Viral messages

Viral messages refer to marketing messages that are passed from person to person through their social networks. To create successful viral marketing messages, where success is defined as positive return on Investment, marketers must:

identify individuals with high social networking potential (SNP)
communicate compelling information that induces them to purchase the marketer's offer
communicate information that high SNPs are likely to pass on through their social network

Communication of information in media that can be easily forwarded such as Internet videos, text messages (SMS) can effectively augment word of mouth transmission of the information throughout social networks.

Social networks and social media

Types	City Personal Professional Sexual Value

Networks	Distributed social network (list) Enterprise social networking Mobile social network Personal knowledge networking

Services	List of social networking websites List of virtual communities with more than 1 million users List of virtual communities with more than 100 million active users

Concepts and theories	Assortative mixing Interpersonal bridge Organizational network analysis Small-world experiment Social aspects of television Social capital Social data revolution Social exchange theory Social identity theory Social network analysis Social web Structural endogamy

Models and processes	Aggregation Change detection Collaboration graph Collaborative consumption Giant Global Graph Lateral communication Social graph Social network analysis software Social networking potential Social television Structural cohesion

Economics	Collaborative finance Social commerce

Phenomena	Community recognition Complex contagion Consequential strangers Friend of a friend Friendship paradox Six degrees of separation Social invisibility Social network game Social occultation Tribe

Related topics	Researchers User profile Viral messages Virtual community

This article is issued from Wikipedia - version of the 7/25/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.

Viral messages

See also