Tom Corson

Tom Corson
Born Thomas Charles Corson
Seattle, Washington
Nationality American
Alma mater University of California, Los Angeles
Occupation Record executive, president and COO of RCA Records
Board member of TJ Martell Foundation
City of Hope Music and Entertainment Industry Executive Board
Awards Billboard Power 100 (2012, 2013, 2014, 2015, 2016)
Website rcarecords.com

Tom Corson is an American record executive. He has been the president and chief operating officer of RCA Records since 2011.[1][2][3]

Early life and education

Corson was born and grew up in Seattle, Washington. He moved to Los Angeles in 1978 to attend UCLA. During his junior year, Corson began interning at IRS Records; in addition to performing the standard gofer duties required of all interns, Corson worked with the sales, marketing, A&R, and merchandising departments.[4] He continued to intern through his senior year, and graduated from UCLA in 1982 with a BA in business/economics.

Career

Following his graduation, IRS hired Corson as director of West Coast sales; in 1985, he was named director of West Coast promotion.[5] IRS—a "giant of the post-punk era"—was noted for achieving mainstream success with alternative and underground artists such as the Go Go's, R.E.M., the English Beat and General Public, all of whom worked closely with Corson.[6][7] In 1985, Corson moved to A&M Records to become the executive assistant to the label's president, Gil Friesen. As Friesen's executive assistant, Corson performed roles in special projects, product management, international marketing, marketing, and A&R at the label, and was promoted to vice president of marketing in 1989. At A&M, Corson was recognized for his role in the success of artists including Soundgarden, Simple Minds, and UB40.[8][9]

Corson was hired by Capitol Records as vice president of international in 1990, and was promoted to senior vice president of domestic marketing in 1993. Leading the label's international marketing efforts, Corson oversaw the global campaigns for MC Hammer's two Capitol releases, Please Hammer, Don't Hurt 'Em and Too Legit to Quit, which together sold more than 17 million copies worldwide, and for Crowded House and Megadeth, among other artists. Corson also worked closely with Radiohead, who released their major label debut, Pablo Honey, in 1993.[10] He also orchestrated the marketing campaigns for Blind Melon, Mazzy Star, and the Frank Sinatra Duets album, among others.

In January 1996, Corson was named senior vice president of marketing for Columbia Records and moved from Los Angeles to Columbia's headquarters in New York City.[11] During Corson's tenure, Columbia's market share rose,[12] based in part on the implementation of marketing strategies which led to the breakout performance of records released in all genres, including pop (Train), rock (System of A Down), Latin (Ricky Martin), and soundtracks (Armageddon, Men in Black). Corson left Columbia in December 1999 to accept a position as senior vice president of worldwide marketing at Arista Records.[13]

After an industry outcry when parent company BMG ousted Arista founder and CEO Clive Davis from the label in 2000, BMG invested $150 million to launch J Records, a joint venture with Davis.[14] An "instant major," Davis handpicked the management team for J, installing Corson as executive vice president of worldwide marketing.[15][16] J was a success from the start, with the label's inaugural release, Alicia Keys' Songs in A Minor selling over 12,000,000 records worldwide.[17][18] That same year, O-Town's self-titled debut achieved multi-platinum sales, due in part to a marketing plan which Inside Magazine called "one of the most elaborate star-making campaigns of the modern media age."[19] J Records continued to dominate the charts during its three year existence as a standalone label, and released hit records by artists including Fantasia, Jamie Foxx, Gavin DeGraw, Jennifer Hudson, Alicia Keys, Leona Lewis, Pearl Jam, and the winners from the American Idol franchise. Rod Stewart's Great American Songbook releases became the biggest-selling ongoing series of new music recordings in history,[20] and Luther Vandross achieved similar success with his J Records release Dance With My Father becoming the first #1 record of his career.[21]

In 2002, BMG bought a majority stake in J and folded it into the RCA Music Group—which also included Arista—and appointed Davis president and CEO. Corson was named executive vice president and GM of Arista/J in 2004; in this capacity, he oversaw releases from Dido, Whitney Houston and Santana, among others. In 2007, Corson was appointed executive vice president and GM of RCA Records. The following year Davis stepped down from his role at the RCA Music Group, and Barry Weiss was named chairman and CEO of RCA/Jive Label Group; Corson, who continued in his role as EVP/GM of RCA Records, was instrumental in the restructuring necessitated by the mergers. When Weiss departed the company in 2011, Jive was folded into RCA, and Corson was promoted to president and COO of RCA Records by Doug Morris, the CEO of parent company Sony Music Entertainment.[22][23] He oversees RCA's promotion, marketing, publicity, digital, sales, international, video and operations, legal and business affairs, and has been noted for his role in the success of artists including A$AP Rocky, Kelly Clarkson, Miley Cyrus, Foo Fighters, Jennifer Hudson, Kings of Leon, Ray LaMontagne, Dave Matthews Band, Miguel, P!nk, Pitbull and Justin Timberlake.[24][25]

Corson, a member of NARAS, appeared on the Billboard Power 100 in 2012, 2013, 2014, 2015 and 2016. He is a frequent speaker at conferences and seminars, and has served as a guest lecturer at New York University, USC, and UCLA.[26][27][28][28][29] Corson served on the jury of the CLIO Awards in 2014, and was a keynote speaker at the Harvard Business School's Entertainment and Media Conference in January, 2015.[30][31][32]

Philanthropy

Corson sits on the executive committee of the board of directors for the TJ Martell Foundation, an organization which funds leukemia, cancer and AIDS research. He and his family were honored by the Foundation in September 2014 for their support of the organization.[33][34] He is also a member of the Music and Entertainment Industry Board for City of Hope,[35]a founding committee member of Taste of Hope, and a founding committee member of TJ Martell's World Tour of Wine.

In June 2016, both Corson and Peter Edge, the CEO and chairman of RCA, were honored with the music visionary of the year award by the UJA, the United Jewish Appeal. An annual award for professionals in the music industry, Corson and Edge were honored for demonstrating leadership and philanthropy, both at work and in the community. $1.2 million was raised at this year's event, which supports a network of nearly 100 nonprofits that serve 4.5 million people in New York and in 70 countries around the world through programs that provide food, medicine, job training and more to people in need.[36][37]

Selected Discography/Videography

Year Album Artist Credit
2016 A Grammy Salute to Whitney Houston Various artists Producer
2014 De Corazon (HBO Documentary) Santana Executive Producer
2012 We Will Always Love You: A Grammy Salute to Whitney Houston Whitney Houston Producer
2011 Majors and Minors (Reality television show) -- Executive Producer
2010 Santana - Making of Guitar Heaven: The Greatest Guitar Classics of All Time Santana Producer
2004 One Night Only! Rod Stewart Live at Royal Albert Hall (DVD) Rod Stewart Executive producer
2003 It Had to Be You: The Great American Songbook (DVD) Rod Stewart Executive producer
2001 O-Town: Live From New York O-Town Executive producer

[38]

References

  1. ↑ Morris, Christopher (August 8, 2011). "Edge, Corson promoted at RCA". Variety. Retrieved 10 March 2014.
  2. ↑ Ed Christman, Andrew Hammp (October 22, 2013). "Q4 Label Special: RCA's Tom Corson and Peter Edge on Miley, Britney & JT, the Adult Xmas Market, 'Focusing on Hip-Hop & Rock'". Billboard. Retrieved 14 March 2014.
  3. ↑ Halperin, Shirley (October 7, 2011). "RCA Records' Peter Edge and Tom Corson on Why the Label Downsized and its Place in Sony's Big Picture". Hollywood Reporter. Retrieved 13 March 2014.
  4. ↑ Billboard Staff (March 9, 1985). Executive Turntable. Billboard. Retrieved 10 March 2014.
  5. ↑ Billboard Staff (July 13, 1985). Executive Turntable. Billboard. Retrieved 10 March 2014.
  6. ↑ Erlewine, Steven Thomas (2014). "On the Charts: I.R.S. Records 1979-1994". All Music. Retrieved 12 March 2014.
  7. ↑ "IRS Records Release History (Chronological)". Discogs. 2014. Retrieved 11 March 2014.
  8. ↑ Goldstein, Patrick (April 29, 1990). "Pop Eye". Los Angeles Times. Retrieved 11 March 2014.
  9. ↑ Aswad, Jem (August 28, 2015). "RCA Chiefs Peter Edge and Tom Corson on Signing Zayn Malik and Enrique Iglesias -- and Being Blissfully Unaware of Miley Cyrus' VMA Plans". Billboard. Retrieved 5 October 2015.
  10. ↑ Bessman, Jim (February 25, 1994). "Radiohead. (international success) (Brits Around the World: The British Abroad)". Billboard. Retrieved 11 March 2014.
  11. ↑ LA Times Staff (June 25, 1996). "Company Town: Executive Suite". Los Angeles Times. Retrieved 12 March 2014.
  12. ↑ Goldstein, Patrick (February 23, 1998). "Sony Music Has Upbeat Tune as Label Turns Around" (PDF). Wall Street Journal. Retrieved 12 March 2014.
  13. ↑ Hochman, Steve (June 18, 2000). "Blame It on Rio: Labels Fear Leaks Via MP3". Los Angeles Times. Retrieved 12 May 2014.
  14. ↑ Holson, Laura M. (February 18, 2002). "MEDIA; Music Promoter Stages Encore Amid Problems For Big Labels". New York Times. Retrieved 13 March 2014.
  15. ↑ "DAVIS LOYALISTS SHOWN THE DOOR". Hits. October 16, 2000. Retrieved 14 March 2014.
  16. ↑ Furman, Phyllis (June 30, 2003). "DAVIS SEES SINGLES SPIN Clive makes oldie a goody". New York Daily News. Retrieved 13 March 2014.
  17. ↑ "Alicia Keys Biography". Starpulse. 2014. Retrieved 14 March 2014.
  18. ↑ Mitchell, Gail (November 6, 2007). "Alicia's Keys To Success". Billboard. Retrieved 14 March 2014.
  19. ↑ Cohen, Warren (January 31, 2002). "O-Town: Building the Perfect Boy Band". Inside. Retrieved 14 March 2014.
  20. ↑ Sciaretto, Amy (October 18, 2010). "Rod Stewart to Release Fifth Volume of "The Great American Songbook"". ArtistDirect. Retrieved 14 March 2014.
  21. ↑ Davis, Clive (February 2013). The Soundtrack of My Life. New York: Simon and Schuster. p. 469. ISBN 978-1476714783.
  22. ↑ Sisario, Ben (August 8, 2011). "Morris Quickly Makes His Mark at Sony Music". New York Times. Retrieved 10 May 2014.
  23. ↑ Barker, Andrew (February 7, 2013). "Label the New RCA A Success". Variety. Retrieved 11 April 2014.
  24. ↑ "Edge named CEO of Sony's RCA Music Group; Corson promoted to chief operating officer". Associated Press. August 8, 2011. Retrieved 14 March 2014.
  25. ↑ "Edge and Corson: They Can't Stop". Hits. December 11, 2013. Retrieved 11 April 2014.
  26. ↑ Ruano, Fernie (April 23, 2014). "Latin Conference World Cup Q&A: Carlos Vives, David Correy, RCA's Tom Corson & More". Billboard Biz. Retrieved 10 May 2014.
  27. ↑ Mitchell, Gail (January 1, 2014). "Peter Edge & Tom Corson: The 2014 Billboard Power 100". Billboard. Retrieved 13 March 2014.
  28. 1 2 Mitchell, Gail (February 2, 2013). "Billboard Power 100: Peter Edge and Tom Corson". Billboard. Retrieved 13 March 2014.
  29. ↑ "Billboard Power 100 2015". billboard.com. Billboard. February 5, 2015. Retrieved 2 May 2015.
  30. ↑ "Clio Jury 2014". clioawards.com. Clio Awards. Retrieved 3 December 2014.
  31. ↑ Globe Staff (January 29, 2015). "Thursday's business agenda". Boston Globe. Retrieved 3 February 2015.
  32. ↑ Billboard Staff (February 12, 2016). "Power 100: 2016". Billboard. Retrieved 13 February 2016.
  33. ↑ Simmons, Ted (September 29, 2014). "RCA's Tom Corson, Pitbull Honored By T.J. Martell Foundation in NYC". Billboard. Retrieved 3 December 2014.
  34. ↑ "Board of Directors". TJ Martell Foundation. 2014. Retrieved 4 March 2014.
  35. ↑ "Board of Directors". City of Hope. 2014. Retrieved 14 March 2014.
  36. ↑ Aswad, Jem (June 17, 2016). "Alicia Keys, Elle King & Jack Antonoff Honor RCA Chiefs Peter Edge & Tom Corson at UJA Luncheon". Billboard. Retrieved 18 July 2016.
  37. ↑ "Music Visionary of the Year". ujafedney.ot. UJA. Retrieved 19 July 2016.
  38. ↑ "Tom Corson at All Music Guide". All Music. Retrieved 12 May 2014.
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