Viad
| Headquarters | Phoenix, Arizona, U.S. |
|---|---|
| Website | www.viad.com |
Viad Corp (NYSE: VVI) (pronounced VEE-ahd) is an S&P SmallCap 600 international experiential services company with operations in the United States, Canada, the United Kingdom, continental Europe and the United Arab Emirates. It is headquartered in Phoenix, AZ.
Viad generates revenue through two main business groups: the Marketing & Events Group and the Travel & Recreation Group.
Marketing & Events Group
The Marketing & Events Group is composed of Global Experience Specialists and affiliates (GES), a global full-service provider for live events. GES partners with show organizers, exhibitors and brand marketers to create high-value, face-to-face events, offering a complete range of services, from the design and production of compelling, immersive experiences that engage audiences and build brand awareness, to material handling, rigging, electrical and other on-site services. In addition, GES offers clients a full suite of online tools and new technologies that help them more easily manage the complexities of their events.
Global Experience Specialists and affiliates (GES)
GES also partners with leading brands, movie studios and sports marketers to generate buzz and excitement, through national and international promotional tours, large-scale touring exhibitions, branded installations, PR events and guerrilla marketing. Retailers partner with GES to design and produce environments with unique branded experiences that drive traffic, build brand awareness and improve sales. Already selected by leaders in every segment of live events, GES expanded its service offerings with four acquisitions during 2014 that differentiate GES as the company with the most comprehensive suite of event services. GES extended its audio-visual services beyond North America with the acquisition of United Kingdom-based Blitz Communications, and entered the event registration and data services market with the acquisition of European leader, N200. In the United States, GES acquired leading event accommodations companies onPeak and Travel Planners and merged them into onPeak, a GES Global Company.
Travel & Recreation Group
The Travel & Recreation Group delivers premium travel experiences to the global market through its unique hotels and lodges, recreational attractions, ground transportation services and package tour services located in iconic natural destinations.
Viad’s Travel & Recreation Group focuses on assets set in iconic natural destinations in North America that work together as an ecosystem, driving economies of scope. The group offers guests distinctive, breathtaking experiences through its collection of unique hotels, lodges and recreational attractions (including food and beverage offerings, and retail operations), transportation services, and package tours. Composed of Brewster Travel Canada, Glacier Park, Inc. and Alaska Denali Travel, the group has operations in or adjacent to Banff, Jasper and Waterton Lakes National Parks in Canada, and Glacier and Denali National Parks in the United States.
Brewster Travel Canada
Brewster has been delivering authentic Canadian Rockies travel experiences to the global market for more than a century. Brewster owns and operates three lodging properties and five recreational attractions within Banff and Jasper National Parks. Brewster’s world-class attractions include: the Banff Gondola; the Columbia Icefield Glacier Adventure; the Banff Lake Cruise; the Glacier Skywalk; and the Maligne Lake Cruise. Brewster also offers corporate and event management services, guided sightseeing excursions and convenient airport shuttle services.
Glacier Park, Inc.
Glacier Park owns and operates seven lodging properties, including two rare in-park holdings, that are ideally located for guests to enjoy the infinite splendors and majestic scenery of Glacier National Park and Waterton Lakes National Park. In 2014, Glacier Park acquired the West Glacier Properties at the west entrance to the park, and now owns hotels and lodges at both ends of the highly traveled Going-to-the-Sun Road.
Alaska Collection
The Alaska Collection captures a carefully curated selection of the best experiences Alaska has to offer, and delivers them in a way that allows personalized vacations and finding inspiration across an endless array of opportunities. The Alaska Collection owns and operates five lodging properties, including a rare in-park holding, and offers sightseeing tours in and around Denali National Park & Kenai Fjords National Park. It also provides complete travel planning services and vacation packages throughout Alaska.
http://www.alaskacollection.com/