Sting Energy Drink

Sting

Type	Carbonated Energy Drink
Manufacturer	PepsiCo
Introduced	2002 (in Nepal)
Flavor	Strawberry (original) Strawberry (with ginseng) Gold Rush (original) Gold Rush (with ginseng) Sting Pro (isotonic drink, chanh muối flavor) Kiwi Lime

Sting Energy Drink is a carbonated energy drink from PepsiCo International. Sting is available in three flavours, such as original Gold Rush, Gold (with Ginseng), Power Pacq (Gold Rush with Malunggay), Power Lime (Kiwifruit/Lime) and Berry Blast (Strawberry).

Ingredients

Carbonated water, Sugar, Citric Acid, Artificial flavour, Maltodextrin, Sodium Citrate, Sodium Hexametaphosphate, Taurine, Potassium Sorbate, Caffeine, Sodium Benzoate, Tartrazine, Inosital, Calcium Disodium EDTA, Modified Food Starch, Panax Ginseng Extract, Niacinamide, Sunset Yellow, Pyridoxine Hydrochloride and Cyanocobalamin.

Nutritional Information

Serving Size: 250ml

	Per Serving
Energy(Kcal)	154
Carbohydrate (g)	54
Vitamin B3 (mg)	7
Vitamin B6 (mg)	0.7
Vitamin B12 (mg)	0.9
Caffeine(mg/l)	200
Ginseng Extract (mg)	6.7
Inositol (mg)	14.8
Taurine (mg)	101.5

Advertising Campaign

Sting Energy Drink's Hummer traveling down the streets of Karachi.

After the launch of sting in Pakistan, PepsiCo started a widespread campaign, which included road advertising and TV commercials. Starting from Karachi, the Hummer (advertising vehicle) travels through different areas and offers free Sting energy drink to people on the roads. The TV commercial was shot in Malaysia in which a person is shown generating electricity and charging a car battery after drinking the Sting energy drink.

References