Sunbeam Products

Not to be confused with Sunbeam Australia.
Sunbeam Products, Inc.
Subsidiary
Industry Consumer products
Founded 1897 (1897)
Sunbeam Products
1924 (1924)
John Oster Manufacturing Company
Headquarters Boca Raton, Florida, United States
Area served
 Worldwide
Key people
 Andrew C. Hill
(CEO & President)[1]
Products Kitchen appliances
Bedding
Home and health products
Parent Newell Brands
Website www.sunbeam.com

Sunbeam Products is an American brand that has produced electric home appliances since 1910. Their products have included the Mixmaster mixer, the Sunbeam CG waffle iron, Coffeemaster (1938–1964)[2] and the fully automatic T20 toaster. Sunbeam was owned by Jarden Consumer Solutions after Jarden's acquisition in 2004. Since Newell Rubbermaid's purchase of Jarden Corporation, the brand has been owned by the newly formed Newell Brands company.

Early history

Sunbeam's flagship Mixmaster
(model A24, c. 1969–72)

In 1897 John K. Stewart and Thomas J. Clark incorporated their Chicago Flexible Shaft Company, which made horse trimming and sheep shearing machinery.[3] In 1921 the company produced its first Sunbeam branded household appliance, the Princess Electric Iron (with an option to buy a fireproof metal storage box). The name "Sunbeam" came from a company wide contest to rebrand its growing home appliance business. Edwin J Gallagher (1897–1983) a buyer and traffic manager for the company won the contest and received a check for $1,000. The company did not officially incorporate its name to Sunbeam until 1946.[4]

In 1928, the company's head designer, Swedish immigrant Ivar Jepson, invented the Mixmaster mixer. Introduced in 1930, it was the first mechanical mixer with two detachable beaters whose blades interlocked.[5] Several attachments were available for the Mixmaster, including a juice extractor, drink mixer, meat grinder–food chopper,[6] and slicer–shredder.[7][8] The Mixmaster became the company's flagship product for the next forty years, but the brand also became known for the designs, mainly by Robert Davol Budlong, of electric toasters, coffee makers, and electric shavers, among other appliances.

Purchases and acquisitions

Sunbeam acquired Rain King Sprinkler Company producing a popular lawn sprinkler line of the 1950s and 1960s. Meanwhile, Sunbeam continued to expand outside of Chicago. By the end of the 1970s, as the leading American manufacturer of small appliances, Sunbeam enjoyed about $1.3 billion in annual sales and employed nearly 30,000 people worldwide. The John Oster Manufacturing Company was acquired in 1960 by Sunbeam Corporation. In 1981, after Sunbeam was bought by Allegheny International Inc. of Pittsburgh, most of the Chicago-area factories were closed and the headquarters moved to Downtown Pittsburgh. Under Allegheny International's ownership Sunbeam became the world's largest maker of small appliances through much of the 1980s. Allegheny International moved its headquarters into a 32 floor signature skyscraper in Pittsburgh.[9] During this time the companies Allegheny controlled included John Zink Company (manufactured air pollution control devices) and Hanson Scale (manufactured bathroom scales and other balance machines).[10]

Allegheny's 4 principal divisions, including Sunbeam, went into decline through the late-1980s. Since Sunbeam-Oster was one of the most important divisions, responsible for nearly half of all sales, the stockholders were very concerned about the leadership. In 1986, the stockholders accused the Chairman and CEO, Robert Buckley of mis-appropriating funds.[11][12] Buckley's successor, Oliver Travers, downsized considerably and by 1988, the company was essentially just Sunbeam and Oster. The decline continued aided by the stock market crash of October 1987 and Allegheny filed for Chapter 11 bankruptcy.[13] In the fall of 1989 an investment group called Japonica Partners [14] purchased the remains of Allegheny for $250 million ($478.1 million today) in hostile takeover.[15] The company was renamed Sunbeam-Oster Company, Inc. At this point the business was then divided into 4 divisions: Outdoor Products, Household Products, Specialty Products, and International Sales. The company headquarters were moved again from Pittsburgh to Providence, Rhode Island and then finally to Fort Lauderdale, Florida.[16] By late 1991, Sunbeam-Oster's sales had increased 7% enabling it to make the Fortune 500 list.

John Oster Manufacturing Company

The John Oster Manufacturing Company was a maker of small appliances. The Oster brand is continued today as a trademark of Newell Brands.

The firm was begun in 1924 by John Oster, manufacturing manually powered hair clippers designed to cut men's hair. John Oster Manufacturing Company was established in the garage of John Oster in Racine, Wisconsin. In 1928, they introduced a motor-driven clipper.

In 1946, in order to diversify, the John Oster Manufacturing Company bought the Stevens Electric Company, which had received a patent on the liquifying blender in 1922.[17] After the acquisition, the brand “Osterizer” was adopted for these blenders.[18]

In 1960, Oster Manufacturing, along with Oster and Osterizer brands were acquired by Sunbeam.[18]

Chainsaw Al

In 1996, Albert J. Dunlap was recruited to be CEO and Chairman of Sunbeam-Oster. In 1997, Sunbeam reported massive increases in sales for its various backyard and kitchen items. Dunlap purchased controlling interest in Coleman[19] and Signature Brands (acquiring Mr. Coffee and First Alert) during this time. Stock soared to $52 a share. However, industry insiders were suspicious. The sudden surge in demand for barbecues did not hold up under scrutiny. An internal investigation revealed that Sunbeam was in severe crisis, and that Dunlap had encouraged violations of accepted accounting rules. Dunlap was fired, and under CEO Jerry W. Levin,[20] the company filed for Chapter 11 bankruptcy protection in 2001.

Soon after Sunbeam filed for bankruptcy, the U.S. Securities and Exchange Commission (SEC) sued Dunlap and four other Sunbeam executives, alleging that they had engineered a massive accounting fraud. The SEC said $60 million of Sunbeam's supposed record $189 million earnings for 1997 were the result of fraudulent accounting. It also said that Dunlap had falsely created the impression of massive losses in 1996 to make it look as if Sunbeam made a dramatic turnaround the next year. Along with Dunlap and several other officers, the SEC also sued Phillip Harlow at Sunbeam's accounting firm, Arthur Andersen. Dunlap was ultimately banned from serving again as an officer or director of a public company.

Emerging from ruin

In 2002, Sunbeam emerged from bankruptcy as American Household, Inc. (AHI), a privately held company. Its former household products division became the subsidiary Sunbeam Products, Inc.

AHI was purchased in September 2004 by the Jarden Corporation, of which it was a subsidiary until 2016 when Jarden Corporation was purchased by Newell Rubbermaid to form Newell Brands[21]

Sunbeam-Oster today

Jarden has continued to grow their brands, purchasing the Holmes Group in 2005,[22] K2 in 2007,[23] and Mapa Spontex in 2009.[24] More recently, Jarden purchased Aero International and Quickie Manufacturing. In September 2011 Jarden Corp. was predicted to be a good bet for low risk earnings growth.[25] As of 2015, Sunbeam batteries were made in China and imported into the United States by Greenbrier International and into Canada by DTSC Imports.[26]

Product innovation

Currently, the Sunbeam-Oster industrial design team is directed by Augusto Picozza in Boca Raton, Florida.[27] Picozza and his creative staff, which includes industrial designers Adam Day, Joe Palermo, Bill Goralski, Doug Goodner, Todd Strobel, Channing Miller and Timothy Love, focus on keeping the brands relevant and bringing functional improvements to consumers.[28] The industrial design team often works with outside product consultancies such as TEAMS Design, Altitude, Beyond Design, Rorke Design and many others to design award winning products.[29][30]

See also

References

  1. ↑ "Sunbeam Products, Inc.". Press release. Bloomberg Businessweek. Retrieved 2009-09-09.
  2. ↑ "Vacuum Brewer Hey Day". CoffeeKid. 1951-08-12. Retrieved 2012-10-27.
  3. ↑ George, William (2003). Antique Electric Waffle Irons 1900–1960: A History of the Appliance Industry in 20th Century America. Trafford Publishing. p. 42.
  4. ↑ O. C. Ferrell; John Fraedrich; Linda Ferrell (2009). Business Ethics: Ethical Decision Making and Cases. Cengage Learning. p. 373.
  5. ↑ David John Cole; Eve Browning; Fred E. H. Schroeder (2069). Encyclopedia of modern everyday inventions. Greenwood Publishing Group. p. 420. Check date values in: |date= (help)
  6. ↑ How to use your Sunbeam Mixmaster, Instruction manual for Model 9B, publication MX 392
  7. ↑ Recipes and Instructions, Mixmaster model A24, publication MX51534A, January 1969
  8. ↑ Box for "Slicer and Shredder for use with Model A12 Sunbeam Mixmaster"
  9. ↑ https://news.google.com/newspapers?id=noJIAAAAIBAJ&sjid=nW0DAAAAIBAJ&pg=7213%2C6964315
  10. ↑ "History of Sunbeam-Oster Co., Inc. – FundingUniverse". Fundinguniverse.com. Retrieved 2012-10-27.
  11. ↑ Flanigan, James (August 12, 1986). "Allegheny Mess Shows Dark Side of Business". Los Angeles Times. Retrieved 4 October 2011.
  12. ↑ "Allegheny International's Buckley Quits". Los Angeles Times. Associated Press. August 11, 1986. Retrieved Oct 4, 2011.
  13. ↑ Thornton, Jerry (Feb 22, 1988). "'Business As Usual' For Sunbeam". Chicago Tribune. Retrieved 4 October 2011.
  14. ↑ Rosenberg, Hilary (2000). The Vulture Investors, Revised and Updated. Wiley. pp. 165–230. ISBN 978-0-471-36189-3.
  15. ↑ Light, Larry (May 27, 1991). "The Complex Art Of The Chapter 11 Deal". Businessweek. Retrieved 4 October 2011.
  16. ↑ "Florida Move For Sunbeam". The New York Times. October 4, 1993. Retrieved 4 October 2011.
  17. ↑ Blender — The History of the Blender.
  18. 1 2 "About Oster®: The History of the Oster® Brand". Sunbeam Products. Archived from the original on April 7, 2014. Retrieved December 31, 2014.
  19. ↑ Norris, Floyd (May 20, 2005). "At Sunbeam, Big Guys Won, Public Lost". The New York Times. Retrieved 4 October 2011.
  20. ↑ Norris, Floyd (July 16, 2001). "The Incomplete Resume: A Special Report; An Executive's Missing Years: Papering Over Past Problems". The New York Times. Retrieved 4 October 2011.
  21. ↑ "Jarden Corp: Not A Household Name – Yet". Bloomberg Businessweek. November 29, 2004.
  22. ↑ Sorkin, Andrew Ross (June 29, 2005). "Deal Seen By Makers Of Household Goods". The New York Times. Retrieved 4 October 2011.
  23. ↑ de la Merced, Michael (April 25, 2007). "Sporting Goods Maker Is Said To Be Acquired". The New York Times. Retrieved 4 October 2011.
  24. ↑ DEALBOOK (Dec 17, 2009). "Jarden Makes $500 Million Bid For Mapa Spontex". The New York Times. Retrieved 4 October 2011.
  25. ↑ Balwin, Clare (Sep 11, 2011). "Consumer Conglomerate Jarden Set To Rise – Barron's". Reuters. Retrieved 4 October 2011.
  26. ↑ Notice ©2015 on package of Sunbeam batteries.
  27. ↑ Grace, Robert (25 August 2003). "Blackout highlights ingenuity.". Plastic News – Goliath. Retrieved 4 October 2011.
  28. ↑ Patel, Purva (July 14, 2002). "Making Life Easier". Sun Sentinel. Retrieved 4 October 2011.
  29. ↑ Appliance Design Staff (May 18, 2010). "23rd Annual EID Winners". Appliance Design. Retrieved 4 October 2011.
  30. ↑ "2010 China Red Star Awards". Red Star Awards. China Red Star Award Committee Inc. Retrieved 4 October 2011.
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