Roche Bobois
Roche Bobois is a French retailer of top end furniture.[1]
 | |
| Industry | Retail |
|---|---|
| Founded | 1960 |
| Founder | The Roche and Chouchan families |
| Products | Furniture |
| 392 million euros (2012) | |
Number of employees | 800 |
| Website | Roche Bobois site |
History
In 1950, having become acquainted at the Copenhagen Furniture Fair, Philippe and François Roche, and Jean-Claude and Patrick Chouchan, joined forces to import Scandinavian furniture to Paris. Soon after, they added Scandinavian giftware, such as textiles, tableware, tapestries, to their furniture ranges. Known as ‘complementary objects’, these accessories were sold in adjoining boutiques.
1961: The first joint national advertising campaign was launched in Elle magazine. Two campaigns a year have been created every year since, over a period of nearly 50 years. Creation of the first joint catalogue and development of a joint national network of franchises based on retail alone with no ownership of manufacturing resource, a revolutionary business model at the time.
1965: Opening of the first showroom outside France, in Belgium.
In 1970 Philippe Roche and colleagues meet designer Hans Hopfer while on a trip to Germany. The latter’s design for a sofa that allows you to ‘live at ground level’, initially named ‘Lounge’, has, under its newer name ‘Mah Jong’, been Roche Bobois’s best-selling sofa design since 1990.
1973: Opening of the first showroom in Canada.
1974: Opening of the first Roche Bobois showroom in the US[2] and in Spain.
1980s: The Roche Bobois offering is extended with the development of the Provinciales collection, aimed at new owners of country homes
1990s: development of the Voyages collection, created in response to the demand for ethnic style furniture
1995: Opening of the first showroom in Italy.
Beginning of the 21st Century: two developments for Roche Bobois:
- Increased international development of a network of showrooms
- Development of partnerships with designers and architects who start to design pieces specifically for Roche Bobois
2004: The first showroom in China is opened. The 100th showroom abroad is opened.
2009: A series of theme-based Design Competitions aimed at supporting emerging talent is launched. The first competition, organised in China, results in the design and manufacture of the gas-injection moulded Ava:[3] created by a Chinese designer and fabricated by an Italian manufacturer. Subsequently, competitions have taken place in Morocco and most recently the UK (winner to be announced shortly).
December 2011, Monsieur Philippe Roche, co-founder of the Roche Bobois brand of furniture, died, aged 77.[4]
Since 2011, Roche Bobois has launched a new collection every six months. The brand has 250 showrooms, 80 of which are corporate-owned, located in 45 countries.
2012 is the year of international growth: for the first time in its history, Roche Bobois reports more than 50% of turnover achieved abroad, notably in North America. Having been present in this region since 1974, the North America network becomes the second largest with the New York Madison store becoming the most important in the world in terms of sales.
In 2013, Roche Bobois further reinforces its international presence with a scheduled programme of 15 new showroom openings in more than 10 countries, including Singapore,[5] Colombia,[6] Indonesia and Bulgaria.
Designers
Roche Bobois works in collaboration with a number of designers and architects to create its collections.
In the 1980s, Hans Hopfer and Italian architect, Luigi Gorgoni, worked with the brand.
Again, in the 2000s, collaborations include:
- The Métropolis Collection created by Iosa Ghini to celebrate Roche Bobois’s 40th anniversary
- The Ping Pong Collection by Paola Navone
- The Comète sofa by Vladimir Kagan
- The Rive Droite Collection by Christophe Delcourt, who subsequently created the Legend bookcase
- The Speed Up range by Sacha Lakic[7]
- Cute Cut coffee tables by Cédric Ragot
- The Furtif Collection by Daniel Rode
- The Assemblage Collection by Stéphan Lebrun
- The Ora Ito Collection of furniture[8]
A number of these collections were presented at the Mobi Boom exhibition at the Musée des Arts Décoratifs of Paris.[9]
Fashion designers, too, have added their mark to Roche Bobois: Kenzo, Missoni, Ungaro, Jean Paul Gaultier[10] and Sonia Rykiel.
Notes and references
The information on this page is partially translated from the equivalent page in French fr:Roche Bobois licensed under the Creative Commons/Attribution Sharealike . History of contributions can be checked here: