Superbalist
| e-commerce | |
| Industry | Online retailing |
| Founded | 2010 |
| Founder | Claude Hanan, Luke Jedeikin, Mikael Hanan, Matthew Goslett |
| Headquarters | Cape Town, South Africa |
Area served | South Africa |
Key people | Claude Hanan, Luke Jedeikin, Mikael Hanan, Brad Whittington |
Number of employees | 51 - 100 |
| Website |
superbalist |
Superbalist.com, is a South African e-commerce web site that is positioned as a high-trend shopping destination. Local and International products, based on good design, are selected and offered to over 1 million active members. The brand offering at Superbalist.com includes: adidas Originals, American Apparel, Vero Moda, Jack & Jones, New Look, Hunter Boots, Apple, Casio, Cheap Monday, G-Star, RVCA, Missguided & Zanerobe.
History and company beginnings
CityMob was founded in November 2010 and changed its name to Superbalist.com in November 2013.[1] Superbalist.com was officially acquired by Takealot in August 2015. Takealot is the largest online retailer in South Africa.
Takealot.com acquisition
In August 2015, Takealot.com announced its 100% stake in Superbalist.com.[2] According to an official statement issued by Takealot, the buyout was aimed at broadening its appeal to young South Africans who shop online. Superbalist continues to operate as an independent division.
1 million members
In September 2014, Superbalist.com reached 1 million members.[3] 2015 eCommerce Awards: Customer Service category – ranked #2
Superbalist100 campaign
The site has created a list featuring the who’s who of young talent. The list includes a social and environmental activist, a milliner, and a theatre director, through to a casting director/ model on the list. The campaign will be run every year with the aim of finding new creatives to collaborate with. Suzelle DIY took the number 1 spot in the Superbalist100 campaign in 2015.[4]
The Way of Us blog
Every Tuesday, Superbalist.com’s updates its blog covering trends, people profiles, apartment décor features.
Launch of shopping app
In September 2015, Superbalist.com released an online shopping application for iOS and Android.[5]
See also
References
- ↑ "Citymob rebrands to Superbalist.com". bizcommunity.com. Retrieved 19 October 2015.
- ↑ "Takealot confirms 100% Superbalist acquisition". ventureburn.com. Retrieved 19 October 2015.
- ↑ "Superbalist hits 1 million members". ventureburn.com. Retrieved 19 October 2015.
- ↑ "Suzelle Wins Superbalist Hot 100". elle.co.za. Retrieved 19 October 2015.
- ↑ "Superbalist.com launches mobile shopping app". mediaupdate.co.za. Retrieved 19 October 2015.