Shasa
 | |
| Private | |
| Industry | Retail, Fashion |
| Founded | 1995 |
| Headquarters | Vernon, California |
Number of locations | 92 (2015) |
Key people | Private family members |
| Products | Clothing, Footwear, Accessories, Jewelry, Beauty |
| Revenue | Private |
| Total assets | Private |
Number of employees | 1,200 (2014) |
| Website |
www |
Shasa is a multinational fast fashion retailer established in 1995. Shasa offers apparel, jewelry, accessories, beauty and footwear in the women's market.
Shasa currently exists in four countries and two continents, and as of 2015, employs about 1,200 people.
Shasa's international locations are dispersed throughout Mexico, El Salvador Honduras, and Saudi Arabia, while the three key international flagship retail locations are situated in Cancun, Mexico City and San Salvador. Flagship stores range in size from 8,500 square feet to 14,500 square feet. Shasa opened its first Saudi Arabia location in Jeddah in July 2014.
Marketing
Shasa produces seasonal lookbooks. Shasa uses in-store signage consisting of light boxes, mannequins (changed weekly), window banners, gift cards, mall marketing programs and social media outlets to promote stores to consumers as well as the "overall Shasa lifestyle". The eCommerce portion of the website is planned for launch in 2015.
References
External links
Media related to Shasa at Wikimedia Commons