Popcorn Chicken

KFC Popcorn Chicken

Popcorn Chicken is a KFC product consisting of small, "bite-sized" pieces of chicken that have been breaded and fried.[1]

Popcorn Chicken was invented by food technologist Gene Gagliardi.[2] It was test-marketed in the United States from March 1992, and had been launched nationwide by September 1992.[2] It has been periodically available in KFC outlets. It was re-introduced in the US in 1998, and again in 2001.[3] It was later re-introduced once again in 2015, under the name "KFC Popcorn Nuggets".

It is still available in the UK, Canada, Australia, Singapore and New Zealand.[4][5][6][7]

The product is targeted at teenagers and young adults.[1]

In 2003, a UK study found that KFC Popcorn Chicken contained only 66 percent meat.[8]

References

  1. 1 2 Strategy January 25, 109 Trident, KFC cross-promo BYLINE: Patrick Allossery SECTION: Pg.8
  2. 1 2 http://articles.philly.com/1992-09-02/food/26024631_1_kfc-s-popcorn-chicken-thigh-meat-designer-foods
  3. ↑ Promo November 1998 Riding a Rage BYLINE: PROMO STAFF
  4. ↑ KFC.co.uk | Chicken Popcorn? Sounds Good | So Good
  5. ↑
  6. ↑ KFC - Popcorn Chicken
  7. ↑ Popcorn Chicken
  8. ↑ DAILY MAIL (London) March 6, 2003 Chicken nuggets take a nutritional battering SECTION: Pg. 39
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