Primelocation

PrimeLocation

Industry	Real Estate
Founded	2001
Headquarters	London, United Kingdom
Parent	Zoopla
Website	www.primelocation.com

Primelocation is a UK property portal owned by Zoopla that lists upmarket properties in the UK and abroad. It was founded in 2001 by a group of 200 UK estate agents. It accepts property listings only from estate agents, letting agents and property developers. Its main rival is Rightmove.

Operations

PrimeLocation primarily addresses the upper and middle property markets. The website lists properties from over 16,000 estate agent branches,^[1] including high-end estate agents such as Knight Frank, Hamptons International and Strutt & Parker.

Primelocation.com attracts over 5 millions visitors a month. It also lists overseas properties from over 60 countries. In April 2010 there were 2.3 million unique visitors to the site.^[2]

Blog Awards

In December 2009, Primelocation.com launched a property blog awards to recognise the talent of property bloggers.^[3]

Nominations were accepted in four categories: best blog, best blog post, best newcomer and users’ favourite. Winners of “the users’ favourite” category were determined by a public vote, whereas the remaining three winners were chosen by judges.

Acquisition

In January 2006, Primelocation.com was purchased for £48m by the Daily Mail and General Trust and was part of the property portfolio of Associated Northcliffe Digital, the group’s digital consumer division^[4] alongside FindaProperty.com. In 2011, DMGT merged its Digital Property Group with Zoopla, aiming to challenge Rightmove.^[5] DMGT owns 55% of the new company.

References

↑ "About us". PrimeLocation. Retrieved 9 September 2013.
↑ Intellitracker, May 2010
↑ Primelocation blog awards
↑ Daily Mail buys property website
↑ Lepitak, S. "DMGT to merge Digital Property Group with Zoopla in challenge to Rightmove". The Drum. Retrieved 9 September 2013.

External links

Real estate in the United Kingdom

Companies

Developers and owners	Allied London Argent Group Assura Group Balkan Dream Properties Banks Group Brent Walker British Railways Property Board Bruntwood Capital & Centric CLS Holdings Coin Street Community Builders Daejan Holdings Downing Developments Goodman UK Grainger Grosvenor Group Lexi Holdings The Maghull Group MEPC Minerva London & Associated Properties Opal Property Group St. Modwen Properties Sellar Property Group Span Developments St Martins Property Group Targetfollow The Bedford Estate The Peel Group Trafalgar House West Properties

Housebuilders	Barratt Bellway Berkeley Bloor Boot Bovis Countryside Properties Crest Nicholson Keepmoat Lend Lease McCarthy & Stone Miller Muir Persimmon Redrow Taylor Wimpey United House

Property services	Adzuna Alpha1Estates Atlantis Bidwells BNP Paribas Real Estate Carter Jonas CBRE Group Chestertons CKD Galbraith RH & RW Clutton Cluttons Colliers International Connells Group Countrywide Cushman & Wakefield Cyril Leonard Drivers Jonas DTZ EC Harris Edinburgh Solicitors Property Centre Foxtons Gerald Eve GVA Hamptons International Harrods Estates ISold estate agents Jones Lang LaSalle King Sturge Knight Frank LSL Property Services Nathaniel Lichfield and Partners Nestoria Northwood Osborne King Primelocation Regus Rightmove Savills Smiths Gore Spicerhaart Strutt & Parker UK Property Shop Whelan Commercial Winkworth Zoopla

Real estate investment trusts	Big Yellow Group British Land Brixton Derwent London Great Portland Estates Hammerson Hansteen Holdings Intu Properties Land Securities London & Stamford Property Primary Health Properties Segro Shaftesbury plc Workspace Group

Industry bodies

Law and regulation

Other

Category

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