Printcasting
Printcasting is a web site and self-publishing technology designed to let individuals and organizations create self-updating PDF magazines using content from participating blogs or news providers. It has been mentioned in Business Week,[1] The Miami Herald, the Rocky Mountain News [2] and other publications as an example of online experiments that can help newspapers during a time when print readership is declining.
Printcasting was founded by Dan Pacheco and is supported by an $837,000 grant to The Bakersfield Californian newspaper by the Knight Foundation through the Knight News Challenge. The focus of the project in its initial phases is hyper-local and interest-based, allowing micro-communities to publish magazines which can be printed and distributed by various methods. According to Business Week, the service begins with a pilot in Bakersfield, California and will be available in other cities later in 2009.
In the fall of 2008, the World Association of Newspapers [WAN] listed Printcasting as one of five important audience-building strategies newspapers should consider.
Project Phases
Printcasting entered open beta testing in pilot city Bakersfield, California in February 2009. A public launch is planned for late March 2009, with additional city partnerships beginning in December 2009.
References
- ↑ "Bloomberg Business". Bloomberg.com.
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