Sorted Food

Sorted Food
Website sortedfood.com
YouTube information
Channel sortedfood
Created by Ben Ebbrell, Mike Huttlestone, Jamie Spafford and Barry Taylor
Years active 2010–present
Genre Cooking
Subscribers 1,650,814
Total views 211,200,808
Subscriber and view counts updated as of 7 August 2016.

Sorted Food is a British YouTube cooking channel and food website.

History

The Sorted Food YouTube channel was launched in May 2010 by Jamie Spafford, Ben Ebbrell, Barry James Taylor and Mike Huttlestone.[1][2][3] The basis for the channel's simple "store-cupboard" recipes came when Ebbrell, the only member with any culinary training,[1] started suggesting simple and cheap recipes for the others to try instead of eating only ready meals.[2] As of July 2014 the company has 12 employees based in North London; its projected revenue for 2014 is $3.5 million.[1][3][4][5]

The first two Sorted cookbooks, A Recipe for Student Survival and A Rookies Guide to Crackin' Cooking, were self-published in 2008 and 2012 respectively through "Co-Incidence Ventures" and released in both paperback and hardback editions.[2][3] In 2012 they signed with Penguin Books and have so far released a beginners cookbook, Beginners Get... Sorted and an eBook, Food with Friends, which is also available in individual chapters.[2]

As of 1 June 2016 the YouTube channel has over 1.59 million subscribers and over 205 million video views.[6] Sorted Food are influential in social media, with over 72,400 followers on Twitter (as of May 2016), over 130,000 followers on Google+ and over 148,000 followers on Instagram.[7] They were listed 4th in The Guardians "30 Under 30: The Top Young People in Digital Media" in 2014.[7][8]

Sorted Food won the "Best Online Program - Entertainment" award at the 2011 Banff World Media Festival.[3][3][9] They won the "New Media Award" at the 2014 Guild of Food Writers awards.[10] Ebbrell himself also won the Good Food Channel's Market Kitchen search for the "next celebrity chef".[3][11]

They have also launched their official app, SORTEDfood on App Store.[12]

Books

References

  1. 1 2 3 Kantchev, Georgi (25 July 2014). "Sorted Food, a Cooking Channel, is a YouTube Hit". The New York Times. Retrieved 26 July 2014.
  2. 1 2 3 4 Salter, Jessica (2013-06-21). "SortedFood: Your dinner's on the smartphone". Daily Telegraph. Retrieved 2014-08-19.
  3. 1 2 3 4 5 6 Muston, Samuel (2012-06-01). "Come dine (online) with me". The Independent. Retrieved 2014-08-19.
  4. ↑ Cormack, Lucy (2014-07-04). "YouTube's Aussie master chefs slice and dice their way to the top". Sydney Morning Herald. Retrieved 2014-08-19.
  5. ↑ "YouTube stars SortedFood tell us about their plans to open cookery schools as they bid to become 'the biggest online cooking community' - Business Insider". Business Insider. Retrieved 2015-12-24.
  6. ↑ "SORTED Food YouTube Channel Stats, Subscriber Statistics, Ranking". Vidstatsx.com. Retrieved 2016-05-05.
  7. 1 2 "The top 30 young people in digital media: Nos 10-1". The Guardian. 2014-03-17. Retrieved 2014-08-19.
  8. ↑ "SORTED Food featured in '30 under 30'". University College Birmingham. March 2014. Retrieved 2014-08-19.
  9. ↑ "Interactive Rockies, Internet Innovations Celebrated at Banff". Media Caster Magazine. 2011-06-17. Retrieved 2014-08-19.
  10. ↑ Carpenter, Caroline (2010-07-20). "Bremzen wins at Guild of Food Writers Awards". The Bookseller. Retrieved 2014-08-19.
  11. ↑ "Penguin Heads For Frankfurt With A Raft Of Exciting New Titles". Booktrade.info. 2011-10-07. Retrieved 2014-08-19.
  12. ↑ "Let's talk About The App!". Sorted Food. Retrieved 2015-12-24.
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