Power to the people (slogan)

"Power to the people" is a cultural expression and political slogan that has been used in a wide variety of contexts.


In politics

During the 1960s in the United States, young people began speaking and writing this phrase as a form of rebellion against what they perceived as the oppression by the older generation, especially The Establishment. The Black Panthers used the slogan "All Power to the People" to protest the rich, ruling class domination of society. Pro-democracy students used it to protest America's military campaign in Vietnam.

In his 1974 book Computer Lib, Ted Nelson connected computer use with political freedom with the rallying cry "Computer power to the people! Down with the cybercrud." In the mid-1980s the People Power movement arose in the Philippines to oust Ferdinand Marcos. In the late 20th century and early 21st century the phrase has been used with regard to energy policy.[1]

The Pakistan Peoples Party has as its creed, "Islam is our faith; democracy is our politics; socialism is our economy; all power to the people."

In television

The 1970s television series Citizen Smith had the title character use the slogan in the title sequence.

In music

"Power to the people" is the title of a song by John Lennon and a lyric by James Brown: "Power to the people, people power!". "Power to the people, 'cause the people want peace" is also chanted on the Public Enemy album New Whirl Odor. Rage Against the Machine quoted the slogan in their song "Year of tha Boomerang". The Jamaican Reggae band Rootz Underground wrote a song entitled "Power To The People" in which they quote this slogan in both English and South African versions. One of the more politically extreme singer song writers is Quino the lead singer of the Reggae band Big Mountain who also wrote a song entitled "Power To The People" and then had a tattoo of "Power To The People" along with the fist placed on his chest. The electronic house music artist Basement Jaxx released a song titled 'Power to the People' on their album Junto in 2014.

In advertising

"Power to the People" was spoken by an actress in a Progressive Auto Insurance advertisement in heavy television rotation during 2009.

Variations of the slogan

A popular variation of the slogan is "Power to the Poor People!" Amongst others, the South African social movement the Western Cape Anti-Eviction Campaign uses the slogan to express the need for poor people to control their own movements rather than have wealthy donors or NGOs control or speak for them. The divide between South Africa's independent social movements and many leftist and vanguard organisations in South Africa has become a point of contention.[2][3]

The South African slogan "Amandla Ngawethu" or "Amandla Awethu" is also a popular variation of the Power to the People. It literally means "The power is ours" but is used in a similar way as "Power to the People". It is often used in a call and response format, with the speaker shouting "Amandla" and the crowd replying "Awethu".


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