TechWeek (magazine)

For other uses, see TechWeek (disambiguation).

TechWeek was a bi-weekly technology magazine owned by Metro States Media, a company headquartered in Sunnyvale, California.[1] It had a controlled circulation of about 100,000. Its audience was people in the Silicon Valley who were interested in technology. It regularly featured a comic strip by Rudy Park.[2]

History

The magazine began in 1998. Tim Graham, the editor-in-chief, said that the magazine created a large following in its reader base but never managed to establish the same connection with our advertisers"[3]

On November 27, 2000, the magazine published its final issue and announced that publication was ceasing.[3] Graham said that several factors, including the migration of advertising to the internet, the failure to invest enough funds in advertising, and "bad timing" caused it to close.[2] The magazine used technologically advanced advertising methods funded with $4 million, but did not make money from them.[2]

References

  1. ↑ "Company Information." TechWeek. February 20, 1999. Retrieved on April 20, 2012. "Metro States Media, Inc., 1156 Aster Ave, Suite B, Sunnyvale, CA 94086"
  2. 1 2 3 Gallivan, Joseph. "TECHWEEK LATEST SITE TO JOIN THE ROLLS OF E-FAILURES." The New York Post. November 29, 2000. Retrieved on April 20, 2012.
  3. 1 2 "TECHWEEK MAGAZINE PUBLISHES LAST ISSUE." San Jose Mercury News. December 6, 2000. 1C Business. Retrieved on April 21, 2012.
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