Signature Creative

Signature Creative Inc.
S-Corp
Industry Advertising, Branding, Web design, Mobile Innovations,Creative Services, Social Media
Founded 2004
Headquarters Hollywood California, USA
Area served
 Local to World Wide
Key people
 John Gheur, Founder
Website http://www.signaturecreative.com

Signature Creative Inc (Signature CreativeTM) is a Los Angeles-based digital and creative agency founded in 2004 by John Gheur and singer/musician Poe. The agency has a broad base of regional, national and international clients and is able to integrate design and strategy for online (digital), print, and video with new media and mobile technologies.[1] In addition to traditional graphic design, they develop mobile apps, brands, cross-platform marketing and promotion, ecommerce, and social media platforms for both personal and commercial application.[2][3][4] Initially focused on youth and entertainment, Signature Creative now services a broad range of clients that includes, technology, fashion, food, health, lifestyle and non-profit.[5] Among notable clients are Qualcomm, Paramount Pictures, Lionsgate, Mattel, Jack Daniel's, PepsiCo, and Disney.[6][7]

History

Prior to founding Signature Creative, John Gheur served as executive creative director at DNA Studios from 1999 - 2004,[8] guiding the studio’s growth from a small boutique agency to one of the top 50 agencies in the world.[9] Earlier, he worked with Paramount Television as director of client services for Air Creative.[10] Gheur recognized the need to harness the growing popularity of developing technologies and social media platforms to traditional advertising and branding campaigns; and he launched Signature Creative in 2004 to create an agency that incubated virtual worlds, augmented reality and mobile applications for clients alongside creative branding, design and new media marketing strategies.

Co-founder Poe was in the forefront of online, interactive communication with fans that preempted modern social networking platforms. Her online power was referred to as “unheard of and pretty phenomenal” by Nikki Sleight, Atlantic Records Senior VP of New Media.[11]

Notable Campaigns

Signature Creative conceived The Sunset Strip Music Festival with the City of West Hollywood in 2007 to brand and drive consumers to venues and hotels. Signature Creative was the agency of record through 2013. Event support included digital, motion, print, and the annually redesigned website from 2007 through 2013.[12][13] Gheur also designed and built two of the ten-foot, 3-D guitars for Gibson Guitar Town and Jack Daniels[14][15] that annually line the Sunset Strip for six months before going to a charity auction each year.[16]

Notable client campaigns integrating multiple platforms include Disney’s The Lone Ranger Social Campaign.[17] The digital strategy for The Lone Ranger campaign included Facebook, Twitter, Google+, Instagram, Pinterest and Tumblr, creating substantial activation response on social media platforms. Launched in January 2013, The Lone Ranger Facebook page reached more than 300,000 Likes in two months; and the fan base was close to 530,000 at six months. Popular posts have reached as many as 3.6 million users.[18]

Mobile Innovations

The development of customized apps to drive interest, public commentary and ticket sales in movies began to be seen in 2011,[19][20] and by 2012, Signature Creative launched a number of apps. Notable is their collaboration with Paramount Pictures for the Star Trek Into Darkness App, which uses contextual awareness (geofencing), image recognition and sound recognition to unlock exclusive content and movie tickets.[21][22]

Their Ptch app for DreamWorks Animation,[23] which enables creation and sharing of short animated clips of photos, videos, music and comments from social networks, received recognition from PC Magazine,[24] The Guardian,[25] and Forbes Magazine.[26]

In 2013, Signature Creative developed the mobile app for Nerdist and Lucasfilm's Star Wars-related Course of the Force (COTF), an Olympic-style Lightsaber relay run, benefiting the Make-a-Wish Foundation, that starts at Skywalker Ranch near San Francisco and ends in San Diego in time for Comic-Con.[27] As part of the collaboration between Qualcomm Incorporated and Nerdist, the app uses Gimbal Context Awareness SDK and Vuforia Augmented Reality SDK technologies to track the relay’s progress in real time, send special messages, let users know when a celebrity runner is in play, as well as send special offers to fans at select special event locations along the route.[28]

Mobile/Digital Projects

Clients

References

  1. ↑ Collaboration with The Sexton Co. http://www.sextonco.com/team/signature_creative Accessed June 12, 2013.
  2. ↑ How Are Namco and Signature Creative Using Alljoyn, Qualcomm website. https://developer.qualcomm.com/blog/how-are-namco-bandai-and-signature-creative-using-alljoyn Accessed June 12, 2013.
  3. ↑ Signature Creative apps list from Qualcomm website. https://developer.qualcomm.com/showcase/raffle Accessed June 12, 2013.
  4. ↑ Accessed June 12, 2013.
  5. ↑ Signature Creative client projects. http://www.signaturecreative.com Accessed June 12, 2013.
  6. ↑ Signature Creative at Uplinq Conference 2012, San Diego. https://www.uplinq.com/2012/my-uplinq/1250/view Accessed June 12, 2013.
  7. ↑ Signature Creative Services and Client Projects. http://www.signaturecreative.com/#url=http%3A//www.signaturecreative.com/services Accessed June 12, 2013.
  8. ↑ Eyeblaster Award Honors Rich Media Use. iMedia Connection. October 07, 2002. http://www.imediaconnection.com/content/909.imc Accessed June 14, 2013
  9. ↑ Top 100 Interactive Agencies 2002. Advertising Age (Ad Age)Magazine. May 24, 2002. http://adage.com/article/datacenter/top-100-interactive-agencies-2002-ed/106661/. Accessed June 12, 2013.
  10. ↑ Colby Acquires Air Creative, Inherits Paramount TV, Angela Dawson. ADWEEK.January 10, 2000 http://www.adweek.com/news/advertising/colby-acquires-air-creative-inherits-paramount-tv-36998 Accessed June 15, 2013
  11. ↑ Victoria, Laura. One Named Wonder Poe Sings the Web’s Praises Web Magazine.(Sleight: “I remember tracking the digital activity at one of Poe’s theatre shows in 1996 and it turned out that 1755 of the people coming to her show had actually communicated with her online one-on-one which was unheard of and pretty phenomenal.") September 1997.
  12. ↑ Grammy Award Winner Macy Gray Hosts TheSunsetStrip.com “Only in West Hollywood” Launch Event. The Sunset Strip website. June 22, 2007. http://thesunsetstrip.com/node/172 Accessed June 12, 2013.
  13. ↑ Board Approves New Sunset Strip Logo. The Sunset Strip website. April 29, 2009. http://thesunsetstrip.com/node/4477. Accessed June 12, 2013.
  14. ↑ ’Jack’ & Jim Marshall Tribute Guitar, Gibson GuitarTown on the Sunset Strip Charity Auction. Bonhams website. Feb. 22, 2013. http://www.bonhams.com/auctions/21265/lot/4 Accessed June 12, 2013.
  15. ↑ Trigger Happy Jack Guitar Sculpture – Signature Creative. Juliens Auction website. Dec 3, 2011 http://www.julienslive.com/view-auctions/catalog/id/37/lot/11963 Accessed June 12, 2013.
  16. ↑ Guitartown Preview / SunsetStrip Music Festival, Chicago Tribune. August 3, 2012. http://www.chicagotribune.com/topic/ktla-guitartown-preview-sunset-strip-music-festival-20120803,0,2185565.story Accessed June 12, 2013.
  17. ↑ Lone Ranger Campaign http://www.signaturecreative.com/#url=work/the-lone-ranger. Accessed June 12, 2013.
  18. ↑ Facebook stats. https://www.facebook.com/TheLoneRanger Accessed June 11, 2013.
  19. ↑ Universal’s “Repo Men” mobile video ads drive movie ticket sales, Dan Butcher, Mobile Commerce Daily website. March 16, 2010 http://www.mobilecommercedaily.com/universal%E2%80%99s-%E2%80%9Crepo-men%E2%80%9D-mobile-video-ads-drive-movie-ticket-sales Accessed June 14, 2013
  20. ↑ Transformers 3 Facebook Movie Ticketing for Fans,Paul Marsden, Social Commerce Today. June 28, 2011 http://socialcommercetoday.com/transformers-facebook-movie-ticketing-for-fans-screenshots/ Accessed June 14, 2013
  21. ↑ Star Trek Into Darkness App http://www.signaturecreative.com/#url=work/star-trek-app Accessed June 12, 2013.
  22. ↑ Paramount Reveals Star Trek Into Darkness App IGN website. January 8, 2013 http://www.ign.com/articles/2013/01/08/paramount-reveals-star-trek-into-darkness-app Accessed June 14, 2013.
  23. ↑ http://www.signaturecreative.com/#url=work/ptch-app
  24. ↑ Ptch App - Slick Compilation Videos On Your iPhone, BrothaTech, AppScout, PC Magazine. July 25, 2012. http://appscout.pcmag.com/none/300738-ptch-app-slick-compilation-videos-on-your-iphone Accessed May 27, 2013
  25. ↑ Ptch Social iPhone App Launches with DreamWorks Animation Backing. The Guardian website. July 19, 2012. http://www.guardian.co.uk/technology/appsblog/2012/jul/19/ptch-app-dreamworks Accessed June 12, 2013.
  26. ↑ Dreamworks Startup Launches Living Media, Lori Koslowski, Forbes Magazine. December 7, 2012. http://www.forbes.com/sites/lorikozlowski/2012/07/19/dreamworks-startup-launches-living-media Accessed May 27, 2013.
  27. ↑ AlmostNerdy.com, Ash Lee. Nerdist, Alongside Qualcomm and Signature Creative, Launch New Mobile App for Nerdist and Lucasfilm’s Course of the Force. July 9, 2013. http://almostnerdy.com/nerd-news/nerdist-alongside-qualcomm-and-signature-creative-launch-new-mobile-app-for-nerdist-and-lucasfilms-course-of-the-force/ Accessed July 18, 2013.
  28. ↑ https://developer.qualcomm.com/blog/guest-blog-course-force-developer-strikes-back Accessed July 19, 2013.
  29. ↑ https://play.google.com/store/apps/details?id=com.signaturecreative.cotf Accessed July 18, 2013.
  30. ↑ eBay http://www.ebay.com/hp
  31. ↑ App Review: Shake, Raffle and Roll, Charlene Owen. Android Authority. January 19, 2012 http://www.androidauthority.com/app-review-shake-raffle-and-roll-45927/ Accessed June 15, 2013
  32. ↑ Chalkboard by Signature Creative allows you to instantly share ideas, experiences, screens and more—even across mobile platforms! Qualcomm.January 07, 2013 http://www.qualcomm.co.id/node/22331 Accessed June 15, 2013
  33. ↑ Quick Draw App Showcases AllJoyn Qualcomm’s Peer-to-Peer Technology, NetbookNews.com http://www.netbooknews.com/37434/quick-draw-app-showcases-alljoyn-qualcomms-peer-to-peer-technology/ Accessed June 15, 2013
  34. ↑ Phone-to-phone gaming and more with Alljoyn. Los Angeles Times. January 12th, 2012 http://www.ethiopianreview.com/articles/430994 Accessed Jun 15, 2013
  35. ↑ Qualcomm and Big PlayAR release augmented reality basketball game for Dallas Mavericks, VR-News. April 18, 2011 http://www.vr-news.com/2011/04/18/qualcomm-and-big-playar-release-augmented-reality-basketball-game-for-dallas-mavericks/ Accessed June 15, 2013
  36. ↑ Robot Galaxy Blasts Off With New Retail Concept, Amanda F. Batista. Retail TouchPoints. April 10, 2008 http://www.retailtouchpoints.com/in-store-insights/48-robot-galaxy-blasts-off-with-new-retail-concept Accessed June 15, 2013
  37. ↑ MTV goes '4D' with virtual-worlds push, Daniel Terdiman. CNET News. March 29, 2007 http://news.cnet.com/MTV-goes-4D-with-virtual-worlds-push/2100-1043_3-6171474.html Accessed June 15, 2013
  38. ↑ New Exhibit Uses Qualcomm's Augmented Reality Technology to Explore Magnetism in 3D, Erin Zangari. The Reuben H. Fleet Science Center. July 18, 2011 http://classic.rhfleet.org/media/htmlview.cfm?hid=63 Accessed June 15, 2013
  39. ↑ Three Augmented Reality Mobile Games You Should Try, Deanna DeRosa. Augmented Reality News. Mar 24, 2013 http://augmentedrealitynews.org/games/three-augmented-reality-mobile-games-you-should-try/ Accessed June 15, 2013
  40. ↑ Hot Wheels Releases Augmented Reality App, Faith O'Neil. IPAD KIDS. June 5, 2013 http://ipadkids.com/hot-wheels-releases-augmented-reality-app/ Accessed June 15, 2013
  41. ↑ Download the Oski Augmented Reality (AR) App for Android Phones, UC Berkeley Commencement 2011.http://commencement.berkeley.edu/oski Accessed June 15, 2013
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