RotoSound

Rotosound Manufacturing Limited
Industry Music
Founded 1958
Headquarters Sevenoaks, Kent, England, United Kingdom
Key people
 James How (Founder)
Jason How (Chairman)
Products Guitar strings
Website http://www.rotosound.com/
External video
Oral History, Jason How reflects on the origin of the RotoSound name, and the luck of being in Kent at the time of the British invasion and Jimi Hendrix. Interview date May 12, 2008, NAMM (National Association of Music Merchants) Oral History Library
External video
Oral History, Maryn How remembers his dad rigging up a machine to make his first strings. Interview date May 12, 2008, NAMM (National Association of Music Merchants) Oral History Library

RotoSound is a British guitar and bass string manufacturing company based in England.

History of Rotosound

Started in the late 1950s by James How - a musician and engineer by trade. How started manufacturing music strings for many famous artists across the world. It is still a family run business. All Rotosound strings are made in England.

Rotosound's trademark Swing Bass string set was first produced in 1966. John Entwistle of The Who came to the Rotosound string factory looking for an even-sounding, heavy roundwound bass string. Entwistle spent the afternoon there, trying string after string before settling on a set that would become known as Swing Bass 66. A fake jingle for RotoSound can be heard on The Who's 1967 album The Who Sell Out, immediately preceding "I Can See For Miles". This jingle would later be covered by the American band Shellac on their album Excellent Italian Greyhound.

Jaco Pastorius was also a dedicated user of Swing 66 bass strings.

Notable Rotosound users

References

  1. ↑ http://www.rotosound.com/eva-gardner/
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