Moody College of Communication

Moody College of Communication - The University of Texas at Austin
Established 1965
Dean Jay Bernhardt
Academic staff
 125[1]
Students 4,375
Undergraduates 3,837[1]
Postgraduates 538[1]
Location Austin, Texas, United States
Website moody.utexas.edu

The Moody College of Communication is the communication college at The University of Texas at Austin. The college is home to top-ranked programs in advertising and public relations, communication studies, communication sciences and disorders, journalism, and radio-television-film. The Moody College is nationally recognized for its faculty members, research and student media. It offers Bachelor of Science and Bachelor of Journalism degrees as well as robust graduate curricula. The Moody College of Communication operates out of the Jesse H. Jones Communication Complex and the Belo Center for New Media, which opened in November 2012.[2] The college has a $106 million endowment as of April 14, 2016.

History

The Department of Public Speaking, now the Department of Communication Studies, at UT Austin was established in 1899, and the School of Journalism began in 1914 moving into its own building in 1952. An early interest in broadcasting on campus resulted in the formation of the Department of Radio-Television-Film. In 1921, a radio station was established to conduct experimental work in radio communication, and by the 1930s what was probably the first television broadcast in Texas originated on the campus. The first degree program in broadcasting began in 1939. Established in 1941 with the founding of The University of Texas at Austin Speech and Hearing Clinic and the introduction of coursework leading to Texas Education Agency certification, the program of Communication Sciences and Disorders is the oldest program of its kind in the state of Texas.[3]

In 1965, the School of Journalism, the Department of Speech, and a newly formed Department of Radio-Television-Film became the three departments officially organized as the School of Communication. In that same year, the accredited sequence of advertising in the Department of Journalism was established as a separate Department of Advertising. Originally housed in the Department of Speech Communication, a separate Department of Communication Sciences and Disorders was established in 1998.[3]

In the 1990s and early 2000s, Austin had become a filmmaking hub due in part to several Communications alumni including Robert Rodriguez and leading many people in the industry to begin calling Austin the "Third Coast" for film. This has spurred the Radio-Television-Film department on to national recognition,[4] while also giving students more opportunities for internships and jobs after matriculation.[5]

On November 7, 2013, the Moody Foundation of Galveston announced a $50 million commitment to establish the Moody College of Communication at The University of Texas at Austin, resulting in the largest endowment for the study of communication of any public university in the nation.

In 2014, a $10 million fundraising campaign renamed the Department of Advertising and Public Relations as the Stan Richards School of Advertising and Public Relations, named in honor of Stan Richards, founder of Dallas-based advertising agency The Richards Group, largest independently owned agency in the United States.[6]

Campus

The Texas Student Media building was officially renamed the William Randolph Hearst Building in 2009, after a significant donation from the Hearst Corporation.

The campus of the Moody College of Communication sits in a complex on the north west side of UT's campus, adjacent to The Drag and just north of the Littlefield House. There was no formal definition of the Moody Communication campus until all communication's studies were consolidated in the late 1960s. Construction of a three-building communication complex began in 1968, and the three Departments of Journalism, Radio-Television-Film and Speech Communication moved into new facilities in 1974.[3]

In 2007, the first new construction project for the school in over 30 years was announced after a $15 million donation from the Belo Foundation: the Belo Center for New Media augmented teaching and research space for the college with a new building on the north side of Dean Keeton Street. Construction began in May 2010, and the new Belo Center was dedicated in November 2012. The five-story, 120,000-square-foot building serves as an interactive learning space for students and a landmark gateway to campus at the intersection of Guadalupe and Dean Keeton Streets. The total project budget was $54,770,000.[2]

The Texas Student Media building, formerly known as the CMC building, was officially renamed the William Randolph Hearst Building after a significant donation from the Hearst Corporation in 2009. Texas Student Television, the FCC-licensed student television station located within the Hearst Building, K29HW-D, received an $80,000 digital transmitter retrofit to comply with the mandated digital television transition in 2009.

Part of the Moody Foundation's 2013 donation was used to pay for the design and construction of the Moody Pedestrian Bridge, which links the college's departments across Dean Keeton Street.[7]

Academics

The Moody College of Communication serves as both UT's undergraduate department of communication, as well as a graduate school offering advanced degrees. Undergraduate majors can receive their Bachelor of Science or Bachelor of Journalism degree at the school and have the option of enrolling in programs wherein the student can group his or her electives together towards a "concentration" in a particular field apart from their major including computing,[8] business,[9] Latino Media Studies,[10] or a more general Bridging Disciplines Program.[11]

Organization and research

Like the undergraduate portion of the University of Texas at Austin, the Moody College operates on a semester system. As part of the larger institution, the Moody College is ultimately administered by UT's President and Board of Trustees. The school is directly managed by a dean (currently Jay M. Bernhardt) who is advised by several associate deans responsible for various aspects of the administration.[12] The Moody College offers a Bachelor of Science degree in four "academic departments" including: Advertising and Public Relations, Communications Studies, Communications Disorders, Journalism, and Radio-Television-Film as well as a Bachelor of Journalism and as of fall 2016, a bachelor's in Communication and Leadership. Additionally, the college offers a certificate program in Latino Media Studies and one in Sports and Media.

KUT and KUTX - The Moody College is home to KUT FM 90.5 and KUTX FM, 98.9, National Public Radio member stations for central Texas. They are listener-supported and corporate-sponsored public radio station owned and operated by faculty and staff of the University of Texas at Austin.

UT Los Angeles Program

Founded in 2005, the UT Los Angeles Program (UTLA, Semester in Los Angeles Program) gives students the opportunity to intern in the entertainment industry while also completing upper division coursework.[13]

Rankings and admissions

Admissions for undergraduate students are handled by the university's undergraduate admissions. Along with the schools of Architecture, Business, and Engineering, admissions into the Moody College of Communication is highly selective.[14] Of the 2,611 freshman applying to the school for fall 2010, 1,042 were admitted leading to an overall acceptance rate of 39.9%.[15] For this reason, many UT students apply for an internal transfer while completing their core requirements. The school leaves on average 200 spots per year for internal transfers and 80 spots for external transfers though official numbers are not disclosed. Within the school itself, the Department of Advertising and Public Relations has the largest number of both undergraduate and graduate students, with 1,327 and 187,[16] respectively, in the 2015-2016 academic year.

Reviewing Body Survey Name Rank Scope Year
QS World University Rankings Communication and Media Studies[17] 5 World 2016
U.S. News & World Report Top Speech Language Pathology Programs[4] 7 National 2016
U.S. News & World Report Top Audiology Programs[4] 13 National 2016
USA Today Best Overall Journalism Programs[4] 3 National 2015
QS World University Rankings Communication and Media Studies[18] 4 World 2015
Hollywood Reporter Best Film Production Programs[4] 10 National 2014
Interactive Advertising Bureau Top Digital Advertising Programs[19] 1 National 2013
U.S. News & World Report Top Advertising Programs[4] 4 National 2003
U.S. News & World Report Top Public Relations Programs[4] 7 National 2003'
U.S. News & World Report Top Audiology Programs[4] 13 National 2003
U.S. News & World Report Top Speech Pathology Programs[4] 12 National 2003
U.S. News & World Report Top Print Journalism Programs[4] 11 National 2003
U.S. News & World Report Top Film Programs[4] 7 National 2003
U.S. News & World Report Top Radio-Television Programs[4] 4 National 2003
National Communication Association Applied Communication[4] Top 3 National 1996
National Communication Association Communication Theory and Research[4] Top 3 National 1996
National Communication Association Critical/Cultural Media Studies[4] Top 3 National 1996
National Communication Association Organizational Communication[4] Top 3 National 1996
National Communication Association Rhetoric[4] Top 3 National 1996

Longhorn Network

On January 19, 2011, the university announced the creation of a 24-hour television network in partnership with ESPN, dubbed the Longhorn Network. The Longhorn Network (the only partnership of its kind) gives a number of College of Communication students an opportunity to participate in internships and panel discussions that provide a first-hand look at the broadcast industry.[20] For the Fall semester of 2011, the Longhorn Network hired five UT students for paid 12 to 14 week internships, who were given "a variety of tasks, including cutting highlights for programs, submitting story ideas and running the teleprompter during live broadcasts".[21]

People

A portrait of Lady Bird Johnson in the Texas Hill Country.
Director Robert Rodriguez answers audience questions at the South by Southwest, Austin, Texas

Student profile and student life

As of fall 2015, the Moody College of Communication has an enrollment of 3,837 undergraduates and 538 postgraduates.[1] The school offers a number of professional and community service student groups, as well as social life governance councils for the student body. As a hub for all media on campus, the Moody College has historically been at the center of major issues on campus and a nexus of school spirit. The college operates TSTV, one of the few FCC licensed television stations entirely run by students.[22] The station has interviewed several persons of note in the past including Pauly Shore, Mark Cuban, and Dennis Quaid.

Faculty

The Moody College currently claims 125 active instructors.[16] Professors include distinguished scholars and those who have had successful careers independent of the Moody College as filmmakers,[23] journalists,[24] and industry leaders.

Alumni

The Moody College has matriculated many distinguished alumni including Walter Cronkite, Lady Bird Johnson, and Matthew McConaughey.[1] Individuals associated with the Moody College have received 34 Pulitzer Prizes, three Oscars, and 42 Emmys.[25]In 2008, Robert Rodriguez, graduated from the college with a BS in Radio-Television-Film, and was the University of Texas at Austin Spring 2009 Wide-Commencement Speaker.. The Moody College has also been the starting place for many famous cartoonists including Ben Sargent, Roy Crane, and Berkeley Breathed who had all drawn for The Daily Texan during their tenure.

Notable Alumni

References

  1. 1 2 3 4 5 "General Fact Sheet Fall 2015" (PDF). Moody College of Communication. Retrieved 2015-10-15.
  2. 1 2 "Belo Center for New Media Fact Sheet" (PDF). Moody College of Communication. Retrieved 2014-03-05.
  3. 1 2 3 "Our History". Moody College of Communication. Retrieved 2014-01-21.
  4. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 "Moody College of Communication Rankings". Moody College of Communication. Retrieved 2013-10-22.
  5. ↑ "Why UT?". The University of Texas at Austin. Retrieved 2014-10-15.
  6. ↑ http://www.utexas.edu/news/2014/08/29/stan-richards-advertising-public-relations/
  7. ↑ Brouillette, Julia (13 November 2014). "After seven years, Moody College sky bridge almost a reality". The Daily Texan. Retrieved 8 April 2016.
  8. ↑ "Elements of Computing". Department of Computer Science. Retrieved 2014-01-21.
  9. ↑ "Business Foundations Program". McCombs School of Business. Retrieved 2014-01-21.
  10. ↑ "Latino Media Studies Program". Moody College of Communication. Retrieved 2014-10-28.
  11. ↑ "Bridging Foundations Program". School of Undergraduate Research. Retrieved 2013-11-13.
  12. ↑ "Dean's Office Organization Chart". Moody College of Communication. Retrieved 2014-01-21.
  13. ↑ Riley-Katz, Anne (20 November 2006). "Burnt orange bucks". Los Angeles Business Journal. Retrieved 11 December 2009.
  14. ↑ "Requirements and Restrictions of the Moody College of Communication". Be a Longhorn. Retrieved 2014-01-21.
  15. ↑ "Prospective Freshmen". Office of Student Affairs. Retrieved 2014-01-21.
  16. 1 2 "Advertising and Public Relations Fact Sheet, 2015-2016" (PDF). Moody College of Communication, The University of Texas at Austin. Retrieved 2014-10-15.
  17. ↑ "QS World University Rankings by Subject 2016 - Communication & Media Studies". Top Universities. Retrieved 2016-07-27.
  18. ↑ "QS World University Rankings by Subject 2015 - Communication & Media Studies". Top Universities. Retrieved 2015-10-18.
  19. ↑ "Preparing the Next Generation for Interactive Advertising Careers" (PDF). Interactive Advertising Bureau. Retrieved 2014-10-21.
  20. ↑ https://moody.utexas.edu/features/career-track
  21. ↑ http://www.dailytexanonline.com/news/2011/07/11/longhorn-network-announces-internship-opportunity-students
  22. ↑ "TV Query". FCC. Retrieved 2015-06-16.
  23. ↑ "Radio-Television-Film Faculty". Department of Radio-Television-Film. Retrieved 2015-06-16.
  24. ↑ "Journalism Faculty". School of Journalism. Retrieved 2015-06-16.
  25. ↑ "Pulitzer Prize Winners". Moody College of Communication, The University of Texas at Austin. Retrieved 2015-06-16.
  26. ↑ "ArchivesUM — Arch Campbell Collection". University of Maryland Libraries.
  27. ↑ The Arch Campbell Show
  28. ↑ Flint, Joe (15 Jun 2015). "NFL Hires a Chief Content Officer". The Wall Street Journal. Retrieved 16 Jun 2015.
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