Response-rate ratio

Response-rate ratio is a measure of efficacy of the therapy in clinical trials. It is defined as the proportion of improved patients in the treatment group, divided by the proportion of improved patients in the control group. The same term has been used in marketing.[1]

Notes

  1. ↑ Berdie, D. R.; Anderson, J. F. (1976). "Mail Questionnaire Response Rates: Updating Outmoded Thinking". The Journal of Marketing. 40 (1): 71–73. doi:10.2307/1250681. JSTOR 1250681.
This article is issued from Wikipedia - version of the 3/29/2014. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.