R&P Electronic Media
| Industry | Video games |
|---|---|
| Founded | 1991 |
| Founder |
Robert de Wit Peter de Wit |
| Headquarters | Netherlands |
R&P Electronic Media was the first large scale developer and publisher of interactive games in the Netherlands. R&P Electronic Media was founded in 1991 by Robert de Wit (1964-2012) and Peter de Wit (1969). R&P Electronic Media was responsible for the development and publishing of an extensive list of interactive products for the PC Platform. Titles include: Fort Boyard, Atlantis: The Lost Legend, Egypt, Star Trek Captain's Chair, and Douglas Adams' Starship Titanic. The company also developed and published the world's first content management system called MediaBase.
R&P Electronic Media had offices in Amstelveen, the Netherlands, Luton, United Kingdom, Paris, France and in the United States. R&P Electronic Media sold its software in the United States and Europe.
Marketing Campaigns
R&P was known from their "all-out" marketing campaigns. With these campaigns, R&P Electronic Media was the first interactive games developer that brought PC games to the mainstream public. Notable was the award R&P Electronic Media won in 1996 for best consumer marketing in the industry, outcompeting Sony PlayStation and Nintendo. Also, R&P Electronic Media was noted for the longest radio commercial to have been broadcast in the Netherlands; 1.30 minutes for the PC game Atlantis.
R&P Electronic Media was also known for their high quality free demo's that were created as teasers for the PC games. Large retail stores were often faced with hundreds to thousands of people asking for the free demo of the games, leading to significant increase in shop traffic.
Online Technologies
As part of the RPL Interactive Group, which focused on online technologies, R&P Electronic Media stopped with the development and release of PC games and related software in 2000. RPL Interactive is still active today in the online market.