Shift (business)

Shift
Private
Industry E-commerce, peer-to-peer, Automotive industry
Founded 2014
Founders George Arison, Minnie Ingersoll, Christian Ohler and Morgan Knutson
Headquarters San Francisco California, United States
Area served
urban areas of San Francisco Bay Area, Los Angeles, CA, Sacramento, CA and San Diego, CA
Website Shift.com

Shift is an online, peer-to-peer, marketplace for buying and selling used cars.[1] Founded in 2014, Shift is an American company based in San Francisco’s Castro District.[2] As of 2015, the company offers its services in San Francisco, Los Angeles, Sacramento, and San Diego, California.[3][4]

The leadership team includes co-founders George Arison, CEO and founder of Taxi Magic; Minnie Ingersoll, chief operating officer; Christian Ohler, chief technology officer; and Morgan Knutson, head of design.[5][6] Backed by Goldman Sachs Investment Partners (GSIP), Draper Fisher Jurvetson (DFJ), Highland Capital Partners, SV Angel, Great Oaks Venture Capital, DCM Ventures and others,[6][7] Shift raised $73.8 million as of September 2015.[8]

Shift hires employees it calls "car enthusiasts" to manage the process of car buying and selling for the consumer.[6] They facilitate test drives, financing options, inspections, Department of Motor Vehicles interactions, detailing, pricing and merchandising.[9] At the beginning of the selling process, Shift employees assess the car, give the customer a price and sign a contract. Then they bring the car to the Shift warehouse and prepare it for sale.[6] Potential customers can request to be picked up at home for a test drive. There's a seven-day, 250-mile return policy.[10]

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