Tory Burch (company)

Tory Burch
Industry Fashion
Founded 2004 (2004)
Founders Tory Burch
Headquarters New York
Number of locations
 180+
Area served
 International
Website toryburch.com
torysport.com

Tory Burch LLC (formerly TRB by Tory Burch), known as Tory Burch, is a fashion label owned, operated and founded by American designer Tory Burch.

History

Tory Burch began her fashion label – "TRB by Tory Burch", later known as "Tory Burch" – in February 2004, launching it with a retail store in Manhattan's Nolita district.[1][2][3] Most of the inventory sold out on the first day.[4][5] When Oprah Winfrey endorsed her line on The Oprah Winfrey Show in April 2005, calling Burch "the next big thing in fashion", Burch's website received eight million hits the following day.[6][7]

Since launch, the company has grown to include 180 Tory Burch stores worldwide,[8] including flagships in New York, Los Angeles, London, Paris, Rome, Tokyo and Seoul, and ecommerce sites in seven languages.[9][10][11] The company’s Shanghai flagship, which launched in 2014, is its largest.[9] The fashion line, which encompasses ready-to-wear, shoes, handbags, accessories, watches, home decor, and a fragrance and beauty collection, is also carried at over 3,000 department and specialty stores worldwide,[5][12] including Saks Fifth Avenue, Bergdorf Goodman, Neiman Marcus[13] Nordstrom and Bloomingdale's,[14] as well as Harrods, Harvey Nichols,[15] Galeries Lafayette,[16] Lane Crawford[17] and Isetan.[18]

In 2009, Burch sold a minority stake in her company to a Mexican private equity firm, Tresalia Capital.[19] Additional minority investors were added in December 2012 in conjunction with the settlement of a legal dispute between Burch and her ex-husband. This settlement is said to have removed a substantial obstacle to a forthcoming IPO, which has been the subject of considerable discussion in the financial and fashion industries.[20][21]

Burch at the 2007 Accessories Council Excellence Awards

In September 2011, Burch did her first runway fashion show, and has continued to show each season at New York Fashion Week.[7][22][23][24]

In Fall 2013, Burch launched her first fragrance and a beauty capsule collection with Estée Lauder.[25]

In Summer 2014, she introduced a line of accessories for the Fitbit Flex activity-tracking device, making hers the first major fashion brand to move into wearable technology. Fall 2014 marked the publication of her first and bestselling book, Tory Burch in Color, and the launch of watches with Fossil.[9][26]

In March 2015, Burch extended her home line with a collection of lettuce ware created in collaboration with Palm Beach artist and potter Dodie Thayer.[27][28][29] In July 2015, Burch launched her first boutique in Paris.[10]

Tory Sport

In September 2015, Burch also introduced Tory Sport, a separate performance activewear line, on a dedicated website,[30] and in a pop-up shop on Elizabeth Street in Manhattan in the space where she had launched her brand's first boutique in 2004.[31][32][33] A stand-alone store on Fifth Avenue in New York, as well as boutiques in East Hampton and Dallas, followed in 2016.[34][35][36] The collection includes designs for running, studio, tennis, swimming, and golf, as well as clothes for before and after a workout.[37][38] Both the Tory Burch line and the Tory Burch Sport line support the Tory Burch Foundation, which empowers women entrepreneurs by providing access to capital, entrepreneurial education programs, and networking events.[32][39]

Design style

A REVA ballet flat designed by Burch

Burch's style has been described as preppy-boho and preppy-bohemian luxe,[40] and is associated with her T-logo medallion.[41] Known for being easy to wear and versatile,[41][42][43][44] Tory Burch styles are popular with women of all ages,[45] including the viewers and fans of the television show Gossip Girl, where they were often featured.[46] In 2007, there were wait lists to buy Tory Burch fashions,[47] which are known for color and print and often pay homage to styles of the 1960s and 1970s.[48][49][50] Burch named her line of Reva ballerina flats after her mother.[42][51]

Awards

References

  1. 1 2 3 "About Tory Burch". ToryBurch.com. Archived from the original on July 8, 2007. Retrieved 2008-08-14.
  2. ↑ Wahba, Phil (September 25, 2014). "Tory Burch takes on Ralph Lauren veteran as co-CEO". Fortune. Retrieved 29 October 2014.
  3. ↑ Agins, Teri. "How Tory Burch Found Her Stride". Wall Street Journal. February 1, 2008.
  4. ↑ Merkin, Daphne (December 1, 2011). "Perfectly Perfect: Tory Burch". T: The New York Times Style Magazine. Retrieved 29 October 2014.
  5. 1 2 Portillo, Caroline McMillan (2014-07-23). "Exclusive: Tory Burch on life 'Perpetually' out of her comfort zone and why big risks pay big dividends". Columbus Business First. Retrieved 2014-07-23.
  6. ↑ Berkus, Nate (January 1, 2008). "Fashion Designer Tory Burch". Oprah.com. Retrieved 29 October 2014.
  7. 1 2 "Tory Burch". Voguepedia. Vogue. Archived from the original on August 4, 2014. Retrieved 29 October 2014.
  8. ↑ Ewoldt, John (June 17, 2016). "Tory Burch boutique coming to the Galleria". Star Tribune.
  9. 1 2 3 Chu, Jeff (2010-08-18). "Tory Burch's Personal Touch". Fast Company. Retrieved 2014-08-18.
  10. 1 2 "An American in Paris". W Magazine. 8 July 2015. Retrieved 8 July 2015.
  11. ↑
  12. ↑ Zinko, Carolyne (2013-01-25). "Empowerment in fashion for Tory Burch". San Francisco Chronicle. Retrieved 2013-01-29.
  13. ↑ "Tory Burch at Neiman Marcus".
  14. ↑ "Tory Burch at Bloomingdales".
  15. ↑ "Join an Exclusive Event at Tory Burch". Splash of Me. February 20, 2013. Retrieved 29 October 2014.
  16. ↑ Gilles, Florent (April 1, 2014). "Tory Burch sets up shop in Galeries Lafayette". FashionMag.com. Retrieved 29 October 2014.
  17. ↑ "Tory Burch's First Hong Kong Store". Fashion Industry Network. December 3, 2010. Retrieved 29 October 2014.
  18. ↑ "Tory Burch expands into Japan and Korea". Just Style. April 1, 2009. Retrieved 29 October 2014.
  19. ↑ "Designer Tory Burch Sells Minority Stake". The New York Times. 2009-07-24. Retrieved 2010-05-25.
  20. ↑ Steigrad, Alexandra. "Battle of the Burches Over", Women's Wear Daily, 2012-12-31. Retrieved on 2013-1-1.
  21. ↑ O'Connor, Claire. "Why Tory Burch Should Be Fashion's Next Billionaire - and How Her Ex Could Stop Her", Forbes, 2012-11-26 (online; in magazine dated 2012-12-10). Retrieved on 2013-1-1.
  22. ↑ Critchell, Samantha (September 13, 2011). "It's the season of newbies at NY Fashion Week". Associated Press. Retrieved 29 October 2014.
  23. ↑ "Tory Burch Holds Her First Fashion Show". PerezHilton.com. September 13, 2011. Retrieved 29 October 2014.
  24. ↑ "Tory Burch Spring 2014 New York Fashion Week Interviews and Runway". Huffington Post. October 29, 2014. Retrieved 29 October 2014.
  25. ↑ Selene Milano (September 26, 2013). "Tory Burch Launches Her First Fragrance and Beauty Collection". InStyle.
  26. ↑ "Best Sellers". New York Times. November 2014. Retrieved 5 January 2015.
  27. ↑ Owens, Mitchell (March 11, 2015). "TORY BURCH COLLABORATES WITH SOCIETY'S FAVORITE CERAMIST, DODIE THAYER". Architectural Digest. Retrieved 20 March 2015.
  28. ↑ Bray, Sarah (March 10, 2015). "The Preppy Porcelain That's Making A Comeback". Town & Country. Retrieved 20 March 2015.
  29. ↑ Moratto, Rié (March 15, 2015). "Dodie Thayer Exclusive Iconic Lettuce Ware Collection For Tory Burch". Portobello Design. Retrieved 20 March 2015.
  30. ↑ Tory Sport – Official website. TorySport.com. Retrieved September 18, 2015.
  31. ↑ Sherman, Lauren (17 September 2015). "What Tory Burch Did Next". Business of Fashion. Retrieved 19 September 2015.
  32. 1 2 Haskell, Rob (23 July 2015). "Tory Burch on Her New Sports Line, Finding Love, and Redefining Success". Vogue. Retrieved 19 September 2015.
  33. ↑ Friedman, Vanessa (30 July 2015). "Tory Burch's New Tory Sport Line: First Look". New York Times. Retrieved 19 September 2015.
  34. ↑ Gonzales, Erica (March 23, 2016). "Tory Sport Opens Its First Store In New York". Harper's Bazaar. Retrieved 6 April 2016.
  35. ↑ Goldstein, Tiffany (June 3, 2016). "Tory Sport Opens East Hampton Boutique". KDHamptons.
  36. ↑ Halkias, Maria (September 3, 2016). "It's fall y'all: A look at new stores around North Texas, including Draper James". Dallas Morning News.
  37. ↑ Silver, Dena (17 September 2015). "Tory Burch Discusses Her New Athleisure Label and Her All-Time Favorite Sport". The New York Observer. Retrieved 19 September 2015.
  38. ↑ Shop by Sport. TorySport.com. Retrieved 19 September 2015.
  39. ↑ Holt, Emily (August 14, 2015). "Tory Burch Debuts Activewear Line, Tory Sport". Wall Street Journal.
  40. ↑ "Tory Burch". New York. New York Media LLC. Retrieved 2008-08-14.
  41. 1 2 Kroll, Betsy (2007-09-21). "Tory's Turn". Time. Time Inc. Retrieved 2008-08-14.
  42. 1 2 Michael Shnayerson (2007-02-01). "An Empire Of Her Own". Vanity Fair. Retrieved 2014-10-18.
  43. ↑ Horyn, Cathy (2005-09-16). "Frayed Nerves and Visions as Two Worlds Compete". The New York Times. The New York Times Company. Retrieved 2008-08-14.
  44. ↑ Prabhakar, Hitha (2007-03-14). "Tastemakers: Fashion Design". Forbes. Forbes.com LLC. Retrieved 2008-08-15.
  45. ↑ Van Dyk, Deirdre (February 21, 2008). "Who's Holding the Handbag?". Time. Time Inc.
  46. ↑ La Ferla, Ruth (2008-07-08). "Forget Gossip, Girl; the Buzz Is About the Clothes". The New York Times. The New York Times Company. Retrieved 2008-08-14.
  47. ↑ Kroll, Betsy (2007-02-27). "Pointe Guard". Time. Time Inc.
  48. ↑ Fisher, Lauren (October 13, 2014). "Preview: Tory Burch in Color". Harper's Bazaar. Retrieved 29 October 2014.
  49. ↑ "About the Designer: Tory Burch". Elle.com. Elle. Retrieved 29 October 2014.
  50. ↑ Moore, Booth (June 1, 2008). "Stylish, To A 'T'". Los Angeles Times. Retrieved October 29, 2014.
  51. ↑ Betts, Kate (September 6, 2007). "Style & Design: Global Luxury Survey". Time. Time Inc.
  52. ↑ "Tory Burch and Kerry Washington". In Style. Time Inc. Retrieved 2008-08-15.
  53. ↑ "Letter to Fashion Community 25 August 2008". The Council of Fashion Designers of America.
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