Vision Direct

VisionDirect.co.uk
Vision Direct
Private
Industry Online Retailer
Headquarters Camden, London, UK
Products Contact Lenses
Website http://www.Visiondirect.co.uk

Vision Direct Group Ltd is an online optical retailer that sells contact lenses, solutions and eye care products. The company is based in the United Kingdom, with websites in Italy, Belgium, France, Ireland, the Netherlands and Spain.

History

The company was founded in 2004 as Optical Partners plc (unlisted), a small High Street retail business headed by Michael Kraftman.[1] In 2014 it rebranded itself from GetLenses.[2]

Advertising

In 2015 Vision Direct ran a £2 m TV advertising campaign.[3] Vision Direct's 2015 Christmas campaign featured a short sighted pug named Gizmo, who had been having trouble with his glasses.[4][5]

References

  1. ↑ "Octopus invests in online contact lens business | GetOptics | GetLenses | PostOptics". www.growthbusiness.co.uk. Retrieved 2016-01-11.
  2. ↑ "GetLenses has rebranded as Vision Direct, and is now Europe's largest online supplier of contact lenses.". www.pressat.co.uk. Retrieved 2016-01-11.
  3. ↑ "Vision Direct ad highlights the 'horror' of glasses". www.campaignlive.co.uk. Retrieved 2016-01-11.
  4. ↑ Metro.co.uk, Hattie Gladwell for. "Vision Direct will leave you in tears with their pug-themed Christmas ad". Metro. Retrieved 2016-01-11.
  5. ↑ "Vision Direct just hit peak Christmas ad". The Independent. Retrieved 2016-01-11.
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