Promise (Sade album)

Promise
Studio album by Sade
Released	4 November 1985 (UK) 15 November 1985 (US)
Recorded	1985; Power Plant Studios (London) Studio Miraval (Correns, France)
Length	54:10
Label	Epic (UK) Portrait (US)
Producer	Robin Millar Mike Pela Ben Rogan Sade
Sade chronology
Diamond Life (1984) Promise (1985) Stronger Than Pride (1988)
Singles from Promise
"The Sweetest Taboo" Released: 12 October 1985 (UK) "Is It a Crime" Released: 1986 "Never as Good as the First Time" Released: March 1986

Promise is the second studio album by English band Sade, first released in the United Kingdom on 4 November 1985 by Epic Records and in the United States on 15 November 1985 by Portrait Records. In 1984 the band released their debut album Diamond Life, the album became highly successful selling six million copies, and became the best-selling debut by a British female vocalist. Following the release of the album the band began planning its follow up, recording for Promise began in February and lasted until August 1985, the band enlisted the same team of producers they worked with on their debut, including Robin Millar, Mike Pela, Ben Rogan and lead singer Sade Adu. The album's title comes from a letter from Adu's father where he refers to the "promise of hope" to recover from cancer.

Upon release Promise was met with acclaim from music critics. Commercially the album was a success peaking at number one on both the UK Albums Chart and the US Billboard 200, the album was later certified multi platinum in both regions. Promise became the band's first album to top the album charts in both the United Kingdom and the United States. The album also reached number one in Switzerland and Italy and the top five in numerous countries including Canada, Germany and New Zealand. The album spawned three singles, including the highly charting single "The Sweetest Taboo", which became a success worldwide.

Background

After studying fashion design, and later modeling briefly, Sade backup singing with British band Pride, during this time she formed a writing partnership with Pride's guitarist/saxophonist Stuart Matthewman; together, backed by Pride's rhythm section, they began doing their own sets at Pride gigs.^[1] In 1983 Sade and Matthewman split from Pride along with keyboardist Andrew Hale, bassist Paul Denman, and drummer Paul Cooke and formed Sade; later that year they got a record deal.^[1] Following this Sade released their debut album Diamond Life (1984) which became a success in the United Kingdom and later became a success in the United States following the release of its single "Smooth Operator".^[1] Diamond Life had international sales of over 6 million copies, becoming one of the top-selling debut recordings of the 1980s and the best-selling debut ever by a British female vocalist.^[1]

Recording

Between February and August 1985, the band enlisted the same team of producers they worked with on their debut, Promise was co-produced by Robin Millar, Mike Pela, Sade and Ben Rogan who played a less central role in the production.^[2] Some of the album's sessions took place during a two-week sojourn in Provence, utilising an SSL E-series console housed at the barn-shaped, concrete-built Studio Miraval, however the majority of the album was recorded at the Power Plant where the project commenced in February 1985 and ended seven months later, with the mix being done in the Gallery (Studio Three) located on the top floor, with its 44-channel Harrison MR3.^[2] Studio One is where the production team initially listened to several of the songs in demo form, although Mike Pela was at the Royal Albert Hall when he first heard one of the new tracks.^[2]

Like their debut album Promise was recorded live, however Promise featured the use of technology, sampling drums by way of an AMS with a lock-in feature.^[2] Sade Adu served as the album's arranger, with Nick Ingman. The album's live instruments were performed by a variety of people including Terry Bailey who played the trombone and trumpet Pete Beachill who also played the trombone, Carlos Bonnell who played the guitar, Paul S. Denman who provided the bass and bass guitar, Martin Ditcham provided the album's percussion along with Dave Early who provided percussion and drums and Andrew Hale who added the album's keyboards. Stuart Matthewman handled the album's guitar and saxophones and Tom Coyne remastered Promise.^[3]

The album's lead single was created in Power Plant's Studio One, where a 30 x 25 x 18-foot live area was complemented by a 36-channel Harrison Series 24 console, Urei 813B main monitors and a 24-track Studer A820 recorder running Ampex tape at 30ips.^[2] Mike Pela explained the process saying "We had Urei monitors in all of the rooms so that there was some continuity, and we also had Acoustic Research AR18Ss, which we discovered at that studio and which I've still got a pair of.^[2] They were like hi-fi speakers, they only cost about 80 quid, and once we'd started using them the company stopped making them. They were really nice and natural-sounding, not designed to carry super-low heavy frequencies, but absolutely fine."^[2]

Release and promotion

The album spawned three singles, "Is It a Crime", "Never as Good as the First Time" and "The Sweetest Taboo", the latter of which was released as the album's lead single and stayed on the US Hot 100 for six months.^[4] "The Sweetest Taboo" peaked at number five on the US Billboard Hot 100, one on the US adult Contemporary chart and number three on the US Hot R&B/Hip-Hop Singles & Tracks.^[5] The third single "Never as Good as the First Time" was released in 1986 peaking at number six on Adult Contemporary, number eighteen on the US Hot Dance Music/Maxi-Singles Sales, number eight on the US Hot R&B/Hip-Hop Singles & Tracks and number twenty on the US Billboard Hot 100.^[5] Sade was so popular that some radio stations reinstated the 1970s practice of playing album tracks, adding "Is It a Crime" and "Tar Baby" to their playlists.^[4] Following radio play "Is It A Crime" peaked at number fifty five on the US Hot R&B/Hip-Hop Singles & Tracks chart.^[5]

Commercial performance

Promise became the band's first album to reach number one on the US Billboard 200, the album reached the summit in 1986 and spent two weeks at the peak position.^[6] By September 1988, Promise had sold one million copies in the United States,^[7] and went on to sell four million copies in the region and was certified four times platinum by the Recording Industry Association of America.^[8] In 2010 the band released their sixth studio album Soldier of Love, the album became the band's second number on the US Billboard 200, in doing so the band became the act with the longest hiatus between number one albums, the band's Promise (1986) and Soldier of Love (2010) were separated by 23 years, 10 months and 2 weeks.^[9] The album has sold 983,000 copies in the United States since the introduction of Soundscan albums.^[10]

Critical reception

Professional ratings
Review scores
Source	Rating
AllMusic	[11]
Robert Christgau	B[12]
Rolling Stone	mixed[13]
The Rolling Stone Album Guide	[14]

Ron Wynn of AllMusic gave the album a positive review, Wynn described the album as the "personification of cool, laid-back singing," accompanied by "seldom extending or embellishing lyrics, registering emotion, or projecting her voice."^[11]

Track listing

No.	Title	Writer(s)	Length
1.	"Is It a Crime"	Sade Adu Stuart Matthewman Andrew Hale	6:20
2.	"The Sweetest Taboo"	Adu Martin Ditcham	4:37
3.	"War of the Hearts"	Adu Matthewman	6:47
4.	"You're Not the Man" (not included on LP)	Adu Matthewman	5:20
5.	"Jezebel"	Adu Matthewman	5:29
6.	"Mr Wrong"	Adu Matthewman Hale Paul Denman	2:51
7.	"Punch Drunk" (not included on LP)	Hale	5:25
8.	"Never as Good as the First Time"	Adu Matthewman	5:00
9.	"Fear"	Adu Matthewman	4:09
10.	"Tar Baby"	Adu Matthewman	3:58
11.	"Maureen"	Adu Hale Denman	4:20

Personnel

Credits adapted from the liner notes of Promise.^[15]

Sade

• Sade – production ("You're Not the Man", "Never as Good as the First Time", "Maureen"); arrangement (all tracks)
• Sade Adu – vocals
• Stuart Matthewman – guitar, saxophone
• Paul Denman – bass guitar
• Andrew Hale – keyboards

Additional personnel

Terry Bailey – trumpet Lee Barrett – management Pete Beachill – trombone Carlos Bonell – guitar ("Fear") Pete Brown – assistant engineering Martin Ditcham – percussion Simon Driscoll – assistant engineering Dave Early – drums, percussion Nick Ingman – string arrangements ("Fear", "Tar Baby")

Jake Jacas – vocals ("Never as Good as the First Time", "Maureen") Phil Legg – assistant engineering Robin Millar – production (all except "Maureen") Mike Pela – production ("Never as Good as the First Time"); mixing ("Maureen"); production engineering (all tracks) Ben Rogan – production ("You're Not the Man", "Never as Good as the First Time", "Maureen") Graham Smith – sleeve design Toshi Yajima – photography

Charts

Weekly charts Chart (1985–86) Peak position Australian Albums Chart[16] 9 Austrian Albums Chart[17] 6 Canadian Albums Chart[18] 3 Dutch Albums Chart[19] 1 European Top 100 Albums[20] 1 French Albums Chart[21] 3 German Albums Chart[22] 2 Italian Albums Chart[23] 1 Japanese Albums Chart[23] 13 New Zealand Albums Chart[24] 3 Norwegian Albums Chart[25] 6 Swedish Albums Chart[26] 4 Swiss Albums Chart[27] 1 UK Albums Chart[28] 1 US Top Pop Albums[29] 1 US Top Black Albums[29] 1 US Top Jazz Albums[29] 4

Year-end charts Chart (1985) Position Dutch Albums Chart[30] 20 Chart (1986) Position Austrian Albums Chart[31] 20 Canadian Albums Chart[32] 13 Dutch Albums Chart[33] 9 Swiss Albums Chart[34] 13 US Top Pop Albums[35] 8 US Top Black Albums[36] 3 US Top Jazz Albums[37] 10

Certifications

Region	Certification	Certified units/Sales
Australia (ARIA)[38]	Platinum	70,000^^
Canada (Music Canada)[39]	2× Platinum	200,000^^
Finland (Musiikkituottajat)[40]	Platinum	58,935[40]
France (SNEP)[41]	Platinum	300,000^*
Germany (BVMI)[42]	Platinum	500,000^^
United Kingdom (BPI)[43]	2× Platinum	600,000^^
United States (RIAA)[44]	4× Platinum	4,000,000^^
^*sales figures based on certification alone ^^shipments figures based on certification alone

Release history

Format	Label	Date	Ref
CD	Universal Music	1985	[45]
Cassette	Portrait
CD	Sony Music Distribution	1990
CD	BMG / Sony Music Entertainment	2000
LP	Epic
Mini-Disc	Epic

See also

• List of Billboard 200 number-one albums of 1986
• List of Billboard number-one R&B albums of 1986
• List of European number-one hits of 1985
• List of European number-one hits of 1986
• List of UK Albums Chart number ones of the 1980s

References

1. "Background". Rolling Stone. Retrieved March 3, 2015.
2. "Promise Recording". Sound On Sound. Retrieved March 3, 2015.
3. "Promise credits". Last FM. Retrieved March 3, 2015.
4. http://www.mtv.com/artists/sade/biography/
5. http://www.allmusic.com/album/promise-mw0000195597/awards
6. http://www.billboard.com/articles/news/959357/sades-soldier-sizzles-at-no-1-on-billboard-200
7. http://articles.chicagotribune.com/1988-09-09/entertainment/8801290002_1_sade-diamond-life-nina-simone
8. "RIAA - Gold & Platinum - February 17, 2010: Sade certified album". Recording Industry Association of America. Retrieved 2010-02-17.
9. http://www.billboard.com/articles/news/5908250/toni-braxton-babyfaces-triumphant-no-1-return-to-top-rbhip-hop-albums
10. Caulfield, Keith (22 February 2006). "Ask Billboard – Class Acts". Billboard. Prometheus Global Media. Retrieved 9 February 2009.
11. Wynn, Ron. "Promise – Sade". AllMusic. Retrieved 30 March 2014.
12. Christgau, Robert. "CG: Sade". robertchristgau.com. Retrieved 30 March 2014.
13. DeCurtis, Anthony (30 January 1986). "Sade: Promise". Rolling Stone. Wenner Media. Archived from the original on 30 June 2009. Retrieved 30 March 2014.
14. Brackett, Nathan; Hoard, Christian (2004). The New Rolling Stone Album Guide. New York: Simon & Schuster. p. 712. ISBN 0-7432-0169-8. Retrieved 13 January 2013.
15. Promise (CD liner notes). Sade. Epic Records. 1985. CDEPC 86318.
16. Kent, David (1993). Australian Chart Book 1970–1992 (Illustrated ed.). Sydney: Australian Chart Book. p. 263. ISBN 0-646-11917-6. N.B. The Kent Report chart was licensed by ARIA between mid 1983 and June 19, 1988.
17. "Sade – Promise" (in German). austriancharts.at. Hung Medien. Retrieved 30 March 2014.
18. "RPM100 Albums". RPM. 43 (21). 15 February 1986. Retrieved 30 March 2014.
19. "Sade – Promise" (in Dutch). dutchcharts.nl. Hung Medien. Retrieved 30 March 2014.
20. "Europarade". Hitkrant (in Dutch). Amsterdam. 9 (49). 7 December 1985. ISSN 0165-4942.
21. "Les Albums (CD) de 1985 par InfoDisc" (in French). InfoDisc. Retrieved 31 March 2014.
22. "Sade, Promise" (in German). charts.de. Media Control. Retrieved 30 March 2014.
23. "Hits of the World". Billboard. 97 (50): 59. 14 December 1985. ISSN 0006-2510. Retrieved 30 March 2014.
24. "Sade – Promise". charts.org.nz. Hung Medien. Retrieved 30 March 2014.
25. "Sade – Promise". norwegiancharts.com. Hung Medien. Retrieved 30 March 2014.
26. "Sade – Promise". swedishcharts.com. Hung Medien. Retrieved 30 March 2014.
27. "Sade – Promise". swisscharts.com. Hung Medien. Retrieved 27 May 2008.
28. "1985 Top 40 Official Albums Chart UK Archive". Official Charts Company. 16 November 1985. Retrieved 30 March 2014.
29. "Promise – Sade | Awards". AllMusic. Retrieved 30 March 2014.
30. "Jaaroverzichten – Album 1985" (in Dutch). dutchcharts.nl. Hung Medien. Retrieved 30 March 2014.
31. "Jahreshitparade Alben 1986" (in German). austriancharts.at. Hung Medien. Retrieved 30 March 2014.
32. "Top 100 Albums of '86". RPM. 45 (14). 27 December 1986. Retrieved 14 April 2014.
33. "Jaaroverzichten – Album 1986" (in Dutch). dutchcharts.nl. Hung Medien. Retrieved 30 March 2014.
34. "Swiss Year-End Charts 1986". swisscharts.com. Hung Medien. Retrieved 30 March 2014.
35. "1986 The Year in Music & Video – Top Pop Albums". Billboard. 98 (52): Y-19. 27 December 1986. ISSN 0006-2510. Retrieved 30 March 2014.
36. "1986 The Year in Music & Video – Top Black Albums". Billboard. 98 (52): Y-24. 27 December 1986. ISSN 0006-2510. Retrieved 30 March 2014.
37. "1986 The Year in Music & Video – Top Jazz Albums". Billboard. 98 (52): Y-27. 27 December 1986. ISSN 0006-2510. Retrieved 30 March 2014.
38. "ARIA Charts – Accreditations – 2011 Albums". Australian Recording Industry Association. Retrieved 8 March 2012.
39. "Canadian album certifications – Sade – Promise". Music Canada. 27 June 1986. Retrieved 30 March 2014.
40. "Sade" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved 7 February 2009.
41. "French album certifications – Sade – Promise" (in French). Syndicat National de l'Édition Phonographique. 20 April 1995. Retrieved 8 February 2009.
42. "Gold-/Platin-Datenbank (Sade; 'Promise')" (in German). Bundesverband Musikindustrie. Retrieved 31 May 2008.
43. "British album certifications – Sade – Promise". British Phonographic Industry. 17 January 1986. Retrieved 30 March 2014. Enter Promise in the field Keywords. Select Title in the field Search by. Select album in the field By Format. Select Platinum in the field By Award. Click Search
44. "American album certifications – Sade – Promise". Recording Industry Association of America. 23 July 1997. Retrieved 30 March 2014. If necessary, click Advanced, then click Format, then select Album, then click SEARCH
45. http://www.allmusic.com/album/promise-mw0000195597/releases

External links

• Promise at Discogs