix Venture Holdings (initially named MG Rover Holdings) would have enough money to keep Rover Group in business for at least 3 years following the sale. The agreed "dowry" from BMW was made up of a £427million interest-free loan and stocks of cars.

Kevin Howe was appointed MG Rover's managing director in July 2000.

Phoenix's short-term plan was to expand the MG range with sporting versions of existing Rovers, introduce new versions of the Rover 25 model, re-engineer and redesign the MG F, and eventually replace the entire model range with new cars developed through joint venture with another carmaker. The MG-badged versions of the Rover models were launched in the summer of 2001, and were reasonably popular. A 1.1 litre engine had already been added to the Rover 25 range, to give it a competitor at every level with most rival superminis. The MG F was updated shortly afterwards to become the MG TF, and a number of concept cars were shown to the public, hinting at all-new models which MG Rover was hoping to launch in the near future.

The consortium continued to enjoy strong UK press support for several years following the Phoenix coup, despite no all-new models being launched by the company. By 2003, MG Rover was the ninth best selling carmaker in Britain, whereas the Rover Group (which had still included Land Rover and Mini) had been the third biggest seller just five years earlier. It still had a 3.72% share of the new car market, accounting for more than 95,000 sales.[5]

By the beginning of 2005, however, sales figures of MG Rover cars were declining sharply, not helped by the fact that most rival companies had launched all-new competitors in the previous five years. During 2004, the media had regularly that the company's sales were in decline.[6]

The Rover 25 and 45, for instance, were updated versions of designs which had first been launched in 1995, and all of their major rivals had been replaced once - and in some cases twice - since then.[7]

Other assets

For accounting purposes, Phoenix Venture Holdings also includes various non-trading subsidiary companies that exist in name only.

These businesses include:

SAIC

See MG Rover

Sources and further reading

  1. ↑ "Report on the Affairs of Phoenix Venture Holdings Limited, MG Rover Group Limited and 33 other Companies Volume 1" (PDF). 2009. Retrieved December 27, 2012.
  2. ↑ "Report on the Affairs of Phoenix Venture Holdings Limited, MG Rover Group Limited and 33 other Companies Volume 2" (PDF). 2009. Retrieved December 27, 2012.
  3. ↑ "War of words over Rover collapse". BBC News. September 11, 2009. Retrieved May 22, 2010.
  4. ↑
  5. ↑
  6. ↑
  7. ↑ "Autocar Awards 2002:Outstanding achievement: Winner MG Rover: "....For a company that two years ago was losing £800m a year with falling sales, no firm plans for new product and no effective business partners whatever, this has to rate as one of the biggest comebacks in Automotive history. Long may it continue"."". Autocar. 234 (nbr 8 5512): page 51. 20 November 2002.

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