Taykey
 | |
| Private | |
| Industry | Advertising |
| Founded | 2009 |
| Website | Taykey.com |
Taykey, Inc. is a global advertising technology company. Taykey gives marketers the real-time tools to automatically target advertising and gather insights based on what's trending for their audience.[1]
Wired named Taykey one of its "Hottest Startups"[2] for 2013, and Forbes named co-founder and CEO Amit Avner to its "30 Under 30" list for 2014.[3]
History
Taykey was co-founded by CEO Amit Avner and Itay Birnbaum in 2009. Avner had previously worked on a questions-and-answers social network.[4]
As of 2015, Taykey has raised $32 million in funding, including an investment from Innovation Endeavors, the venture capital fund of former Google CEO Eric Schmidt.[5][6][7] Other investors include Tenaya Capital, Sequoia Capital, Softbank Capital, MSR Capital and Marker LLC.[8] In 2014, Taykey launched the "Real-Time Advertising Academy," an educational program.[9]
The company was founded in Herzliya, and currently operates offices in New York City, London, Chicago and San Francisco.[10]
Clients
Taykey clients include American Express, Volkswagen, Samsung, Sony, Pepsi, Unilever and Paramount Studios.
References
- ↑ "Taykey's Topical Advertising Platform Finds A Company's 'Hidden Consumers'". TechCrunch.
- ↑ "Europe's hottest startup capitals: Tel Aviv". Wired.
- ↑ "2014 30 under 30: Technology". Forbes.
- ↑ "Taykey launches out of stealth mode with $11M VC". Gigaom.
- ↑ "Real Time Data Mining Firm Taykey Raises $15 Million in New Funding". Wall Street Journal.
- ↑ "Social Trends Adtech Startup Taykey Raises $15 Million Funding Round". Business Insider.
- ↑ "'Trending' software company Taykey raises $15 million". Fortune.
- ↑ ""Doubleclick for right now": Social media-powered ad exchange Taykey takes $6m in fresh funding". The Next Web.
- ↑ "Taykey Rolls Out 'Academy' To Educate Real-Time Advertisers". MediaPost.
- ↑ "Taykey Puts New Spin On 'Real-Time' With Agile Interest Targeting". Ad Exchanger.