Rodolfo y su Tipica RA7

Rodolfo y Su Tipica RA7 was a major Colombian cumbia act, fronted by Rodolfo Aicardi, that recorded on Discos Fuentes.^[1]

Prominent Hits

• La Colegiala
• Tabaco y Ron

Use in television advertising

In 1984, Nescafe used Rodolfo's 'La Colegiala' in a French commercial for its Alta Rica brand. The commercial was credited with increasing sales by 60 per cent and paving the way for the band's successful European tour.^[2]

References

1. Morales, Ed (2003). The Latin Beat: the rhythms and roots of Latin music from bossa nova to salsa and beyond. Da Capo Press. pp. 254–255. ISBN 0306810182.
2. "If it sounds familiar . . .: Philip Sweeney on the links between roots music and advertising". The Independent (UK). 9 July 1992.