Tchibo

Tchibo
Private GmbH
Founded 1949
Founder Max Herz
Carl Tchilinghiryan
Headquarters Hamburg, Germany
Number of locations
 700 shops (Germany)
300 (rest of world)
Area served
 Austria
Czech Republic
Hungary
Israel
Netherlands
Poland
Slovakia
Switzerland
Turkey
UAE
Key people
 Markus Conrad (CEO)
Ingeburg Herz, Michael Herz, Wolfgang Herz (co-owners)
Number of employees
 12,500
Parent maxingvest ag
Website www.tchibo.com

Tchibo is a German chain of coffee retailers and cafés, also known for its weekly-changing range of other products.[1] The latter includes: clothing, household items, electronics and electrical appliances. In Germany, Tchibo's slogan is "Every week a new world" (German: Jede Woche eine neue Welt).[2]

Tchibo has expanded its product range and is now selling services such as travel, insurance and mobile-phone contracts. With over 1000 shops, Tchibo is one of Germany's largest retail chains. The company is headquartered in Hamburg.

Tchibo's coffee is sold in supermarkets in the United States, Canada, the Czech Republic, Saudi Arabia, Slovakia, Bulgaria, Romania, Turkey, Hungary, Ukraine, Syria, Israel, Jordan, Russia, United Arab Emirates, Poland, United Kingdom and Lebanon

History

Founding

Shop in Darmstadt

Tchibo was founded in 1949 in Hamburg by Carl Tchilinghiryan and Max Herz, and still maintains its headquarters in the north of the city. The name Tchibo is an abbreviation for Tchilling and Bohnen (beans, i.e. coffee beans). During its formative years, Tchibo concentrated on a mail-order service of freshly roasted coffee beans, processed in the company's own roasting facility in the Hamburg district of Hoheluft.

Expansion

In 1977, Tchibo purchased shares of Beiersdorf and in 1980 became the majority shareholder of the Hamburg cigarette producer Reemtsma. The shares were sold in 2002 to Imperial Tobacco for €5.2 billion.[3] After buying its rival Eduscho in 1997, Tchibo became market leader in Germany with 20%.[4] In the 1990s, Tchibo began to expand to countries outside Germany and now has shops in Switzerland, Austria, the Netherlands, Poland, Hungary, Slovakia, the Czech Republic and Turkey. Entry into the US market was planned in the early 2000s, but later cancelled.

Tchibo sold the cigarette brand Davidoff to the UK-based company Imperial Tobacco for €540 mil. in 2006, the rights for the brand Davidoff café remained with Tchibo.[3] Tchibo has started distribution of its brand Davidoff café to the US.

Reorganisation

Tchibo Cafissimo coffeemaker

The company presented a reorganisation programme to its employees at a staff meeting on 7 December 2007, with the aim of returning the business to growth by 2010.

In the UK, following a consultation period, Tchibo GB decided to close half of its retail stores and re-structure the head office and field teams. The UK board was reduced from 11 directors to 4.

In November 2008, a Tchibo spokesman announced that the concessions in Somerfield and Sainsbury's supermarkets would close in 2009, blaming difficult macroeconomic conditions in Britain. Tchibo's lack of success in the British market was summarised by Retail Week as due to it being "a glorified pound shop". In early 2009, the company confirmed it would leave the UK market, by selling its leases.[5][6] All of the Tchibo GB stores were closed by the end of October 2009. The UK online webstore followed on 1 September 2010.[7]

Corporate structure

Tchibo is owned by Maxingvest AG, which changed its name from Tchibo Holding AG in 2007.[8] It is 100% owned by three members of the Herz family, Ingeburg Herz (Max Herz's widow), and two of her sons, Michael Herz and Wolfgang Herz. In 2003, they bought out their brother, Gunter, and sister, Daniela Herz-Schnoekel. Their brother Joachim died in a motorboat accident in 2008.[9]

Maxingvest AG is the largest shareholder of the listed company Beiersdorf.[10][11]

In 2002, Tchibo held 850 shops and 22,000 so-called Frische-Depots in bread shops and supermarkets, where shelves bearing the company's "brand" sell non-food articles, like bicycles, towels, and outerware.[4]

See also

References

  1. ↑ Lincoln, Keith; Lars Thomassen (2007). "Becoming a retail phenomenon". How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands. Kogan Page Series. Kogan Page Publishers. pp. 121 ff. ISBN 978-0-7494-5016-8.
  2. ↑ Kroeger, Fritz; Andrej Vizjak; Mike Moriarity (2008). "More than coffee: the Tchibo system". Beating the Global Consolidation Endgame: Nine Strategies for Winning in Niches. McGraw-Hill Professional. pp. 137–138. ISBN 978-0-07-159076-1.
  3. 1 2 "Tchibo verkauft Davidoff" (in German). manager magazin. 23 August 2006. Retrieved 30 August 2009.
  4. 1 2 Freese, Gunhild (2002). "Wenn Geschwister mit Milliarden spielen" (in German). Die Zeit. Retrieved 30 August 2009.
  5. ↑ O'Connor, Sarah; Wiesmann, Gerrit (2 February 2009). "Tchibo to pull out of UK". Financial Times. Retrieved 16 March 2016.
  6. ↑ "German coffee firm Tchibo scales down UK business". Reuters. 26 November 2008. Retrieved 1 December 2011.
  7. ↑ "Dear Tchibo Customer". Tchibo. Sep 2010. Retrieved 1 December 2011.
  8. ↑ Sarah Arnott (11 July 2008). "Tchibo coffee family 'to back' GfK's counterbid for TNS". The Independent on Sunday. London. Retrieved 30 August 2009.
  9. ↑ "Michael Herz". Forbes. Retrieved 19 January 2015.
  10. ↑ R. A. I. Van Frederikslust; James S. Ang; P. S. Sudarsanam (2007). Corporate governance and corporate finance: a European perspective. Routledge. p. 169. ISBN 978-0-415-40532-4.
  11. ↑ "Familien Herz ordnen ihre Unternehmensbeteiligungen neu" (in German). 11 February 2009. Retrieved 30 August 2009.
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