Seva Novgorodsev

Seva Novgorodsev

Seva Novgorodsev in the BBC World Service studios in 2006
Born Vsevolod Borisovich Levenstein
(1940-07-09) 9 July 1940
Occupation Radio presenter

Seva Novgorodsev MBE[1] (Russian: Се́ва Новгоро́дцев, which is a pseudonym, his real name being Vsevolod Borisovich Levenstein (Всеволод Борисович Левенштейн); born 9 July 1940) is a radio presenter on the BBC Russian Service, and is famous through the former Soviet Union.

He created the music programme «Рок-посевы» ("Rock sowing" or "Rock crops", in Russian containing a pun with the name Seva) and the chat shows «Севаоборот» (Sevaoborot, a pun with the Russian word sevooborot, "crop rotation") and «БибиСева» (BBSeva). He has also written the books «Рок-Посевы» (Rock the Seva way) and «Секс, наркотики, рок-н-ролл» (Sex, drugs, rock 'n' roll).

He was Russia's first radio deejay, and he has also features in a number of films. Since 1981 he has been married to actress Karen Craig, with whom he co-wrote a Russian cookbook for Sainsbury's in 1990,[2] but they later divorced. He is now married to Olga, who is a designer.

On 4 September 2015, at the age of 75, Seva retired from broadcasting.[3]



  1. "Knights Bachelor : Knighthoods" (PDF). Archived from the original (PDF) on May 3, 2006. Retrieved 8 December 2014.
  2. Karen Craig; Seva Novgorodsev. "The Cooking of Russia (Sainsbury Cookbook Series) Paperback – 1990". Retrieved 8 December 2014.
  3. Kremmer, William Seva Novgorodsev: The DJ who 'brought down the USSR' BBC. 9 September 2015

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