Tava (soft drink)

Tava
Type	Diet Soda
Manufacturer	PepsiCo
Country of origin	United States
Introduced	2008

Tava was a carbonated beverage fortified with vitamins and minerals, released by PepsiCo in the first half of 2008. It was marketed exclusively on the web.^[1]

Intended for health-conscious consumers, the beverage's nutrients included vitamins B₃, B₆ and E, and chromium.^[2] Tava contained no calories and no caffeine, and instead of being called a "soft drink" was promoted as a "sparkling beverage." The beverage debuted with three flavors: Tahitian Tamure (Tropical Berry Blend), Mediterranean Fiesta (Black Cherry Citrus), and Brazilian Samba (Passion Fruit Lime).^[3] Production ceased in early 2009 because it wasn't popular enough.

External links

Former official Tava website (link redirects to flash-based pepsi.com)

References

↑ "Tantillo’s Branding Bite: Pepsi Goes Online (Exclusively)" Marketing Doctor Blog. March 20, 2008.
↑ "New pitch for soda: It's good for you", Andrew Martin, International Herald Tribune, March 7, 2007
↑ "Cola companies face a tough road ahead", Zac Bissonnette, BloggingStocks, December 15, 2007

Diet drinks

Big Red Canfield's Diet Chocolate Fudge Coca-Cola C2 Coca-Cola Life Coca-Cola Light Sango Coca-Cola Zero Diet Coke Diet Mountain Dew Diet Pepsi Diet Rite Diet Dr Pepper Fanta Faygo Fitz's No-Cal Soda Pepsi Max Pepsi ONE Shasta Sprite Zero Tab Tab Clear Tab Energy Tava (soft drink)

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