The Whisky Barrel

The Whisky Barrel
Industry Scotch, online retailing
Founded 2007
Headquarters Edinburgh, Scotland, UK
Area served
Worldwide
Products Scotch, Whiskey, Auction
Website TheWhiskyBarrel.com (USA)
TheWhiskyBarrel.co.uk(UK)
AuctionWhisky.com

The Whisky Barrel is a Scottish based, retail outlet and independent bottler of Scotch whisky and other distilled alcoholic beverages.[1] The company was established in Edinburgh in 2007.[2]

History

The Whisky Barrel first started trading in 2008, operating exclusively as an e-commerce vendor specializing in alcoholic beverages from Scotland, Japan, England, Sweden and India. On 3 August 2011 the company released its first independent bottling of single malt Scotch whisky to coincide with an upgrade to the firms e-business platform.[3]

November 2013 The Whisky Barrel launched Auction Whisky[4] a live auction platform for third party sales of collectable whiskies aimed at investors.

The Scotch Whisky Regulations 2009, intended to provide Scotch whisky producers and retailers protection from foreign imitations, came into force on 23 November 2009 and apply to all home nations of the United Kingdom. The regulations apply to production, labelling, advertising and packaging of Scotch whisky. As a direct result The Whisky Barrel company cannot transfer or bottle oak casks of maturing Scotch whisky outside Scotland from 22 November 2012; all single malt Scotch whisky can only leave the country for retail purposes if it is contained within a bottle clearly stating its contents and source.[5]

Historical bottlings

The Whisky Barrel shop has retailed a variety of Scotch whisky bottlings which have been exclusive to the company.

Awards and accolades

The Whisky Barrel has gained a number of awards from the drinks and e-commerce industries including ISIS (Internet Shopping is Safe) accredited retailer and Whisky Magazine's Icons of Whisky Scotland nominations.[19]

Scotch Whisky and the economy

A study by the Scotch Whisky Association in July 2011 calculated that whisky tourism brings £30 million per annum to the UK economy.[20] In addition, it was revealed that exports of Scotch Whisky reached £1.8 billion between January and June 2011.[21]

References

  1. "Free Index- The Whisky Barrel". Retrieved 2011-10-27.
  2. "About Us TheWhiskyBarrel.com Page". 2011-10-06.
  3. "Blog TheWhiskyBarrel.com 2.0 Caol Ila Exclusive". 2011-08-03.
  4. "AuctionWhisky.com Scotch Whisky Auction Opens for Business – Whisky News". Retrieved 2011-10-27.
  5. "The Scotch Whisky Regulations 2009 - Scotch Whisky Association" (PDF). 2009-12-02. Archived from the original (PDF) on July 5, 2010.
  6. "Whisky Fun A collection of Caol Ila, ten by ten. Part 1". 2012-01-23.
  7. "Macduff 11 Year Old Sherry Cask Exclusive Bottling". 2011-11-20.
  8. "Robert Burns: Poet, Exciseman & Connoisseur?". 2012-01-25.
  9. "Exclusive Abhainn Dearg Cask Strength Scotch". 2012-01-30.
  10. "TheWhiskyBarrel.com Exclusive Abhainn Dearg Cask Strength Scotch – Scotch Whisky News". 2012-01-31.
  11. "TheWhiskyBarrel.com's Queen's Diamond Jubilee 1952-2012 Islay Cask". 2012-02-25.
  12. "Queen's Diamond Jubilee Scotch". 2012-02-13.
  13. "Littlemill 21 Year Old Burns Malt Exclusive Released By The Whisky Barrel". 2012-08-14.
  14. "Robbie's Back! Six New Burns Malt Single Casks". 2013-03-12.
  15. "The Whisky Barrel Expands Burns Malt® Whisky Range – Scotch Whisky News". 2013-03-18.
  16. "Tomatin 12 Year Old Burns Malt - video review". 2013-06-21.
  17. "Two New Burns Malt Scotch Whiskies at The Whisky Barrel". 2013-08-16.
  18. "Two New Burns Malt Scotch Whiskies at The Whisky Barrel". 2013-08-16.
  19. "Icons of Whisky Scotland 2012". 2011-09-02.
  20. "Scotch Whisky and Tourism, SWA" (PDF). 2011-07-07.
  21. "Half Year Exports 2011, SWA" (PDF). 2011-09-12.
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