PopSugar
 | |
| Available in | English, German, French |
|---|---|
| Founded | 2006 |
| Headquarters |
San Francisco [1] U.S. |
| Owner | POPSUGAR, Inc. |
| Founder(s) |
Lisa Sugar Brian Sugar |
| Products | POPSUGAR, ShopStyle, POPSUGAR Must Have |
| Website |
popsugar |
| Launched | March 2006 |
PopSugar Inc. is an American media and technology company that is the parent to the media property POPSUGAR, the shopping platform ShopStyle, and a monthly subscription business POPSUGAR Must Have. The company was founded in 2006 by husband and wife Brian and Lisa Sugar as a pop culture blog.[2]
Operations
PopSugar Inc operates a few brands: POPSUGAR, ShopStyle, and POPSUGAR Must Have. Its eponymous property, POPSUGAR, features lifestyle content targeted towards women 18-34, across topics such as fitness, food, fashion, beauty, entertainment, and parenting on mobile, video and social.
ShopStyle is a commerce platform that allows online shoppers to buy products from 1,400 retailers including apparel, accessories, beauty, home furnishings, and children's items. It sells through retailers including Neiman Marcus, Nordstrom, Macy's, Target, Farfetch, and eBay. ShopStyle is also the commerce engine behind ShopStyle Collective, a network of affiliated bloggers who earn commission from the sales they drive to retailers.
POPSUGAR’s Must Have is a subscription service that sends subscribers a monthly box of items curated by POPSUGAR’s editors. It also offers special edition boxes with retailers such as Neiman Marcus, CFDA, and Target.
Headquartered in San Francisco, PopSugar is funded by Sequoia Capital and Institutional Venture Partners.[3] The company also has offices in New York, Los Angeles, Chicago, and London.[4]
History
Husband and wife Brian Sugar and Lisa Sugar founded PopSugar, in 2006, after a suggestion by blogger Om Malik that Lisa turn her celebrity gossip hobby into a company.[5] Brian became CEO, Lisa Editor in Chief, and they added venture capitalist Michael Moritz to the board.[6]
In 2007, the company acquired ShopStyle, a fashion shopping search engine,[7] followed by acquisitions of Starbrand Media,[8] FreshGuide,[9] and Circle of Moms in 2012.[10] The company officially changed its name from Sugar Inc. to PopSugar in 2013, also announcing that it was profitable and had grown to over 450 employees.[11]
References
- ↑ "Company Overview of PopSugar, Inc.". Bloomberg Business. Bloomberg. Retrieved 18 October 2015.
- ↑ "Lisa and Brian Sugar of PopSugar: From Blog to Multimillion-Dollar Media Giant". Openforum. Retrieved 18 October 2015.
- ↑ Lisa Lockwood (1 August 2013). "Eileen Carty Promoted at PopSugar". WWD. Retrieved 2 August 2013.
- ↑ "PopSugar, Inc.: Private Company Information - Businessweek". Retrieved 27 October 2016.
- ↑ "Sequoia Goes PopSugar".
- ↑ "Sequoia Invests in Blog Network Sugar Publishing".
- ↑ "Sugar Publishing Acquires Social Shopping Site ShopStyle".
- ↑ "Sugar Publishing Acquires TV Shopper Starbrand Media".
- ↑ "Sugar Publishing Acquires FreshGuide".
- ↑ "Sugar Inc. Acquires Social Network And Community For Mothers Circle Of Moms".
- ↑ "PopSugar, a Web Site for Women, Gets a Makeover".