ROSE Bikes

ROSE Bikes
Bicycle Producer
Industry Bicycle
Genre high-quality bicycles
Founded 1907
Founder Heinrich Rose
Headquarters Bocholt, Germany, Germany
Number of locations
 2
Key people
 ROSE Bikes
Products E-Bike, MTB, Trekkingbike, Equipment
Owner Erwin Rose, Stefanie Rose, Thorsten Heckrath-Rose
Number of employees
 227
Website http://www.rosebikes.com

ROSE is a high-quality producer of bicycles and equipment from Germany.

History

At the beginning of the 20th century, in the year 1907, Heinrich Rose founded the first bicycle shop in the westphalian city Bocholt. In 1932 Heinrich Rose jr. took over the management and opened the smallest bicycle shop in the city, consisting of only 30 square metres. To get affluent clientele the shopapplied the slogan “The price is cheapest in the smallest shop”. During winter most of ROSEs business consisted of selling Dürkopp sewing machines. In 1970 Heinrich’s sons Erwin und Walter took over the management of ROSE.

In 1982 the first printed catalogue was published in black and white with 64 pages and a print run of 4,000 copies. In the 1990s ROSE’s mail order business grew at a rapid pace and the company soon outgrew its city-centre building. The company moved into its new premises at Schersweide 4, which offered 3,800m² of space for storage, commissioning and the shipping of parcels, for bike assembly, administration and catalogue production. The mail order business employed 55 staff, while a further 20 staff worked in the shop. After 2000 ROSE opened the “biketown” in Bocholt with over 6,000 m² and set a new benchmark.[1]

Today ROSE Bikes has 227 employees and a turnover of 60 million euros. Since 2014 there is also a “BIKETOWN” with 300 square metres in Munich, which was honored with the “Stores of the year Award” by the German trade union.[2]

Sponsoring

ROSE sponsors the following riders and teams:

References

  1. ↑ ROSE Bikes History
  2. ↑ Handelsverband Deutschland
This article is issued from Wikipedia - version of the 8/15/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.