This Time (Melanie C song)
| "This Time" | |||||||
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| Single by Melanie C | |||||||
| from the album This Time | |||||||
| B-side |
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| Released | October 12, 2007 | ||||||
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| Recorded |
2006 (Album version) 2007 (Single version) | ||||||
| Genre | Pop | ||||||
| Length |
3:30 (Single version) 3:27 (Album version) | ||||||
| Label | Red Girl | ||||||
| Writer(s) | Adam Argyle | ||||||
| Producer(s) | Peter-John Vettese | ||||||
| Melanie C singles chronology | |||||||
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"This Time" is a song by British singer-songwriter Melanie C. It was released as the fourth and final international single from the album, This Time, released in the United Kingdom the same week the Spice Girls re-united for the world tour in Los Angeles, California.
Written by Adam Argyle, the single was released on 12 October 2007 in Germany, Switzerland and Austria and on October 22, 2007 in UK. Melanie re-recorded this track for a new single version. The single features a B-side track called "We Love to Entertain You" which was used for 2007's Pro7 Starforce campaign in Germany. A video with Melanie performing "We Love to Entertain You" was shown on the Pro7 trailers truth the end of 2007 and in 2008.
Music video
The original video shoot for the song was cancelled in August 2007, due to the death of video director Tim Royes. Melanie filmed the video in September 2007 with Tim's friend & director Adrian Moat, as a tribute to the late video director.[1]
The video started with Melanie sitting on a chair with a spotlight directed to her. As she started singing the chorus of the song "This Time", she stood up and followed the light that was directed to her. In the second verse, Melanie was seen lying on the floor and she stood up once again to follow the light. As the bridge of the song kicked in, Melanie turned her back on the light and started running. At the end of the music video, the light faded away as Melanie got close to the light.
The music video was premiered on September 21, 2007 on Melanie C's official website. In the first day of its release, music video become "The Most Viewed: Music Video" on YouTube chart.
Chart performance
In Germany, the single debuted at a low #71 and rose to #69 in its second week on the chart, making it the lowest charting single from her time on Red Girl Records. The single entered and charted on the UK Singles Chart at #94 for one week only.[2] In the United Kingdom, it became the lowest charting single of her solo career at the time.
We Love To Entertain You - B-Side
The single features a B-side track called "We Love to Entertain You" which was a reworked version of We Love, the theme song used for 2007's Pro7 Starforce campaign in Germany. A video with Melanie performing "We Love to Entertain You" was shown on the Pro7 trailers towards the end of 2007 and in early 2008. In the Summer of 2010, there was a competition for fans to submit a video for the song, and the winner would get their video uploaded onto Melanie C's YouTube channel. The winner was Joana Valentina,[3] but another video was uploaded featuring all the contest entries and Melanie C herself made a cameo at the end.[4]
Formats and track listings
These are the formats and track listings of major single releases of "This Time":
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- Due to an error at the mastering studio, all releases contained the original version of "Understand", despite them being labelled as containing the Alternate Version.[5] To rectify this error, Melanie C's official website gave the correct track away as a free download.[6]
Live performances
Melanie C performed the song on the following events:
Release history
| Region | Date |
|---|---|
| Germany | October 12, 2007 |
| United Kingdom | October 22, 2007 |
Charts
| Chart | Peak position |
|---|---|
| Austrian Singles Chart | 55 |
| Germany Singles Chart[7] | 69 |
| Germany Airplay Chart[8] | 45 |
| Portugal Singles Chart | 12 |
| Scottish Singles Chart[9] | 32 |
| UK Singles Chart | 94 |