Storify

Storify Inc.
Type of site
 Social network service, Journalism, Blogging, Consumer web
Available in English
Founded San Francisco, California, U.S.
Headquarters 149 9th St., Suite 404 San Francisco, CA 94103[1]
Key people Xavier Damman (CEO)[2]
Burt Herman
Industry Internet
Parent Livefyre[3][4]
Slogan(s) Don't get lost in the noise. Discover the voices worth sharing
Website Storify.com
Alexa rank 3,961 (Global); 2,661 (USA)[5]
Registration Sign up using Twitter, Facebook, or create free account
Launched 2010
Current status Active

Storify is a social network service that lets the user create stories or timelines using social media such as Twitter, Facebook and Instagram. Storify was launched in September 2010, and has been open to the public since April 2011.

In September 2013, Storify was acquired by Livefyre[6] and later became part of Adobe as part of further acquisition of Livefyre by Adobe in May 2016.[7]

Use

Users search through multiple social networks from one place, and then drag individual elements into stories. Users can re-order the elements and also add text to help give context to the readers.

Media organizations have used Storify in coverage of ongoing news stories such as elections[8] and meetings and events.[9] Poynter.org recommended using Storify for covering social movements, breaking news, internet humor and memes, reactions and conversations, and extreme weather.[10] CBC used Storify to cover the 2011 London riots,[11] TRT World used Storify to cover the UK general election 2015 and Al Jazeera has a show called "The Stream" that collects perspectives on news stories using Storify.[12][13]

Features

The main purpose of Storify is to allow users to create stories by importing content from various forms of media into a timeline. Users can search for content related to their story from sources such as YouTube, Twitter (one of the more popular ones), Instagram, Flickr, and Google, as well as other stories on Storify, and then drag that content into their own Storify story timelines. Users can add comments to the links that they provide within their stories, and can also embed URLs in their stories. Users can also embed their own Storify stories for content syndication elsewhere on the internet.

History

Storify launched its private beta as a finalist at TechCrunch Disrupt in September 2010. It won the Startup Accelerator at South by Southwest in 2011. The company received $2 million in funding from Khosla Ventures.[12] Storify's public beta went live in late April 2011. TIME rated Storify as one of the 50 best websites of 2011.[11]

The concept was created in 2010 by co-founders Burt Herman and Xavier Damman, from Belgium. The website got its current name from the obsolete, former dictionary word: storify. Storify means "to form or tell stories". Burt Herman worked as a correspondent at The Associated Press where the word storify was regularly used by editors.[14]

Traffic information

As of October 2014, Storify has a global Alexa rank of #3,961 and over 50,000 sites linking in. Internet averages indicate that most Storify users are women between 25 and 34 years of age who have no children and browse the site from work.[5]

References

  1. ↑ "About us".
  2. ↑ "The Team".
  3. ↑ Ha, Anthony (9 September 2013). "Livefyre Acquires Storify, Says The Social Curation Service Will Still Operate As Standalone Product". TechCrunch. Retrieved 1 October 2014.
  4. ↑ Popescu, Adam (9 September 2013). "Livefyre Acquires Social Storytelling Tool Storify". Mashable. Retrieved 1 October 2014.
  5. 1 2 "Storify.com Site Overview". Alexa Internet. Retrieved 1 October 2014.
  6. ↑ "Livefyre Acquires Storify".
  7. ↑ Sherr, Ian (2016-03-05). "Adobe buys Livefyre to turn your awful Internet comments into money". CNET. Retrieved 2016-04-05./
  8. ↑ Tenore, y Mallary Jean (11 November 2011). "25 ways to use Facebook, Twitter & Storify to improve political coverage". Poynter.org. Retrieved 27 May 2012.
  9. ↑ Zak, Elana (9 December 2011). "How Journalists Can Use Storify To Cover Any Type Of Meeting". Mediabistro. Retrieved 27 May 2012.
  10. ↑ Tenore, Mallory Jean (21 November 2011). "The 5 types of stories that make good Storifys". Poynter.org. Retrieved 27 May 2012.
  11. 1 2 McCracken, Harry (16 August 2011). "The 50 Best Websites of 2011 - Storify". Time. Retrieved 27 May 2012.
  12. 1 2 Cain Miller, Claire (24 April 2011). "Filtering the Social Web to Present News Items". New York Times. Retrieved 27 May 2012.
  13. ↑ "The Stream". Al Jazeera. Retrieved 27 May 2012.
  14. ↑ "Frequently Asked Questions".
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