PowaTag

PowaTag

Logo of PowaTag
Original author(s) Powa Technologies
Developer(s)
  • Powa Technologies
Initial release March 2014 (2014-03)
Stable release
2.6.0
Development status Active
Platform iOS, Android
Size 35.5 MB
Available in English, Dutch, French, Italian, Spanish
Type Mobile payments
License Proprietary software
Website powatag.com

PowaTag is a mobile payment enabling technology and mobile application by Powa Technologies.[1][2] PowaTag was launched at a March 2014 event in New York by Powa CEO Dan Wagner.[3] At the time of launch, more than 240 retailers were reportedly signed up with the service.[4] In May 2014, fashion brand Comptoir des Cotonniers debuted the technology across a number of major French cities.[5] In February 2016, investment company Wellington Management appointed professional services firm Deloitte as administrators of PowaTag.[6]

Features

With the app, users can make purchases using a smartphone, with payment and delivery details tied to a specific smartphone device.[7] The app incorporates elements of QR code detection, audio recognition, and beacon technology. Audio watermarks in the form of inaudible tones embedded within radio, commercials, or live broadcast events are detectable by the app, taking users to a mobile commerce store where a purchase can be made.[8]

See also

References

  1. ↑ Strauss, Karsten (September 13, 2013). "The Secret Technology That Attracted $76 Million And Could Eat Amazon's Lunch". Forbes. Retrieved September 30, 2014.
  2. ↑ "PowaTag looks to unlock the power of social in retail with 'touch to buy' triggers". Internetretailing. Retrieved 6 October 2014.
  3. ↑ Hsu, Tiffany (March 4, 2014). "PowaTag e-commerce system debuts, aims to revolutionize shopping". LA Times. Retrieved September 30, 2014.
  4. ↑ Russon, Mary-Ann (March 6, 2014). "Why Point and Click Retail App PowaTag Shunned NFC For Apple iBeacon". Yahoo News. Retrieved September 30, 2014.
  5. ↑ Styles, Kirsty (May 28, 2014). "French Brand Comptoir Des Cotonniers Debuts PowaTag's "Anywhere Shopping"". Mobile Marketing Magazine. Retrieved October 6, 2014.
  6. ↑ "Powa: The start-up that fell to earth - BBC News". BBC News. Retrieved 2016-03-21.
  7. ↑ Vizard, Sarah (May 29, 2014). "Waitrose, Argos and Laura Ashley to allow shoppers to buy direct from ads". Marketing Week. Retrieved September 30, 2014.
  8. ↑ Burn-Callander, Rebecca (March 4, 2014). "Retail revolution will be PowaTag-ged". The Telegraph. Retrieved September 30, 2014.
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