Research Now

Research Now is an online sampling and data collection company that collects visitors' digital data by tracking their social networks and referring sites. The company provides the digital data they collect to their clients.

History

Initially founded in 1999 by Hal Brierly[1] and Mort Meyerson[2] the company was named E-Rewards.[3] E-Rewards had grown fast to over 100,000 clients in a just few months. E-Rewards, Inc. obtained Research Now Company that was based in London in December 2009. In addition, E-Rewards, Inc. got an asset of Peanut Labs, Inc. in October 2010. The headquarter of the company is now in Plano, Texas with over a thousand workers in 27 different local centers all around the world.

Service

Research Now[4] is usually tracking online consumer's visiting website history to look for what things they are interested in, so that the company can have the footmarks of the consumers purchasing behavior.The company also gives surveys[5] to get more accurate and clarified responses from broad-based consumers. With gathered data, the company conducts up-to-dated market research to catch what's the trendiest culture around the world. Not only getting consumer's information, but also the company protects consumer's unauthorized personal data. Since hand held technology has been developed in our society, the company started to look for mobile research tools.[6] The company gives surveys to mobile users to get an idea for the mobile panel's tastes.

References

  1. ↑ Hunter, Glenn. "5 questions for Hal Brierley". D Magazine Partners.
  2. ↑ Colvin, Geoffrey. "Think About This as You Don Your Tuxedo Mort Meyerson canceled the company Christmas party, but he wasn't a Scrooge. On the contrary, he put the spirit of the season above all.". CNN Money.
  3. ↑ Collins, Kendra. "E-Rewards: worth it or walk away?". Points and Pixie Dust.
  4. ↑ Murphy, Leonard. "A Brave New World: Thoughts On The Research Now/Vision Critical Partnership". GreenBook.
  5. ↑ "Research Now".
  6. ↑ Harris, Richard. "Flurry and Research Now Launch New Platform to Measure In-App Advertising Effectiveness". App Developer Magazine.
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