Tirupati Laddu

Tirupati Laddu
Geographical indication

Tirupati Laddu

Tirupati Laddu
Alternative names SriVari Laddu
Description Laddu sweet offered as Naivedhyam to Lord Sri Venkateswara, at Tirumala Venkateswara Temple of Tirupati
Type Foodstuff
Area Tirupati, Andhra Pradesh
Country India
Registered 2009
Material Gram flour, cashew nuts, cardamom, ghee, sugar, sugar candy and raisins
Official website http://www.tirumala.org

Tirupati Laddu or SriVari Laddu[1] is the laddu sweet offered as Naivedhyam to Venkateswara at Tirumala Venkateswara Temple in Tirupati, Chittoor District, Andhra Pradesh, India. The laddu is given as prasadam to devotees after the having the Darshan in the temple. The Laddu Prasadam is prepared by Temple board Tirumala Tirupati Devasthanams within the temple kitchen known as Potu.

Tirupati Laddu had got Geographical indication tag which entitles only Tirumala Tirupati Devasthanams can make and sell it.[2][3] Over 90 million laddus were distributed to pilgrims during the year 2014.[4]

History

The practice of offering laddu to Venkateswara at Tirumala Venkateswara Temple started on 2 August 1715.[5][6]

Geographical indication tag

To prevent black marketing of Tirupati Laddus, in 2008, the Tirumala Tirupati Devasthanams registered for a Geographical indication tag. In 2009, Tirupati Laddu was registered as Geographical Indications under the category foodstuff under the GI Act 1999.[7] This has prevented others from preparing or naming the sweet with same name.[1]

Laddu Potu

Laddu Potu is the kitchen where Tirupati Laddus are prepared. It lies inside the Sampangi pradakshinam of the temple. The Potu is equipped with three conveyor belts used for carrying ingredients into the potu and finished Laddus to the selling counters from Potu.[8] Out of three conveyor belts the first one installed during 2007 can transfer only laddus and the second installed in the year 2010 can transfer both laddus and boondi. The third conveyor belt was installed in 2014 as a backup for the two conveyor belts should they malfunction.[9] In olden days only fire wood was used to cook Laddus, which was replaced by LPG in the year 1984.[6]

Tirumala Tirupati Devasthanams prepare an average of 1.5 lakh laddus a day in Laddu potu. At present, the potu is equipped has a capacity to make 800,000 a day.[6]

Dittam

Dittam is the list of ingredients and its proportions used in making of Tirupati Laddu. To meet the increasing demand for Srivari Laddu, changes were made to Dittam for six times in its history.[6] At present the ingredients include Gram flour, cashew nuts, cardamom, ghee, sugar, sugar candy and raisins.[1] Per day it uses about 10 tonnes of Gram flour, 10 tonnes of sugar, 700 kg of cashew nuts, 150 kg of cardamom, 300 to 500 litres of ghee, 500 kg of sugar candy and 540 kg of raisins used to prepare laddu. TTD procures all these based on tenders on yearly basis.[10]

Potu karmikulu

Around 200 cooks works in the laddu potu to make laddus. These workers are referred to as potu karmikulu.[10]

Tirupati Laddu Variations

Asthanam Laddu

This Laddu is prepared on special festive occasions only and weighs 750 Grams. It will be prepared with more cashews, Almonds, Saffron flowers than other laddus.[11]

Kalyanotsavam Laddu

This will be distributed to devotees who participate in Kalyanotsavam and few of Arjitha sevas. There is huge demand for these laddus. These will be prepared in very less number when compared to Proktham Laddu.[11]

Proktham Laddu

This is normal laddu which is distributed to Common pilgrims. It is smaller in size out of three and weighs 175 grams. These laddus will be prepared in huge number.[11]

References

  1. 1 2 3 "Tirupati laddu gets global patent". Retrieved 2015-07-25.
  2. ↑ "Only TTD entitled to make or sell 'Tirupati laddu': High Court". The Hindu. Retrieved 23 June 2015.
  3. ↑ "Now, Geographical Indication rights for 'Tirupati laddu'". Business Standard. Retrieved 23 June 2015.
  4. ↑ "Tirupati laddu turns 300". The Times of India. Retrieved 27 January 2016.
  5. ↑ "Tirupati laddu: Since August 2, 1715". Sify. Retrieved 22 September 2015.
  6. 1 2 3 4 "Tirupati laddu all set to regain its old taste". Retrieved 2015-07-25.
  7. ↑ http://ipindia.nic.in/girindia/
  8. ↑ "Extra laddu-boondi conveyor at Tirumala". Retrieved 2015-07-25.
  9. ↑ "Laddu conveyor launched". Retrieved 2016-01-28.
  10. 1 2 "TIRUPATI LADDUS WILL NO LONGER USE K'TAKA GHEE". Retrieved 2016-01-27.
  11. 1 2 3 "Preparation of Tirumala Srivari Laddu: A Critical Study(Research Paper by Dr. V.Thimmappa" (PDF). The Global Journals. Retrieved 2015-08-06.
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